Finding where you fall in the technographic totem pole goes back to defining your audience. You’ve defined your audience in your social media plan, now you need to find them on the social web and keep them engaged. Best way to do that – LISTEN & GIVE THE PEOPLE WHAT THEY WANT!
Return on investment - performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. To calculate ROI, the benefit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio. Read more: http://www.investopedia.com/terms/r/returnoninvestment.asp#ixzz1mIANtn9p
Social media isn’t free! Have data you can quantify
Social Media Bootcamp Day 3 – Measurement & Metrics
How Do I Know What the People Want? Metrics – Give you insights on your audience Online tools break down the demographics
WTH is ROI? Tell Us, Dr. Susan Weinschenk: http://youtu.be/O94kYyzqvTc
Have a specific GOAL. Return on Investment: i.e. How many facebook fans did you gain after spending $1,000 on a facebook ad campaign? Say you achieved 2,000 new 'likes' -- that would appear productive and efficient from a financial perspective. Your quantitative assessment = Success Return on Influence : i.e. If you achieved 2,000 new fans over the course of your $1,000 facebook ad campaign, how many of those 2,000 fans took the action you ultimately desire (shared your page, posted a comment, joined your contest, etc)? If only 400 of those new fans took action, you could assume your engagement is low, and therefore, could be improved since your ultimate objective should be to impact behaviors rather than just extend your reach. Your qualitative assessment = Needs improvement