Mari Smith Keynote at InfusionCon — Bridging the Gap: How To Master The Social Web In 5 Easy Steps
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Mari Smith Keynote at InfusionCon — Bridging the Gap: How To Master The Social Web In 5 Easy Steps

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http://marismith.com/infusioncon -- Mari Smith's notes from her keynote at Infusionsoft's annual conference, InfusionCon. March 27-29, 2013 in Scottsdale, Arizona.

http://marismith.com/infusioncon -- Mari Smith's notes from her keynote at Infusionsoft's annual conference, InfusionCon. March 27-29, 2013 in Scottsdale, Arizona.

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  • Build network == proactively grow TWITTER!! Hashtags (#smss)
  • Build network == proactively grow TWITTER!! Hashtags (#smss)
  • How does your brand make people FEEL?

Mari Smith Keynote at InfusionCon — Bridging the Gap: How To Master The Social Web In 5 Easy Steps Mari Smith Keynote at InfusionCon — Bridging the Gap: How To Master The Social Web In 5 Easy Steps Presentation Transcript

  • presents Bridging the Gap : MARI SMITH How To MasterSocial Media Thought Leader The Social Web In 5 Easy Steps © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • #ICON13© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • The World: Smaller© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • Facebook Graph Search © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • Faceb oogle? Image credit: TechCrunch© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • 1. Clarity – FOCUS! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • Example – RealMenRealStyle© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • Design – eye-catching© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • Personal Profile vs. Fan Page? ~500k!© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • 2. Authentic VOICE Online / Offline CONGRUENCE © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • HumanizeCorporate Culture © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • @Zappos_Service© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • @Infusionsoft© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • @ExactTarget© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • “Brandividual”:@ScottMonty © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • 3. Content© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • A uthority : root wor d = A uthor© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • Repurpose content© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • Give away your best stuff© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • Outside business hours© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • Data Overload “90% of data in the world todayhas been createdwithin the last two years.” Source: IBM © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • Curation toolsSpundge.com Trap.it© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • 4. Engagement© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • Engagement is Queen! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • Mari says… “Content is KING, but engagement is QUEEN and she rules thehouse.” @ marismith © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • Socially DevotedNew standard of customer carein social media • Open to fans (wall on for fan/visitor posts) • Respond to >65% of questions on your fan page • Respond in a timely manner Source: sociallydevoted.socialbakers.com © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • Outreachsuperfans & influencers! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • Genuine, Passionate Caring© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • Ive learned that people will forget what you said, people will forget what you did,but people will never forget how you made them feel . ~Maya Angelou © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • 5. Conversion© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • Promotion – 20/80© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • Clear offers, CTA’s© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • Recap1. Clarity & focus2. Authentic Voice3. Content4. Engagement5. Conversion © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • Takeaways• Content is KING; engagement is QUEEN.• Curate “OPC”.• Post/share every day.• Repurpose your content.• Be systematic. Use a Content Calendar.• Delegate as much as possible.• Add YOU in the engagement: humanize!• Strive for EXCEPTIONAL customer service.• Keep it FUN!• Ask for the sale!! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
  • got questions?Connect with Mari on these sites:Facebook: www.facebook.com/marismithTwitter: @marismithGoogle+: www.google.com/+marismithLinkedIn: www.linkedin.com/in/marismithMari’s website: www.marismith.com © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith