© AurumSocial Social Gaming Company

Mission/ Vission Social Gaming Product Portfolio Product & Technology How Do We Make Money Strategy Team Competitive Advantages Our Seedcamp Expectations © AurumSocial Contents

Mission/ Vission

Social Gaming

Product Portfolio

Product & Technology

How Do We Make Money

Strategy

Team

Competitive Advantages

Our Seedcamp Expectations

© AurumSocial Our client s’ mission: T o H ave F un Our mission: To Ensure Fun Vision: M ost profitable Europe-based social gaming company by 2012 Mission / Vision

Our client s’ mission: T o H ave F un

Our mission: To Ensure Fun

Vision: M ost profitable Europe-based social gaming company by 2012

© AurumSocial Real time or asynchronous on-line games that are played by users of social networks What is Social Gaming? Examples: Farm Ville by Zynga (A synchronous social game) Texas Holdem Poker by Zynga (Real time multi-player social game)

© AurumSocial Most complex type of social games Most common type: card games More on-line communication possibilities compared to asynchronous Higher entry barriers compared to asynchronous Real T ime Multi-player Social Games Aurum Social builds real time multiplayer social games!

Most complex type of social games

Most common type: card games

More on-line communication possibilities

compared to asynchronous

Higher entry barriers compared to asynchronous

© AurumSocial Existing games: Zole Battleships Kozel (Russian prototype of Zole: under development) Product Portfolio 75 000 EUR invested into game server platform and games by business owners at the moment

Zole

Battleships

Kozel (Russian prototype of Zole: under development)

75 000 EUR invested into game server

platform and games by business owners

at the moment

© AurumSocial Zole : Product Portfolio Launched: 2007 on draugiem.lv / 200 000 unique users

© AurumSocial Kozel : Product Portfolio To be launched: May 2010 on Russia’s largest social network vkontakte.ru

© AurumSocial Battleships : Product Portfolio Ready for deployment in draugiem.lv and other social networks

© AurumSocial Main characteristics of Game Server Platform: Built on C (first version on Java) Uses Flash as a client side application Capable of adding unlimited number of on-line users in the same game room! ( Zynga does not have it!) Any type of on-line multi-user games can be added Product & Technology

Built on C (first version on Java)

Uses Flash as a client side application

Capable of adding unlimited number of on-line users in the same game room! ( Zynga does not have it!)

Any type of on-line multi-user games can be added

© AurumSocial User DBs of social portals (e.g. Myspace, Facebook) Unlimited number of game servers Happy players Support and admin Authorization (Open Social & APIs ) Product & Technology

© AurumSocial Back-end system : User management Ticketing system Payment tracking Product & Technology Statistics Tournament management Message Board

User management

Ticketing system

Payment tracking

Statistics

Tournament management

Message Board

© AurumSocial Back-end: User Management System Product & Technology

© AurumSocial Back-end: Ticketing system Product & Technology

© AurumSocial Advantages of the Platform: Tested over 3 years in the largest Latvian portal draugiem.lv (card game Zole with 20 0 000 users). Open Social ready. Product & Technology

Tested over 3 years in the largest Latvian portal draugiem.lv (card game Zole with 20 0 000 users).

Open Social ready.

© AurumSocial 3 types of income : User payments Virtual items Advertisements (branded game rooms) How Do We Make Money

User payments

Virtual items

Advertisements (branded game rooms)

© AurumSocial Example of a branded game room : How Do We Make Money Branded environment Branded virtual items

© AurumSocial Strategy in General General approach: Market study / Market Fit ( done ) Proof of Concept ( done ) Promotion & Growth Exit

General approach:

Market study / Market Fit ( done )

Proof of Concept ( done )

Promotion & Growth

Exit

© AurumSocial Market Study / Market Fit Detailed market study on: Social networks Competitors Types of applications Users

Detailed market study on:

Social networks

Competitors

Types of applications

Users

© AurumSocial Market Study / Market Fit

© AurumSocial Market Study / Market Fit Source: http://www.appdata.com/facebook/mostpopular/redirect/group_by/2 * Data from portal draugien.lv, largest Latvian social network (2 M users) Top Application Developers on Facebook, by monthly active users , Fall 2009 Developer Monthly av. users 1 Zynga 45 773 344 2 Playfish 31 535 226 3 LivingSocial 17 055 550 4 Metrogames 6 285 074 5 RockYou! 4 620 871 6 Serious Business 4 417 439 7 6 waves 3 876 375 8 Zwigglers 3 097 788 9 Fendoo 2 714 927 10 Quizopolis 2 664 239 11 Shikha 2 602 134 12 GameHouse 2 440 211 Aurum Social * 30 000

Market Study / Market Fit Top Application Developers on Facebook, by monthly active users , yesterday Source: www.appdata.com © AurumSocial

© AurumSocial Market Study / Market Fit Source: facebook.com , August 2009 * Data from portal draugien.lv, largest Latvian social network (2 M users) Top played on-line multi-player games on Facebook Developer Game title Monthly av. users 1 Zynga Texas HoldEm Poker 15 000 000 2 Chess.com Chess 6 500 000 3 Viral, s.r.o. Farkle (dice game) 4 500 000 4 GodGame GodGame Mahjong 3 400 000 5 Playdom Poker Palace 1 000 000 6 6Q.net Backgammon 500 000 7 Zynga BlackJack 391 000 8 GPI Poker Planet 228 000 9 Clear Games Poker with PokerBuddies 167 000 Aurum Social * Zole 3 0 000

240 000 unique users (Zole) Stable revenue stream over the last 12 months Contracts for deploying new games Professional team © AurumSocial Proof of Concept

240 000 unique users (Zole)

Stable revenue stream over the last 12 months

Contracts for deploying new games

Professional team

Ad campaigns on social networks Game moderation Social media Cross sales © AurumSocial Promotion of Products

Ad campaigns on social networks

Game moderation

Social media

Cross sales

© AurumSocial Promotion of Products: Game Moderation Game moderation live (chat) Game moderator

© AurumSocial Promotion of Products: Twitter

© AurumSocial Promotion of Products: YouTube

© AurumSocial Growth: Target portals Hyves.nl (Benelux) V kontakte.ru ( Russia) Orkut.com Other European / CIS portals

Hyves.nl (Benelux)

V kontakte.ru ( Russia)

Orkut.com

Other European / CIS portals

© AurumSocial Growth: Our Goals M onthly active users Aurum Social is not about “if it will make money”, it’s about “how much money it will make”! 2009 2010 2011 2012 3 0 000 6 000 000 20 000 000 50 000 000

© AurumSocial Mihail CTO / PHP Developer Annija Game M oderator Dominykas C D eveloper Sergey Flash D eveloper Kamile Designer Maris CEO Andrius CCO Edgars Innovations D irector Dream Team Social gaming is NOT just about technologies, it’s about people Aistis C D eveloper

© AurumSocial Competitive Advantages 3 years of social gaming experience 1 year ahead of any other start-up company that would start development of on-line multi-player games from scratch Personal contacts with owners of several largest social portals in Europe People: management experience, menthality, technical competence Cash flow from existing social game contracts.

3 years of social gaming experience

1 year ahead of any other start-up company that would start development of on-line multi-player games from scratch

Personal contacts with owners of several largest social portals in Europe

People: management experience, menthality, technical competence

Cash flow from existing social game contracts.

What do we want to get out of Seedcamp : Connections Expertise in building multi-million company Money for expanding the team and developing new games © AurumSocial Our Seedcamp Expectations

What do we want to get out of Seedcamp :

Connections

Expertise in building multi-million company

Money for expanding the team and developing new games

Contacts: [email_address] © AurumSocial Q & As

Contacts:

[email_address]