Loveland Chamber NCSMS - Social Media Success by Mari Smith

"Finally! Discover How To Create An Attractive And Active Fan Page For Your Business That Brings You More Traffic, More Visibility, More Clients, and Ultimately More Money!"
presents
How To Strategically Use The Top Social Networks To Increase Your Profits!
with
Mari Smith
@marismith

2
The Social Media Revolution
Social Media Revolution
Social Media ROI
@equalman
@marismith

Bubbly Scottish-Canadian!
Relationship + Internet = Social Media!
3
A Wee Bit About Mari
“The Pied Piper of Facebook”
@marismith

4
Success Stories
@marismith

What about ROI?
“If you’re only looking for social media ROI (Return on Investment)…
…try Return on Ignorance.”~Jeffrey Hayzlett – CMO, Kodak
@marismith
5

Social Media is NOT an ATM machine!
@marismith
6

10 Steps to Monetizing Social Media
Own a tight niche
Create a world class, consistent brand
Set clear objectives
Choose and set up your social sites
Understand widgets, feeds, web 2.0
Implement Radical Strategic Visibility
Grow your tribe
Apply the 80:20 rule
Drive traffic into your funnel
Track, measure, monitor
Repeat Steps 6-10!
@marismith
7

Step #1: Own a tight niche
@marismith
8

Step #2: Create a world class, consistent brand
@marismith
9

Step #3: Set clear objectives
@marismith
10

Step #4: Choose and set up your social sites
@marismith
11

Social Sites: The Big Four
@marismith
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13
450+ million active members.
#2 most trafficked site.
@marismith

14
Facebook’s Mission
“To help the world connect &
communicate more effectively.”
@marismith

Facebook’s Best Features
Fan Page
@marismith
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Sample Canvas Page
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Sample Canvas Page
@marismith
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Twitter Shoutouts!!
@marismith

Step #5: Understand widgets, feeds, web 2.0
@marismith
20

@marismith
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Facebook Connect
“It took us 8 years to reach 1.5 million registered users in the era of email. It took us only 5 months to acquire the same number of users on Facebook.”
@marismith
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Step #6: Implement Radical Strategic Visibility
YOU are the go to person for a very tight niche
You’re seen everywhere – in all the right places, right times, right people.
One-click visiblity (Mari’s Ninja Tricks!)
@marismith
23

Monetizing Social Media
“Your ultimate goal with social media efforts is profitability. If you remain invisible to your customers, you will not bring in revenue.”~Vanessa Fox “cyberspace visionary”
@marismith
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Step #7: Grow Your Tribe
@marismith
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Step #8: Apply the 80:20 Rule
@marismith
26

Step #9: Drive traffic to your funnel
@marismith
27

Step #10: Track, measure & monitor
@marismith
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The Sky is the Limit!
Social Media is your ticket to SUCCESS!
@marismith
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Connect with Mari:
marismith.com
facebook.com/marismith
twitter.com/marismith
youtube.com/facebookmari
quickstartsocialmedia.com
bit.ly/facebook-mktg
@facebookmktg
@marismith
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Loveland Chamber NCSMS - Social Media Success by Mari Smith

by Mari Smith on Apr 08, 2010

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Loveland Chamber NCSMS - Social Media Success by Mari Smith — Presentation Transcript