The Ever Changing World of Facebook - Facebook Marketing session 3 of 3

The Ever Changing World of Facebook Mari Smith Chris Treadaway 17 June 2010

Final Webinar
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Housekeeping

Since we started writing the book…

Facebook is the #1 social network in the world by a large margin
Just under 500 million active users worldwide
~50% log in every day
Average session time – 55 minutes
Estimated 125-150 million people on Facebook mobile (up from 65 million in September 2009)
Twitter lagging in audience, repeated & habitual usage, and awareness
… Facebook has become ubiquitous…

Credit: designed exclusively for Mashable by Muhammad Saleem @msaleem. See http://bit.ly/FBinfographic
… now dominates US media markets…

… has changed Media Consumption...

2009 – from page 39 of Facebook Marketing An Hour a Day … and is slowly taking over the World

June 2010 … and now is taking over the World

Open Graph
No more “Fans”
Likes & Recommends for Pages
Un-branding of Facebook Connect
Social Widgets
Public Data & the implications of Open Graph
Improvements to Facebook Insights
… and a lot more
But not without making big changes

April 2010 – Open Graph announced
Social widgets replace many Facebook Connect features
Integrate Likes/Recommends into any web page
Pull data from Facebook into third-party web pages & vice versa
New social widgets
Benefit for consumers – more/better personalization across the Web
Benefit for Web developers – tap into Facebook audiences & the potential of viral marketing
Over 100,000 web sites integrated social widgets in the first month
Open Graph

Social Plugins

Fans Out, Likes/Recommends In

No longer have to be super careful about Originating Admin
BUT, must be careful who has Admin rights
Any Admin can add/remove other Admins
Edit Page – manage Admins
Admins can be removed!

Mainstream Concern?

Data made available to third-party developers
Find out what information about you is public http://zesty.ca/facebook
Status updates & the like now publicly available by default
Encroachment of default privacy settings http://mattmckeon.com/facebook-privacy/
Early June - Selling data to advertisers w/o consent
Government hearings
May 31 Quit Facebook Day
The Privacy Flap

Simplified Privacy Settings

Changes to Insights

The Creepy Facebook Insignia – d8

Let’s keep the conversation going
Facebook Page – http://www.facebook.com/marketingbook
Follow us on Twitter
Mari @marismith
Chris @ctreada
Book @FacebookMktg
LinkedIn Group – http://www.linkedin.com/groups?gid=2979832
Tell your friends & colleagues!
Please help us by reviewing the book on Amazon!!
http://bit.ly/facebook-mktg
Thank You!

The Ever Changing World of Facebook - Facebook Marketing session 3 of 3

by Mari Smith on Jun 17, 2010

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The Ever Changing World of Facebook - Facebook Marketing session 3 of 3 — Presentation Transcript