The Ever Changing World of Facebook - Facebook Marketing session 3 of 3
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The Ever Changing World of Facebook - Facebook Marketing session 3 of 3

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Chris Treadaway and Mari Smith present the final in a series of three online trainings that accompany their book "Facebook Marketing: An Hour A Day" -- access these free trainings as a bonus with the ...

Chris Treadaway and Mari Smith present the final in a series of three online trainings that accompany their book "Facebook Marketing: An Hour A Day" -- access these free trainings as a bonus with the book at http://fanpageworkshop.com

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The Ever Changing World of Facebook - Facebook Marketing session 3 of 3 The Ever Changing World of Facebook - Facebook Marketing session 3 of 3 Presentation Transcript

  • The Ever Changing World of Facebook Mari Smith Chris Treadaway 17 June 2010
    • Final Webinar
    • PLEASE PLEASE help us by reviewing the book on Amazon!!
      • http://bit.ly/facebook-mktg
    • Let’s keep the conversation going
      • Facebook Page – http://www.facebook.com/marketingbook
      • Follow us on Twitter
        • Mari @marismith
        • Chris @ctreada
        • Book @FacebookMktg
      • LinkedIn Group – http://www.linkedin.com/groups?gid=2979832
    • Tell your friends & colleagues!
    Housekeeping
  • Since we started writing the book… View slide
    • Facebook is the #1 social network in the world by a large margin
    • Just under 500 million active users worldwide
    • ~50% log in every day
    • Average session time – 55 minutes
    • Estimated 125-150 million people on Facebook mobile (up from 65 million in September 2009)
    • Twitter lagging in audience, repeated & habitual usage, and awareness
    … Facebook has become ubiquitous… View slide
    • Credit: designed exclusively for Mashable by Muhammad Saleem @msaleem. See http://bit.ly/FBinfographic
    … now dominates US media markets…
  • … has changed Media Consumption...
  • 2009 – from page 39 of Facebook Marketing An Hour a Day … and is slowly taking over the World
  • June 2010 … and now is taking over the World
    • Open Graph
      • No more “Fans”
      • Likes & Recommends for Pages
      • Un-branding of Facebook Connect
      • Social Widgets
    • Public Data & the implications of Open Graph
    • Improvements to Facebook Insights
    • … and a lot more
    But not without making big changes
    • April 2010 – Open Graph announced
    • Social widgets replace many Facebook Connect features
      • Integrate Likes/Recommends into any web page
      • Pull data from Facebook into third-party web pages & vice versa
      • New social widgets
    • Benefit for consumers – more/better personalization across the Web
    • Benefit for Web developers – tap into Facebook audiences & the potential of viral marketing
    • Over 100,000 web sites integrated social widgets in the first month
    Open Graph
  • Social Plugins
  • Fans Out, Likes/Recommends In
      • No longer have to be super careful about Originating Admin
      • BUT, must be careful who has Admin rights
      • Any Admin can add/remove other Admins
      • Edit Page – manage Admins
    Admins can be removed!
  • Mainstream Concern?
      • Data made available to third-party developers
        • Find out what information about you is public http://zesty.ca/facebook
    • Status updates & the like now publicly available by default
        • Encroachment of default privacy settings http://mattmckeon.com/facebook-privacy/
    • Early June - Selling data to advertisers w/o consent
    • Government hearings
    • May 31 Quit Facebook Day
    The Privacy Flap
  • Simplified Privacy Settings
  • Changes to Insights
  • The Creepy Facebook Insignia – d8
    • Let’s keep the conversation going
      • Facebook Page – http://www.facebook.com/marketingbook
      • Follow us on Twitter
        • Mari @marismith
        • Chris @ctreada
        • Book @FacebookMktg
      • LinkedIn Group – http://www.linkedin.com/groups?gid=2979832
    • Tell your friends & colleagues!
    • Please help us by reviewing the book on Amazon!!
      • http://bit.ly/facebook-mktg
    Thank You!