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The Ever Changing World of Facebook Mari Smith Chris Treadaway 17 June 2010
<ul><li>Final Webinar </li></ul><ul><li>PLEASE PLEASE help us by reviewing the book on Amazon!! </li></ul><ul><ul><li>http...
Since we started writing the book…
<ul><li>Facebook is the #1 social network in the world by a large margin </li></ul><ul><li>Just under 500 million active u...
<ul><li>Credit: designed exclusively for Mashable by Muhammad Saleem @msaleem.  See http://bit.ly/FBinfographic </li></ul>...
… has changed Media Consumption...
2009 – from page 39 of  Facebook Marketing An Hour a Day … and is slowly taking over the World
June 2010 … and now is taking over the World
<ul><li>Open Graph </li></ul><ul><ul><li>No more “Fans” </li></ul></ul><ul><ul><li>Likes & Recommends for Pages </li></ul>...
<ul><li>April 2010 – Open Graph announced </li></ul><ul><li>Social widgets replace many Facebook Connect features </li></u...
Social Plugins
Fans Out, Likes/Recommends In
<ul><ul><li>No longer have to be super careful about Originating Admin </li></ul></ul><ul><ul><li>BUT, must be careful who...
Mainstream Concern?
<ul><ul><li>Data made available to third-party developers </li></ul></ul><ul><ul><ul><li>Find out what information about y...
Simplified Privacy Settings
Changes to Insights
The Creepy Facebook Insignia – d8
<ul><li>Let’s keep the conversation going </li></ul><ul><ul><li>Facebook Page –  http://www.facebook.com/marketingbook </l...
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The Ever Changing World of Facebook - Facebook Marketing session 3 of 3

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Chris Treadaway and Mari Smith present the final in a series of three online trainings that accompany their book "Facebook Marketing: An Hour A Day" -- access these free trainings as a bonus with the book at http://fanpageworkshop.com

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Transcript of "The Ever Changing World of Facebook - Facebook Marketing session 3 of 3"

  1. 1. The Ever Changing World of Facebook Mari Smith Chris Treadaway 17 June 2010
  2. 2. <ul><li>Final Webinar </li></ul><ul><li>PLEASE PLEASE help us by reviewing the book on Amazon!! </li></ul><ul><ul><li>http://bit.ly/facebook-mktg </li></ul></ul><ul><li>Let’s keep the conversation going </li></ul><ul><ul><li>Facebook Page – http://www.facebook.com/marketingbook </li></ul></ul><ul><ul><li>Follow us on Twitter </li></ul></ul><ul><ul><ul><li>Mari @marismith </li></ul></ul></ul><ul><ul><ul><li>Chris @ctreada </li></ul></ul></ul><ul><ul><ul><li>Book @FacebookMktg </li></ul></ul></ul><ul><ul><li>LinkedIn Group – http://www.linkedin.com/groups?gid=2979832 </li></ul></ul><ul><li>Tell your friends & colleagues! </li></ul>Housekeeping
  3. 3. Since we started writing the book…
  4. 4. <ul><li>Facebook is the #1 social network in the world by a large margin </li></ul><ul><li>Just under 500 million active users worldwide </li></ul><ul><li>~50% log in every day </li></ul><ul><li>Average session time – 55 minutes </li></ul><ul><li>Estimated 125-150 million people on Facebook mobile (up from 65 million in September 2009) </li></ul><ul><li>Twitter lagging in audience, repeated & habitual usage, and awareness </li></ul>… Facebook has become ubiquitous…
  5. 5. <ul><li>Credit: designed exclusively for Mashable by Muhammad Saleem @msaleem. See http://bit.ly/FBinfographic </li></ul>… now dominates US media markets…
  6. 6. … has changed Media Consumption...
  7. 7. 2009 – from page 39 of Facebook Marketing An Hour a Day … and is slowly taking over the World
  8. 8. June 2010 … and now is taking over the World
  9. 9. <ul><li>Open Graph </li></ul><ul><ul><li>No more “Fans” </li></ul></ul><ul><ul><li>Likes & Recommends for Pages </li></ul></ul><ul><ul><li>Un-branding of Facebook Connect </li></ul></ul><ul><ul><li>Social Widgets </li></ul></ul><ul><li>Public Data & the implications of Open Graph </li></ul><ul><li>Improvements to Facebook Insights </li></ul><ul><li>… and a lot more </li></ul>But not without making big changes
  10. 10. <ul><li>April 2010 – Open Graph announced </li></ul><ul><li>Social widgets replace many Facebook Connect features </li></ul><ul><ul><li>Integrate Likes/Recommends into any web page </li></ul></ul><ul><ul><li>Pull data from Facebook into third-party web pages & vice versa </li></ul></ul><ul><ul><li>New social widgets </li></ul></ul><ul><li>Benefit for consumers – more/better personalization across the Web </li></ul><ul><li>Benefit for Web developers – tap into Facebook audiences & the potential of viral marketing </li></ul><ul><li>Over 100,000 web sites integrated social widgets in the first month </li></ul>Open Graph
  11. 11. Social Plugins
  12. 12. Fans Out, Likes/Recommends In
  13. 13. <ul><ul><li>No longer have to be super careful about Originating Admin </li></ul></ul><ul><ul><li>BUT, must be careful who has Admin rights </li></ul></ul><ul><ul><li>Any Admin can add/remove other Admins </li></ul></ul><ul><ul><li>Edit Page – manage Admins </li></ul></ul>Admins can be removed!
  14. 14. Mainstream Concern?
  15. 15. <ul><ul><li>Data made available to third-party developers </li></ul></ul><ul><ul><ul><li>Find out what information about you is public http://zesty.ca/facebook </li></ul></ul></ul><ul><li>Status updates & the like now publicly available by default </li></ul><ul><ul><ul><li>Encroachment of default privacy settings http://mattmckeon.com/facebook-privacy/ </li></ul></ul></ul><ul><li>Early June - Selling data to advertisers w/o consent </li></ul><ul><li>Government hearings </li></ul><ul><li>May 31 Quit Facebook Day </li></ul>The Privacy Flap
  16. 16. Simplified Privacy Settings
  17. 17. Changes to Insights
  18. 18. The Creepy Facebook Insignia – d8
  19. 19. <ul><li>Let’s keep the conversation going </li></ul><ul><ul><li>Facebook Page – http://www.facebook.com/marketingbook </li></ul></ul><ul><ul><li>Follow us on Twitter </li></ul></ul><ul><ul><ul><li>Mari @marismith </li></ul></ul></ul><ul><ul><ul><li>Chris @ctreada </li></ul></ul></ul><ul><ul><ul><li>Book @FacebookMktg </li></ul></ul></ul><ul><ul><li>LinkedIn Group – http://www.linkedin.com/groups?gid=2979832 </li></ul></ul><ul><li>Tell your friends & colleagues! </li></ul><ul><li>Please help us by reviewing the book on Amazon!! </li></ul><ul><ul><li>http://bit.ly/facebook-mktg </li></ul></ul>Thank You!
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