How to BecomeTwitter Literate Marissa Wasseluk New Media Associate @marissapaige
Today’s GOALS• Understand the anatomy of a Tweet and basic functions of Twitter• How to create Twitter lists that are useful and focused• Crafting effective messages with twitter• How to easily add twitter to your daily workflow• Tips to help you listen and monitor online conversations about your organization, program or issue.
What is Twitter?• Micro-blogging platform – Links to items on the internet – Collects comments in real time ??? – Answers the question, “What are you doing right now?”
WHY Twitter?• Tweet speaks to all• Immediate, wide reach• Listen & monitor audience• Find new conversations
WHY Twitter?• Reach out to influencers & build relationships• Creates online interactions around real world events• A well-maintained Twitter presence can frame your organization and its leaders as major players
Getting Started• SIGN UP!• Add an avatar picture• Add your bio• TWEET!
Getting Started• SIGN UP!• Add an avatar picture
Getting Started• Search• Save a search• Follow people who have conversations you want to listen to
Twitter To Do’s• Choose a memorable, screen name – Choose your name if you can! – Use as few characters as possible• Have an interesting bio – Make sure it accurately represents your brand or what you’re currently doing.
Twitter To Do’s• Have a good profile picture• Add your location
Twitter To Do’s• Talk to people!• Add commentary to shares• Retweet + respond
Twitter To Don’ts• Don’t Sell too much• Don’t Be too repetitive• Don’t mass-follow looking for follow-backs indiscriminately
An Effective Tweet• Spell things correctly• Be grammatically correct!
An Effective Tweet• Link to updates & resources from your blog or website• Call to action• Open questions
An Effective Tweet• Find the screen names of people & places you mention in your tweets• Spell out important items• Every tweet you send has its own URL & embed code
1. Create a personable avatar and profile 2. Use hashtags but make them short 3. Search, Listen & Follow4. Retweet relevant tweets to your followers 5. Always reply to tweets directed to you 6. Create lists
Think Before You Tweet!• Are you posting from the right screen name?• Is everything spelled correctly?• What’s the main idea of this tweet?• Ask yourself, “Is this useful? Would I click on it?”
Q&AMarissa WasselukNew Media Associate @marissapaige