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The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
The New Relationship Marketing - Webinar with Mari Smith 1 of 2
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The New Relationship Marketing - Webinar with Mari Smith 1 of 2

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Free webinar to go along with "The New Relationship Marketing" book - get the details here: http://www.marismith.com/books/relationship-marketing-free-webinar-miniseries/

Free webinar to go along with "The New Relationship Marketing" book - get the details here: http://www.marismith.com/books/relationship-marketing-free-webinar-miniseries/

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  • Empathy Compassion Giving with no agenda Emotional intelligence Deep Listening – appoint a “CLO” Chief Listening Officer
  • “ What the world needs now, more than anything, is emotionally intelligent leaders.” ~Martha Beck (at Maria Shriver’s 2010 Women’s Conference).
  • How does your brand make people FEEL?
  • Proactively build your network, e.g. on Twitter use Twellow.com, Listorious.com, check others’ Twitter Lists and keep an eye on hashtags for relevant events/topics for new people to follow.
  • “ Move the ‘free line’” – don’t be afraid to give your best stuff away. You’ll be amazed at what comes back to you when you do!
  • Cherry pick the BEST content to share. Become a masterful CONTENT CURATOR.
  • Gary Vaynerchuk @garyvee
  • Your customers spend most of their online time on Facebook. You get to tap into Facebook’s 660+MILLION member base! You can build a community of unlimited raving fans… and easily create customers for life!
  • It’s your choice: Use your profile for known friends/family. Tight privacy settings. Focus on Fan Page for business. OR Use your profile for professional networking + extended community + personal. Make use of Friend Lists to determine who sees what content. PLUS use Fan Page for business.
  • Your customers spend most of their online time on Facebook. You get to tap into Facebook’s 660+MILLION member base! You can build a community of unlimited raving fans… and easily create customers for life!
  • Mari Smith’s motto for many years.
  • Mari Smith’s motto for many years.
  • Transcript

    • 1. The New Relationship Marketing How To Build A Large, Loyal, Profitable Network Using The Social Web MARI SMITH Social Media Speaker & Author
    • 2. #NRMbook tweetchat.com
    • 3. What is Relationship Marketing?
    • 4. actions taken to build and sustain long-term relationships with customers .
    • 5.  
    • 6. New Skills
    • 7. Emotionally Intelligent Leaders
    • 8. <ul><ul><li>~Maya Angelou </li></ul></ul><ul><ul><li>I've learned that people will forget what you said , </li></ul></ul><ul><ul><li>people will forget what you </li></ul></ul><ul><ul><li>did , </li></ul></ul><ul><ul><li>but people will never forget how you made them </li></ul></ul><ul><ul><li>feel . </li></ul></ul>
    • 9. Four Part Formula
    • 10. <ul><li>Quality Community </li></ul>
    • 11. 2. Quality Content
    • 12. Authority: root word = Author
    • 13. Give away your best stuff
    • 14. Embrace sharing your content
    • 15. <ul><li>Yours + OPC </li></ul>
    • 16.  
    • 17. Create an Editorial + Promotional Calendar
    • 18. clear offers, CTA’s
    • 19. 3. Consistency
    • 20. Maintain the same style: Personal & Promotional content
    • 21. 4. Genuine, Passionate Caring
    • 22.  
    • 23. Why ?
    • 24. Personal Profile vs. Fan Page?
    • 25.  
    • 26.  
    • 27. News Feed
    • 28. Share is to Facebook as Retweet is to Twitter
    • 29. Personal profile = Timeline
    • 30. Timeline = TMI?
    • 31. Fan page / Business page
    • 32. Why ?
    • 33. Personal profile
    • 34. Stream (News Feed!)
    • 35. Relationships First. Business Second.
    • 36. Social Media Inner Circle <ul><ul><ul><ul><li>Webinars 2x month </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Secret Facebook Group </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Just $37/mo </li></ul></ul></ul></ul><ul><li>www.InnerCircleWithMari.com </li></ul>
    • 37. Write on Mari’s Facebook wall: www.facebook.com/marismith Tweet Mari: @ marismith Subscribe to Mari’s blog: www.marismith.com

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