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How to build a large, loyal, profitable network using the social web - Mari Smith's signature presentation about her new book! The New Relationship Marketing is available anywhere books are sold. ...

How to build a large, loyal, profitable network using the social web - Mari Smith's signature presentation about her new book! The New Relationship Marketing is available anywhere books are sold. Plus, to download a FREE sample chapter and to register for a FREE four-part webinar series that comes with the book, go to

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  • how can i download it
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  • Mari. You have made creative presentation of the age old concept of relationship marketing. Adam n Eve started the Relationship n v r marketing it now ? XCELLENT.
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  • Mari u've so cutely made this presentation! I can only appreciate it. So nice
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  • Great job Mari - love it - new book is fantastic.
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  • i want to download it.. can anyone tell me how to do?
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  • Mari Smith was born in Canada to Scottish parents, then moved to Scotland age 12 with her father and sisters. Then emigrated to San Diego in 1999.
  • How does your brand make people FEEL?
  • Empathy Compassion Giving with no agenda Emotional intelligence Deep Listening – appoint a “CLO” Chief Listening Officer
  • “What the world needs now, more than anything, is emotionally intelligent leaders.” ~Martha Beck (at Maria Shriver’s 2010 Women’s Conference).
  • When emotions go up, intelligence goes down.
  • Also, story of @Mortons & Peter Shankman – wow influencers, turn into brand evangelizers
  • Assets: accent, physicality (height, presence)
  • WHY would people want to emulate you? You’re successful, you appear to “have it all”: travel, money, home. Or maybe you appear fulfilled, you’ve “got your act together.” Assets: accent, physicality (height, presence) FOUR stages of life: Carl Jung, Archetypes (Wayne Dyer): Athlete (strong beautiful body) Warrior (competitive, divide & conquer, ego) Statesman (wiifm vs how may I serve?) Spirit (spiritual being having human experience)  
  • Proactively build your network, e.g. on Twitter use Twellow.com, Listorious.com, check others’ Twitter Lists and keep an eye on hashtags for relevant events/topics for new people to follow.
  • Cherry pick the BEST content to share. Become a masterful CONTENT CURATOR.
  • Gary Vaynerchuk @garyvee
  • Power of connecting with the right people Connect with “Firestarters” to help jump-start your new business, blog, etc. Mari Smith and Mike Stelzner – Mike is the Founder of SocialMediaExaminer.com, Mari was instrumental in helping launch and grow the blog and company.
  • “Move the ‘free line’” – don’t be afraid to give your best stuff away. You’ll be amazed at what comes back to you when you do!
  • @AmyPorterfield – one of Mari Smith’s most successful protégés.
  • Mari Smith and Jack Canfield, founder of the Transformational Leadership Council.
  • Larry Benet – “The Connector” – founder of SANG, the Speakers and Authors Networking Group
  • “Hollywood Squares” – see Mari’s book “The New Relationship Marketing” for this special exercise!
  • Guy Kawasaki showcasing Mari Smith’s “Duchenne smile” – a genuine smile that uses the eye muscle and makes “crows feet!”
  • Guy Kawasaki showcasing Mari Smith’s “Duchenne smile” – a genuine smile that uses the eye muscle and makes “crows feet!”
  • Mari Smith and Guy Kawasaki with the “Kawasaki Swallowtail!”
  • For more information on these particular events, see: www.wisdom2summit.com www.blogworldexpo.com www.sxsw.com www.contentmarketingworld.com www.pubcon.com
  • Mari Smith’s motto for many years.

The New Relationship Marketing - by Mari Smith Presentation Transcript

  • 1. the new relationship marketing How to Build a Large, Loyal, and Profitable Network Using the Social Web MARI SMITH Social Media Speaker & Author
  • 2.  
  • 3.  
  • 4. What is Relationship Marketing?
  • 5. actions taken to build and sustain long-term relationships with customers .
  • 6.  
  • 7. the longer relationships are sustained , the more profitable your company .
  • 8.  
  • 9. What ’ s New ?
  • 10. Tech Skills + Soft Skills
  • 11. open, sharing
  • 12. Merge Online with Offline
  • 13. Creatively Nurture
  • 14.
      • ~Maya Angelou
      • I've learned that people will forget what you said ,
      • people will forget what you
      • did ,
      • but people will never forget how you made them
      • feel .
  • 15. What prevents Relationship marketing success?
  • 16. Overcoming FEAR
  • 17. Exposure
  • 18. What about privacy? personal | professional | private
  • 19.  
  • 20. Timesink? All consuming
  • 21. Copyright Protection
  • 22. New Skills
  • 23. Emotionally Intelligent Leaders
  • 24.  
  • 25. Empathy
  • 26. Giving with no agenda
  • 27. Listening
  • 28. Wow Influencers
  • 29.  
  • 30.  
  • 31.  
  • 32. 9 Steps To Building Your Business Through Relationship Marketing 3 9
  • 33. Become a Center of Influence 1
  • 34. what makes you unique ?
  • 35.  
  • 36. Authority: root word = Author
  • 37. Four Part Formula
  • 38.
    • Quality Community
  • 39. 2. Quality Content
  • 40.  
  • 41. 3. Consistency
  • 42. 4. Genuine, Passionate Caring
  • 43.  
  • 44. Turn Fans, Friends, Followers into Paying Customers 2
  • 45. clear offers, CTA’s
  • 46. Maintain the same style: Personal & Promotional content
  • 47. Create a Promotional Calendar
  • 48. Profit through joint ventures
  • 49.  
  • 50. Give away your best stuff
  • 51.  
  • 52.  
  • 53. Integrate offline to optimize online 3
  • 54. Speakers:
  • 55. research attendees, other speakers
  • 56. Ensure your presentation facts are accurate!
  • 57. Embrace sharing your content
  • 58. monitor back-channel
  • 59. Discover High Impact Events
  • 60.  
  • 61.  
  • 62. Take photos, videos: valuable content
  • 63.  
  • 64.  
  • 65.  
  • 66. #wisdom2conf #bwela #sxsw #cmworld #pubcon Watch hashtags for new events
  • 67. Relationships First. Business Second.
  • 68. Now Available! online & anywhere books are sold Foreword by Guy Kawasaki
  • 69. .com/book
  • 70. Thank You!