The New Relationship Marketing How To Build A  Large, Loyal, Profitable  Network Using The Social Web MARI SMITH Social Me...
#NRMbook   tweetchat.com
What is Relationship Marketing?
actions  taken to  build   and  sustain  long-term relationships with  customers .
 
New  Skills
Emotionally Intelligent Leaders
<ul><ul><li>~Maya Angelou </li></ul></ul><ul><ul><li>I've learned that people  will forget what you said ,  </li></ul></ul...
Four Part  Formula
<ul><li>Quality  Community </li></ul>
2. Quality  Content
Authority:  root word =  Author
Give away  your best stuff
Embrace  sharing your content
<ul><li>Yours +  OPC </li></ul>
 
Create an Editorial +  Promotional Calendar
clear  offers,  CTA’s
3.  Consistency
Maintain the same style:  Personal &  Promotional content
4. Genuine, Passionate  Caring
 
Why  ?
Personal Profile vs. Fan Page?
 
 
News Feed
Share is to Facebook  as Retweet is to Twitter
Personal profile = Timeline
Timeline = TMI?
Fan page / Business page
Why  ?
Personal profile
Stream (News Feed!)
Relationships First. Business Second.
Social Media  Inner Circle <ul><ul><ul><ul><li>Webinars 2x month  </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Secret Face...
Write on Mari’s Facebook wall: www.facebook.com/marismith Tweet Mari: @ marismith Subscribe to Mari’s blog:  www.marismith...
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The New Relationship Marketing - Webinar with Mari Smith 1 of 2

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Free webinar to go along with "The New Relationship Marketing" book - get the details here: http://www.marismith.com/books/relationship-marketing-free-webinar-miniseries/

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  • Empathy Compassion Giving with no agenda Emotional intelligence Deep Listening – appoint a “CLO” Chief Listening Officer
  • “ What the world needs now, more than anything, is emotionally intelligent leaders.” ~Martha Beck (at Maria Shriver’s 2010 Women’s Conference).
  • How does your brand make people FEEL?
  • Proactively build your network, e.g. on Twitter use Twellow.com, Listorious.com, check others’ Twitter Lists and keep an eye on hashtags for relevant events/topics for new people to follow.
  • “ Move the ‘free line’” – don’t be afraid to give your best stuff away. You’ll be amazed at what comes back to you when you do!
  • Cherry pick the BEST content to share. Become a masterful CONTENT CURATOR.
  • Gary Vaynerchuk @garyvee
  • Your customers spend most of their online time on Facebook. You get to tap into Facebook’s 660+MILLION member base! You can build a community of unlimited raving fans… and easily create customers for life!
  • It’s your choice: Use your profile for known friends/family. Tight privacy settings. Focus on Fan Page for business. OR Use your profile for professional networking + extended community + personal. Make use of Friend Lists to determine who sees what content. PLUS use Fan Page for business.
  • Your customers spend most of their online time on Facebook. You get to tap into Facebook’s 660+MILLION member base! You can build a community of unlimited raving fans… and easily create customers for life!
  • Mari Smith’s motto for many years.
  • Mari Smith’s motto for many years.
  • The New Relationship Marketing - Webinar with Mari Smith 1 of 2

    1. 1. The New Relationship Marketing How To Build A Large, Loyal, Profitable Network Using The Social Web MARI SMITH Social Media Speaker & Author
    2. 2. #NRMbook tweetchat.com
    3. 3. What is Relationship Marketing?
    4. 4. actions taken to build and sustain long-term relationships with customers .
    5. 6. New Skills
    6. 7. Emotionally Intelligent Leaders
    7. 8. <ul><ul><li>~Maya Angelou </li></ul></ul><ul><ul><li>I've learned that people will forget what you said , </li></ul></ul><ul><ul><li>people will forget what you </li></ul></ul><ul><ul><li>did , </li></ul></ul><ul><ul><li>but people will never forget how you made them </li></ul></ul><ul><ul><li>feel . </li></ul></ul>
    8. 9. Four Part Formula
    9. 10. <ul><li>Quality Community </li></ul>
    10. 11. 2. Quality Content
    11. 12. Authority: root word = Author
    12. 13. Give away your best stuff
    13. 14. Embrace sharing your content
    14. 15. <ul><li>Yours + OPC </li></ul>
    15. 17. Create an Editorial + Promotional Calendar
    16. 18. clear offers, CTA’s
    17. 19. 3. Consistency
    18. 20. Maintain the same style: Personal & Promotional content
    19. 21. 4. Genuine, Passionate Caring
    20. 23. Why ?
    21. 24. Personal Profile vs. Fan Page?
    22. 27. News Feed
    23. 28. Share is to Facebook as Retweet is to Twitter
    24. 29. Personal profile = Timeline
    25. 30. Timeline = TMI?
    26. 31. Fan page / Business page
    27. 32. Why ?
    28. 33. Personal profile
    29. 34. Stream (News Feed!)
    30. 35. Relationships First. Business Second.
    31. 36. Social Media Inner Circle <ul><ul><ul><ul><li>Webinars 2x month </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Secret Facebook Group </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Just $37/mo </li></ul></ul></ul></ul><ul><li>www.InnerCircleWithMari.com </li></ul>
    32. 37. Write on Mari’s Facebook wall: www.facebook.com/marismith Tweet Mari: @ marismith Subscribe to Mari’s blog: www.marismith.com
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