Social Media Planning• audience: what are they ready for? where are they? what level of engagement are they at?• objectives: what do you want to do to achieve your goals? what will be accomplished?• strategies: what is your approach? what is the process?• technology, tools & tactics: what are the best tools to help you get there?• outcomes & analysis: what will be measured? what are the indicators of change or success?
MYTH•If you build it (website, blog, facebook page), they will come…People will not visit you online unless you first have astrategy to invite them there.
1. Import Facebook profile and pages,Twitter, Linkedin and other social profiles2. Launch statuses across platforms3. Search and save streams4. Coordinate with other staff 5. Manage your time 6. Add other admins
MYTHSocial Media is FREE!Although most online social media tools are FREE ofcost, BUT to be successful you need to invest your time to besuccessful.
BRINGING IT ALL TOGETHERThink Strategically—Have a planUnderstand tactics to manage your time and make the mostfrom your online communicatingDefine what needs to be done first, then choose your toolsIdentify how you’ve made an impact by using metrics
BRINGING IT ALL TOGETHER It’s time to reflect.