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The New Relationship Marketing - by Mari Smith

by Mari Smith

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How to build a large, loyal, profitable network using the social web - Mari Smith's signature presentation about her new book! The New Relationship Marketing is available anywhere books are sold. ...

How to build a large, loyal, profitable network using the social web - Mari Smith's signature presentation about her new book! The New Relationship Marketing is available anywhere books are sold. Plus, to download a FREE sample chapter and to register for a FREE four-part webinar series that comes with the book, go to

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The New Relationship Marketing - by Mari Smith Presentation Transcript

the new relationship marketing How to Build a Large, Loyal, and Profitable Network Using the Social Web MARI SMITH Social Media Speaker & Author

What is Relationship Marketing?

actions taken to build and sustain long-term relationships with customers .

the longer relationships are sustained , the more profitable your company .

What ’ s New ?

Tech Skills + Soft Skills

open, sharing

Merge Online with Offline

Creatively Nurture

~Maya Angelou

I've learned that people will forget what you said ,

people will forget what you

did ,

but people will never forget how you made them

feel .

What prevents Relationship marketing success?

Overcoming FEAR

Exposure

What about privacy? personal | professional | private

Timesink? All consuming

New Skills

Emotionally Intelligent Leaders

Empathy

Giving with no agenda

Listening

Wow Influencers

9 Steps To Building Your Business Through Relationship Marketing 3 9

Become a Center of Influence 1

what makes you unique ?

Authority: root word = Author

Four Part Formula

Quality Community

2. Quality Content

3. Consistency

4. Genuine, Passionate Caring

Turn Fans, Friends, Followers into Paying Customers 2

clear offers, CTA’s

Maintain the same style: Personal & Promotional content

Create a Promotional Calendar

Profit through joint ventures

Give away your best stuff

Integrate offline to optimize online 3

Speakers:

research attendees, other speakers

Ensure your presentation facts are accurate!

Embrace sharing your content

monitor back-channel

Discover High Impact Events

Take photos, videos: valuable content

#wisdom2conf #bwela #sxsw #cmworld #pubcon Watch hashtags for new events

Relationships First. Business Second.

Now Available! online & anywhere books are sold Foreword by Guy Kawasaki

.com/book

Thank You!

hgdes08 Mari. You have made creative presentation of the age old concept of relationship marketing. Adam n Eve started the Relationship n v r marketing it now ? XCELLENT. 1 year ago

Are you sure you want to

hgdes08 Mari u've so cutely made this presentation! I can only appreciate it. So nice 1 year ago

Lori R Taylor (REV Media Marketing llc) at Lori R Taylor (REV Media Marketing llc) Great job Mari - love it - new book is fantastic. 1 year ago

Taher Dholfar i want to download it.. can anyone tell me how to do? 1 year ago