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Loveland Chamber NCSMS - Social Media Success by Mari Smith
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Loveland Chamber NCSMS - Social Media Success by Mari Smith

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Mari Smith's presentation to the Loveland Chamber Social Media Social Thursday, April 8th, 2010.

Mari Smith's presentation to the Loveland Chamber Social Media Social Thursday, April 8th, 2010.

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  • Transcript

    • 1. "Finally! Discover How To Create An Attractive And Active Fan Page For Your Business That Brings You More Traffic, More Visibility, More Clients, and Ultimately More Money!"
      presents
      How To Strategically Use The Top Social Networks To Increase Your Profits!
      with
      Mari Smith
      @marismith
    • 2. 2
      The Social Media Revolution
      Social Media Revolution
      Social Media ROI
      @equalman
      @marismith
    • 3. Bubbly Scottish-Canadian!
      Relationship + Internet = Social Media!
      3
      A Wee Bit About Mari
      • “The Pied Piper of Facebook”
      @marismith
    • 4. 4
      Success Stories
      @marismith
    • 5. What about ROI?
      “If you’re only looking for social media ROI (Return on Investment)…
      …try Return on Ignorance.”~Jeffrey Hayzlett – CMO, Kodak
      @marismith
      5
    • 6. Social Media is NOT an ATM machine!
      @marismith
      6
    • 7. 10 Steps to Monetizing Social Media
      Own a tight niche
      Create a world class, consistent brand
      Set clear objectives
      Choose and set up your social sites
      Understand widgets, feeds, web 2.0
      Implement Radical Strategic Visibility
      Grow your tribe
      Apply the 80:20 rule
      Drive traffic into your funnel
      Track, measure, monitor
      Repeat Steps 6-10!
      @marismith
      7
    • 8. Step #1: Own a tight niche
      @marismith
      8
    • 9. Step #2: Create a world class, consistent brand
      @marismith
      9
    • 10. Step #3: Set clear objectives
      @marismith
      10
    • 11. Step #4: Choose and set up your social sites
      @marismith
      11
    • 12. Social Sites: The Big Four
      @marismith
      12
    • 13. 13
      450+ million active members.
      #2 most trafficked site.
      @marismith
    • 14. 14
      Facebook’s Mission
      “To help the world connect &
      communicate more effectively.”
      @marismith
    • 15. Facebook’s Best Features
      Fan Page
      @marismith
      15
    • 16. Sample Canvas Page
      16
    • 17. Sample Canvas Page
      @marismith
      17
    • 18. 18
    • 19. 19
      Twitter Shoutouts!!
      @marismith
    • 20. Step #5: Understand widgets, feeds, web 2.0
      @marismith
      20
    • 21. @marismith
      21
    • 22. Facebook Connect
      “It took us 8 years to reach 1.5 million registered users in the era of email. It took us only 5 months to acquire the same number of users on Facebook.”
      @marismith
      22
    • 23. Step #6: Implement Radical Strategic Visibility
      • YOU are the go to person for a very tight niche
      • 24. You’re seen everywhere – in all the right places, right times, right people.
      • 25. One-click visiblity (Mari’s Ninja Tricks!)
      @marismith
      23
    • 26. Monetizing Social Media
      “Your ultimate goal with social media efforts is profitability. If you remain invisible to your customers, you will not bring in revenue.”~Vanessa Fox “cyberspace visionary”
      @marismith
      24
    • 27. Step #7: Grow Your Tribe
      @marismith
      25
    • 28. Step #8: Apply the 80:20 Rule
      @marismith
      26
    • 29. Step #9: Drive traffic to your funnel
      @marismith
      27
    • 30. Step #10: Track, measure & monitor
      @marismith
      28
    • 31. The Sky is the Limit!
      Social Media is your ticket to SUCCESS!
      @marismith
      29
    • 32. Connect with Mari:
      marismith.com
      facebook.com/marismith
      twitter.com/marismith
      youtube.com/facebookmari
      quickstartsocialmedia.com
      bit.ly/facebook-mktg
      @facebookmktg
      @marismith
      30

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