A tool that connects users through short, real-time updatesThrough twitter site, but also text messaging, smart phone apps, browser add-ons and other softwareUpdates in 140 characters or lessReferrer to your site
Listening to conversations on public transitLet’s take a look at the Twitter interface on npcommunicatorDECONSTRUCT A lot of conversation happening – twitter is built for that. Don’t get confused by knowing what to listen for & how to listen
Actually an important part of advocacyFind people who wouldn’t otherwise know your organization get to know those peopleTwitter updates happen in REAL-Time – pros & cons of that
Tweets are the new press release A well-maintained Twitter presence can help frame your organization and its leaders as major players Watch video from New News
Your pic & your bio are what make you seem crediblePics are 73 px squareDon’t be afraid to Tweet!
We call these people influencersIf you want to become an influencer, align yourself with already established influencers.Perform a search and save it
Hashtags are keywords that become hotlinks
The key things to remember are to keep it to the point, outline your absolute key interests/hobbies and try to add in some personality too. Make it sound a bit fun or different instead of using a lot of boring key words like #SEO #socialmedia #websites etc.
These are what make you seem credible to your audience – first impressions are key to collecting followers
Social media is SOCIALScroll through your timeline – what are people buzzing about? How can you join that conversation?- Live view of Trending topics
It is OK to do both these things, but NOT OK to do too much of it.
Engage your audience
1. Their staff will be notified you’re talking about them2. Makes searches easier3. URLs & embeds make them Easier to share
Lists help monitor your audience & filter out the noise
Real-time examples – 1. check your settings in both accounts. They will ask you if you want to link2. hootsuite, sprout social3. Worksheet
Hashtags will help you follow conversationsLists will help you listen to key conversationalists *** EXERCISE *** Find a conversationalist with a hashtagWhat topics are important to your cause? Do a search in Twitter for that topic
Red Cross mix up anecdote
How to BecomeTwitter Literate Marissa Wasseluk New Media Associate @marissapaige
Today’s GOALS• Understand the anatomy of a Tweet and basic functions of Twitter• How to create Twitter lists that are useful and focused• Crafting effective messages with twitter• How to easily add twitter to your daily workflow• Tips to help you listen and monitor online conversations about your organization, program or issue.
What is Twitter?• Micro-blogging platform – Links to items on the internet – Collects comments in real time ??? – Answers the question, “What are you doing right now?”
WHY Twitter?• Tweet speaks to all• Immediate, wide reach• Listen & monitor audience• Find new conversations
WHY Twitter?• Reach out to influencers & build relationships• Creates online interactions around real world events• A well-maintained Twitter presence can frame your organization and its leaders as major players
Getting Started• SIGN UP!• Add an avatar picture• Add your bio• TWEET!
Getting Started• SIGN UP!• Add an avatar picture
Getting Started• Search• Save a search• Follow people who have conversations you want to listen to
Twitter To Do’s• Choose a memorable, screen name – Choose your name if you can! – Use as few characters as possible• Have an interesting bio – Make sure it accurately represents your brand or what you’re currently doing.
Twitter To Do’s• Have a good profile picture• Add your location
Twitter To Do’s• Talk to people!• Add commentary to shares• Retweet + respond
Twitter To Don’ts• Don’t Sell too much• Don’t Be too repetitive• Don’t mass-follow looking for follow-backs indiscriminately
An Effective Tweet• Spell things correctly• Be grammatically correct!
An Effective Tweet• Link to updates & resources from your blog or website• Call to action• Open questions
An Effective Tweet• Find the screen names of people & places you mention in your tweets• Spell out important items• Every tweet you send has its own URL & embed code
1. Create a personable avatar and profile 2. Use hashtags but make them short 3. Search, Listen & Follow4. Retweet relevant tweets to your followers 5. Always reply to tweets directed to you 6. Create lists
Think Before You Tweet!• Are you posting from the right screen name?• Is everything spelled correctly?• What’s the main idea of this tweet?• Ask yourself, “Is this useful? Would I click on it?”
Q&AMarissa WasselukNew Media Associate @marissapaige