© AurumSocial Social Gaming  Company
<ul><li>Mission/ Vission </li></ul><ul><li>Social Gaming </li></ul><ul><li>Product Portfolio </li></ul><ul><li>Product & T...
© AurumSocial <ul><li>Our client s’  mission:  T o  H ave  F un </li></ul><ul><li>Our mission:  To Ensure Fun </li></ul><u...
© AurumSocial Real time or asynchronous   on-line games that are played by users  of  social  networks What is Social Gami...
© AurumSocial <ul><li>Most complex type of social games </li></ul><ul><li>Most common type: card games </li></ul><ul><li>M...
© AurumSocial Existing games: <ul><li>Zole </li></ul><ul><li>Battleships </li></ul><ul><li>Kozel (Russian prototype of Zol...
© AurumSocial Zole : Product Portfolio Launched: 2007 on draugiem.lv / 200 000 unique users
© AurumSocial Kozel : Product Portfolio To be launched: May 2010 on Russia’s largest social network vkontakte.ru
© AurumSocial Battleships : Product Portfolio Ready for deployment in draugiem.lv and other social networks
© AurumSocial Main characteristics of Game Server Platform: <ul><li>Built on C  (first version on Java) </li></ul><ul><li>...
© AurumSocial User DBs of social portals  (e.g. Myspace, Facebook)   Unlimited number of game servers  Happy players Suppo...
© AurumSocial Back-end system : <ul><li>User management </li></ul><ul><li>Ticketing system </li></ul><ul><li>Payment track...
© AurumSocial Back-end: User Management System Product & Technology
© AurumSocial Back-end: Ticketing system Product & Technology
© AurumSocial Advantages of the Platform: <ul><li>Tested over 3 years  in the largest Latvian portal draugiem.lv (card gam...
© AurumSocial 3 types of income : <ul><li>User payments </li></ul><ul><li>Virtual items </li></ul><ul><li>Advertisements (...
© AurumSocial Example of a branded game room : How Do We Make Money Branded environment Branded virtual items
© AurumSocial Strategy  in General <ul><li>General approach: </li></ul><ul><li>Market study / Market Fit ( done ) </li></u...
© AurumSocial Market Study / Market Fit <ul><li>Detailed market study on: </li></ul><ul><li>Social networks </li></ul><ul>...
© AurumSocial Market Study / Market Fit
© AurumSocial Market Study / Market Fit Source:  http://www.appdata.com/facebook/mostpopular/redirect/group_by/2 * Data fr...
Market Study / Market Fit Top Application Developers on Facebook, by monthly active users ,  yesterday   Source:  www.appd...
© AurumSocial Market Study / Market Fit Source: facebook.com  , August 2009 * Data from portal draugien.lv, largest Latvia...
<ul><li>240 000 unique users (Zole) </li></ul><ul><li>Stable revenue stream over the last 12 months </li></ul><ul><li>Cont...
<ul><li>Ad campaigns on social networks </li></ul><ul><li>Game moderation </li></ul><ul><li>Social media </li></ul><ul><li...
© AurumSocial Promotion of Products: Game Moderation Game moderation live (chat) Game moderator
© AurumSocial Promotion of Products: Twitter
© AurumSocial Promotion of Products: YouTube
© AurumSocial Growth:  Target portals <ul><li>Hyves.nl  (Benelux)   </li></ul><ul><li>V kontakte.ru   ( Russia) </li></ul>...
© AurumSocial Growth: Our Goals M onthly active users Aurum Social is not about “if it will make money”, it’s about “how m...
© AurumSocial Mihail CTO  / PHP Developer Annija Game  M oderator Dominykas C  D eveloper Sergey Flash  D eveloper Kamile ...
© AurumSocial Competitive Advantages <ul><li>3 years  of  social gaming  experience </li></ul><ul><li>1 year ahead of any ...
<ul><li>What do  we  want to get out of Seedcamp : </li></ul><ul><li>Connections </li></ul><ul><li>Expertise in building m...
<ul><li>Contacts: </li></ul><ul><li>[email_address]   </li></ul>© AurumSocial Q & As
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Aurum Social presentation at Seedcamp in Prague, 02.03.2010 (by Maris Pazars and Edgars Rozentals)

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Aurum Social had it's first presentation at Seedcamp in Prague on March 2, 2010

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Aurum Social presentation at Seedcamp in Prague, 02.03.2010 (by Maris Pazars and Edgars Rozentals)

  1. 2. © AurumSocial Social Gaming Company
  2. 3. <ul><li>Mission/ Vission </li></ul><ul><li>Social Gaming </li></ul><ul><li>Product Portfolio </li></ul><ul><li>Product & Technology </li></ul><ul><li>How Do We Make Money </li></ul><ul><li>Strategy </li></ul><ul><li>Team </li></ul><ul><li>Competitive Advantages </li></ul><ul><li>Our Seedcamp Expectations </li></ul>© AurumSocial Contents
  3. 4. © AurumSocial <ul><li>Our client s’ mission: T o H ave F un </li></ul><ul><li>Our mission: To Ensure Fun </li></ul><ul><li>Vision: M ost profitable Europe-based social gaming company by 2012 </li></ul>Mission / Vision
  4. 5. © AurumSocial Real time or asynchronous on-line games that are played by users of social networks What is Social Gaming? Examples: Farm Ville by Zynga (A synchronous social game) Texas Holdem Poker by Zynga (Real time multi-player social game)
  5. 6. © AurumSocial <ul><li>Most complex type of social games </li></ul><ul><li>Most common type: card games </li></ul><ul><li>More on-line communication possibilities </li></ul><ul><li>compared to asynchronous </li></ul><ul><li>Higher entry barriers compared to asynchronous </li></ul>Real T ime Multi-player Social Games Aurum Social builds real time multiplayer social games!
  6. 7. © AurumSocial Existing games: <ul><li>Zole </li></ul><ul><li>Battleships </li></ul><ul><li>Kozel (Russian prototype of Zole: under development) </li></ul>Product Portfolio <ul><li>75 000 EUR invested into game server </li></ul><ul><li>platform and games by business owners </li></ul><ul><li>at the moment </li></ul>
  7. 8. © AurumSocial Zole : Product Portfolio Launched: 2007 on draugiem.lv / 200 000 unique users
  8. 9. © AurumSocial Kozel : Product Portfolio To be launched: May 2010 on Russia’s largest social network vkontakte.ru
  9. 10. © AurumSocial Battleships : Product Portfolio Ready for deployment in draugiem.lv and other social networks
  10. 11. © AurumSocial Main characteristics of Game Server Platform: <ul><li>Built on C (first version on Java) </li></ul><ul><li>Uses Flash as a client side application </li></ul><ul><li>Capable of adding unlimited number of on-line users in the same game room! ( Zynga does not have it!) </li></ul><ul><li>Any type of on-line multi-user games can be added </li></ul>Product & Technology
  11. 12. © AurumSocial User DBs of social portals (e.g. Myspace, Facebook) Unlimited number of game servers Happy players Support and admin Authorization (Open Social & APIs ) Product & Technology
  12. 13. © AurumSocial Back-end system : <ul><li>User management </li></ul><ul><li>Ticketing system </li></ul><ul><li>Payment tracking </li></ul>Product & Technology <ul><li>Statistics </li></ul><ul><li>Tournament management </li></ul><ul><li>Message Board </li></ul>
  13. 14. © AurumSocial Back-end: User Management System Product & Technology
  14. 15. © AurumSocial Back-end: Ticketing system Product & Technology
  15. 16. © AurumSocial Advantages of the Platform: <ul><li>Tested over 3 years in the largest Latvian portal draugiem.lv (card game Zole with 20 0 000 users). </li></ul><ul><li>Open Social ready. </li></ul>Product & Technology
  16. 17. © AurumSocial 3 types of income : <ul><li>User payments </li></ul><ul><li>Virtual items </li></ul><ul><li>Advertisements (branded game rooms) </li></ul>How Do We Make Money
  17. 18. © AurumSocial Example of a branded game room : How Do We Make Money Branded environment Branded virtual items
  18. 19. © AurumSocial Strategy in General <ul><li>General approach: </li></ul><ul><li>Market study / Market Fit ( done ) </li></ul><ul><li>Proof of Concept ( done ) </li></ul><ul><li>Promotion & Growth </li></ul><ul><li>Exit </li></ul>
  19. 20. © AurumSocial Market Study / Market Fit <ul><li>Detailed market study on: </li></ul><ul><li>Social networks </li></ul><ul><li>Competitors </li></ul><ul><li>Types of applications </li></ul><ul><li>Users </li></ul>
  20. 21. © AurumSocial Market Study / Market Fit
  21. 22. © AurumSocial Market Study / Market Fit Source: http://www.appdata.com/facebook/mostpopular/redirect/group_by/2 * Data from portal draugien.lv, largest Latvian social network (2 M users) Top Application Developers on Facebook, by monthly active users , Fall 2009 Developer Monthly av. users 1 Zynga 45 773 344 2 Playfish 31 535 226 3 LivingSocial 17 055 550 4 Metrogames 6 285 074 5 RockYou! 4 620 871 6 Serious Business 4 417 439 7 6 waves 3 876 375 8 Zwigglers 3 097 788 9 Fendoo 2 714 927 10 Quizopolis 2 664 239 11 Shikha 2 602 134 12 GameHouse 2 440 211 Aurum Social * 30 000
  22. 23. Market Study / Market Fit Top Application Developers on Facebook, by monthly active users , yesterday Source: www.appdata.com © AurumSocial
  23. 24. © AurumSocial Market Study / Market Fit Source: facebook.com , August 2009 * Data from portal draugien.lv, largest Latvian social network (2 M users) Top played on-line multi-player games on Facebook Developer Game title Monthly av. users 1 Zynga Texas HoldEm Poker 15 000 000 2 Chess.com Chess 6 500 000 3 Viral, s.r.o. Farkle (dice game) 4 500 000 4 GodGame GodGame Mahjong 3 400 000 5 Playdom Poker Palace 1 000 000 6 6Q.net Backgammon 500 000 7 Zynga BlackJack 391 000 8 GPI Poker Planet 228 000 9 Clear Games Poker with PokerBuddies 167 000 Aurum Social * Zole 3 0 000
  24. 25. <ul><li>240 000 unique users (Zole) </li></ul><ul><li>Stable revenue stream over the last 12 months </li></ul><ul><li>Contracts for deploying new games </li></ul><ul><li>Professional team </li></ul>© AurumSocial Proof of Concept
  25. 26. <ul><li>Ad campaigns on social networks </li></ul><ul><li>Game moderation </li></ul><ul><li>Social media </li></ul><ul><li>Cross sales </li></ul>© AurumSocial Promotion of Products
  26. 27. © AurumSocial Promotion of Products: Game Moderation Game moderation live (chat) Game moderator
  27. 28. © AurumSocial Promotion of Products: Twitter
  28. 29. © AurumSocial Promotion of Products: YouTube
  29. 30. © AurumSocial Growth: Target portals <ul><li>Hyves.nl (Benelux) </li></ul><ul><li>V kontakte.ru ( Russia) </li></ul><ul><li>Orkut.com </li></ul><ul><li>Other European / CIS portals </li></ul>
  30. 31. © AurumSocial Growth: Our Goals M onthly active users Aurum Social is not about “if it will make money”, it’s about “how much money it will make”! 2009 2010 2011 2012 3 0 000 6 000 000 20 000 000 50 000 000
  31. 32. © AurumSocial Mihail CTO / PHP Developer Annija Game M oderator Dominykas C D eveloper Sergey Flash D eveloper Kamile Designer Maris CEO Andrius CCO Edgars Innovations D irector Dream Team Social gaming is NOT just about technologies, it’s about people Aistis C D eveloper
  32. 33. © AurumSocial Competitive Advantages <ul><li>3 years of social gaming experience </li></ul><ul><li>1 year ahead of any other start-up company that would start development of on-line multi-player games from scratch </li></ul><ul><li>Personal contacts with owners of several largest social portals in Europe </li></ul><ul><li>People: management experience, menthality, technical competence </li></ul><ul><li>Cash flow from existing social game contracts. </li></ul>
  33. 34. <ul><li>What do we want to get out of Seedcamp : </li></ul><ul><li>Connections </li></ul><ul><li>Expertise in building multi-million company </li></ul><ul><li>Money for expanding the team and developing new games </li></ul>© AurumSocial Our Seedcamp Expectations
  34. 35. <ul><li>Contacts: </li></ul><ul><li>[email_address] </li></ul>© AurumSocial Q & As
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