• Free 2-hour Hangout with Mari Smith: February 24th, 2014
– http://bit.ly/sps14webinar

• Welcome!
– Hashtag: #sps14
– Q&...
• Overview
–
–
–
–
–
–
–
–
–
–

The new social landscape
Social media overwhelm
Data overload
Solutions!
3-Step System
Fac...
• The new social landscape
–Cannot silo Facebook
• 2014 = integration, multiple channels
• Facebook is pay-to-play
• You n...
See: http://bit.ly/mktg_landscape
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marism...
Social Media OVERWHELM

© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | goog...
Data Overload
“90% of data in the
world today has
been created within
the last two years.”
Source: IBM

© 2014 Mari Smith ...
Your BIGGEST Social Media CHALLENGE?

© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @ma...
TIME!

© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
Solution:

© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+maris...
In stillness,
I find my true self.
~Deepak Chopra

© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/ma...
• Entrepreneurship…
– “Entrepreneurship done right is not about
building a successful company, it’s about
building a succe...
• Prize drawing!
• Signed book by Mari!

© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | ...
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
14
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
15
• 3-Step System:
1. CONTENT
•

Create + curate

2. ENGAGEMENT
3. CONVERSION

© 2014 Mari Smith International, Inc. | maris...
• Content Curation Tools
– ContentGems.com
– Spundge.com
– AllTop.com
– Scoop.it
– Paper.li
– Feedly.com
© 2014 Mari Smith...
• Facebook “Fraud?”
– Facebook ad failure
= USER error,
not Facebook error

© 2014 Mari Smith International, Inc. | marism...
• Facebook Ad Relevancy
– “Last quarter I talked about our efforts to grow
our business through improving the quality of
o...
• Biggest Facebook marketing challenge?
•

① Reaching more of the fans you have (organically).
② Growing a larger fanbase ...
• Facebook Likes + PTAT
– Vanity metrics!
• …unless you can connect directly to ROI?

© 2014 Mari Smith International, Inc...
• Get Relevant Fans
– “The number of Facebook fans you have,
in and of itself, means very little. But
make no mistake: The...
• Suggested Facebook goals/metrics
–
–
–
–
–
–
–
–
–
–
–
–
–

more traffic to your website
growth in email subscribers
SEO...
• Prize drawing!
• Signed book by Mari!

© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | ...
• Example Facebook Pages!
– Sir Richard Branson
– Fiona Childs
– Dr. Wayne Dyer
– Chalene Johnson
– Your page here? ______...
• Engagement
– Online community manager
– One of the ABSOLUTE BEST
investments!

© 2014 Mari Smith International, Inc. | m...
• Socially Devoted
– “The current industry benchmark allows for a response time of around 19.2
hours, which is an improvem...
• 7 Criteria for Hiring Online Community Managers
– Resourceful
– Omniscient
– Objective
– Unconventional
– Poised
– Proac...
I've learned that people
will forget what you

said,
people will forget what you

did,
but people will never forget
how yo...
• Conversion
– “Jab, Jab, Jab, Right Hook”

© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith...
• Ask for the sale!
– “If I was to buy everything you
offer – how much would it cost
me and what would I get for my
money?...
• Prize drawing!
• Signed book by Mari!

© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | ...
• Instagram Marketing!
– Rock Stars on Instagram:
•
•
•
•
•
•

@fitmencook
@chalenejohnson
@melissamade
@yoga_girl
@kyreni...
• Twitter Growth Tactics
– ManageFlitter.com ROCKS!

© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/...
• Social Profit System – summary:
•
•

Clarity on your vision & goals
Systems, team, resources/budget

1. Content (create ...
•
•
•
•

8-week online training course
In-depth online marketing
Get solid, measurable social media results
Plus, be a par...
WIN a Social Media Makeover!
First 101 orders: 3 winners drawn at random.

www.MasterclassWithMari.com
© 2014 Mari Smith I...
• “The very best thing you can do for
the whole world is to
make the most of yourself.”
~Wallace Wattles

© 2014 Mari Smit...
• ”How wonderful it is that nobody
need wait a single moment to
improve the world.”
~Anne Frank

© 2014 Mari Smith Interna...
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Social Profit System 2014 - Free Webinar with Mari Smith!

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Catch the replay of this popular Facebook / social media marketing webinar with Mari Smith: http://bit.ly/sps14webinar

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Social Profit System 2014 - Free Webinar with Mari Smith!

  1. 1. • Free 2-hour Hangout with Mari Smith: February 24th, 2014 – http://bit.ly/sps14webinar • Welcome! – Hashtag: #sps14 – Q&A: how to ask questions: • Facebook Comments • Google+ (or YouTube) © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 1
  2. 2. • Overview – – – – – – – – – – The new social landscape Social media overwhelm Data overload Solutions! 3-Step System Facebook marketing challenges Facebook vanity metrics vs. ROI Hiring Community Managers Instagram Twitter growth tactics © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 2
  3. 3. • The new social landscape –Cannot silo Facebook • 2014 = integration, multiple channels • Facebook is pay-to-play • You need a solid FOUNDATION • …and a solid PLAN! © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 3
  4. 4. See: http://bit.ly/mktg_landscape © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 4
  5. 5. Social Media OVERWHELM © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
  6. 6. Data Overload “90% of data in the world today has been created within the last two years.” Source: IBM © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
  7. 7. Your BIGGEST Social Media CHALLENGE? © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
  8. 8. TIME! © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
  9. 9. Solution: © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
  10. 10. In stillness, I find my true self. ~Deepak Chopra © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
  11. 11. • Entrepreneurship… – “Entrepreneurship done right is not about building a successful company, it’s about building a successful life.” ~Jonathan Fields • See: http://bit.ly/jonathan_post © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 11
  12. 12. • Prize drawing! • Signed book by Mari! © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 12
  13. 13. © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
  14. 14. © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 14
  15. 15. © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 15
  16. 16. • 3-Step System: 1. CONTENT • Create + curate 2. ENGAGEMENT 3. CONVERSION © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 16
  17. 17. • Content Curation Tools – ContentGems.com – Spundge.com – AllTop.com – Scoop.it – Paper.li – Feedly.com © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 17
  18. 18. • Facebook “Fraud?” – Facebook ad failure = USER error, not Facebook error © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 18
  19. 19. • Facebook Ad Relevancy – “Last quarter I talked about our efforts to grow our business through improving the quality of our ads rather than just increasing the quantity. Our goal is to reach a point where the ads are as relevant and timely as the content your friends share with you.” ~Mark Zuckerberg Source: http://bit.ly/1h47fzO © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 19
  20. 20. • Biggest Facebook marketing challenge? • ① Reaching more of the fans you have (organically). ② Growing a larger fanbase (more likes) of targeted, quality prospects. ③ Understanding and optimizing the variety of Facebook ad options, including retargeting. ④ Getting better results from the Facebook ads you are placing (including promoted posts). ⑤ Consistently coming up with content that your fans love. ⑥ Finding the sweet spot of post frequency so you can stay in the News Feed... but without annoying your fans. ⑦ Sparking better engagement on your posts (more LCS: likes, comments, shares). ⑧ Driving fans/visitors to your website. ⑨ Effective ways of capturing email addresses of your fans. ⑩ Understanding your metrics (Insights) so you can adjust your strategy. ⑪ Making better use of the Offers feature. ⑫ Allocating resources to help build community and respond to fan questions/comments promptly. ⑬ Integrating Facebook marketing with other platforms and social media activity. ⑭ Keeping on top of the constant changes on Facebook. ⑮ Other - please state. © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 20
  21. 21. • Facebook Likes + PTAT – Vanity metrics! • …unless you can connect directly to ROI? © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 21
  22. 22. • Get Relevant Fans – “The number of Facebook fans you have, in and of itself, means very little. But make no mistake: The number of relevant Facebook fans who care about your brand means everything.” ~Jon Loomer © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 22
  23. 23. • Suggested Facebook goals/metrics – – – – – – – – – – – – – more traffic to your website growth in email subscribers SEO – higher appearance on SERPs (search engine results pages) increase in click through rate increase in conversion rate to paying clients increase in revenue improved customer satisfaction increase in brand sentiment better ad performance improved ROI on social media time and money invested increase in word of mouth referrals increase in high-star reviews more foot traffic into your store © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 23
  24. 24. • Prize drawing! • Signed book by Mari! © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 24
  25. 25. • Example Facebook Pages! – Sir Richard Branson – Fiona Childs – Dr. Wayne Dyer – Chalene Johnson – Your page here? _______________ © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 25
  26. 26. • Engagement – Online community manager – One of the ABSOLUTE BEST investments! © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 26
  27. 27. • Socially Devoted – “The current industry benchmark allows for a response time of around 19.2 hours, which is an improvement compared to Q1’s response time, which was more than 22 hours. We advise brands to try to respond within 30 minutes. Depending on the nature of your service, you may want to consider 24/7 support.” ~Jan Rezab, CEO SocialBakers.com © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 27
  28. 28. • 7 Criteria for Hiring Online Community Managers – Resourceful – Omniscient – Objective – Unconventional – Poised – Proactive – Generous • See: http://bit.ly/7criteria_ocm © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 28
  29. 29. I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel . ~Maya Angelou © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
  30. 30. • Conversion – “Jab, Jab, Jab, Right Hook” © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 30
  31. 31. • Ask for the sale! – “If I was to buy everything you offer – how much would it cost me and what would I get for my money?” ~Mari Smith © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 31
  32. 32. • Prize drawing! • Signed book by Mari! © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 32
  33. 33. • Instagram Marketing! – Rock Stars on Instagram: • • • • • • @fitmencook @chalenejohnson @melissamade @yoga_girl @kyrenian @natgeo © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 33
  34. 34. • Twitter Growth Tactics – ManageFlitter.com ROCKS! © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 34
  35. 35. • Social Profit System – summary: • • Clarity on your vision & goals Systems, team, resources/budget 1. Content (create + curate) • Consistent, quality, relevant, timely. Test. Test. Test! 2. Engagement • Rock star community manager(s)! 3. Conversion • • Give, give, give – ask. It’s okay to ask for the sale! © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 35
  36. 36. • • • • 8-week online training course In-depth online marketing Get solid, measurable social media results Plus, be a part of Mari’s new Facebook Page www.MasterclassWithMari.com © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
  37. 37. WIN a Social Media Makeover! First 101 orders: 3 winners drawn at random. www.MasterclassWithMari.com © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
  38. 38. • “The very best thing you can do for the whole world is to make the most of yourself.” ~Wallace Wattles © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 38
  39. 39. • ”How wonderful it is that nobody need wait a single moment to improve the world.” ~Anne Frank © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 39
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