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Five Facebook Strategies for Maximum Impact, Reach and ROI

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With Facebook's constant evolution, businesses around the globe have found it increasingly difficult to derive solid, measurable results from their marketing efforts on the #1 social network. In this information-rich session, Mari Smith – premier Facebook marketing expert and co-author of the book Facebook Marketing: An Hour A Day – reveals five proven strategies that will help to immediately boost your results and impact your bottom line. You'll end up with plenty of actionable tips and inspiration to breathe new life into your Facebook marketing approach. The result: increased customer engagement, more loyal fans, and much improved measurable growth.
Key takeaways:
* The two best ways to create viral buzz while generating quality leads (includes best practices)
* A powerful fix to overcome the #1 fear that prevents brands and businesses from optimizing Facebook (when you apply this approach, sales will increase)
*Three simple tweaks to make to your daily fan page posts that instantly increases your reach and results (get a leg up on your competition with these ideas)

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  • Mari is among the best social media brains and I have learnt a lot from her.. since you cant download her presentation here is an alternative. hope it helps http://www.slideshare.net/qdesigns/social-media-strategies-for-business-slideshow
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  • I would love to be able to save this to view when I'm not connected online BUT like your most recent file, '10 Steps To Get More Fans, Leads & Profits - FREE Webinar with Mari Smith', whenever I click 'save' it initiates an email that is supposed to contain a download link. I now have almost 20 of these messages and in all of them, the link just reopens the presentation page. So it's an endless LOOP and very frustrating. I'm sure you're not aware of this Mari because I know you only to be a consummate professional. LinkedIn and SlideShare, though..... that's another story. Please advise if you're able via this comment board. Thank you for so generously sharing your content!!!
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  • Loss leaders - http://www.simplyzesty.com/facebook/hotel-makes-over-1-million-using-facebook-offers-in-24-hours/ Gather LEADS + SALES Can also be great for online traffic too
  • Negative comments? People whitewash, won’t have FB presence at all…
  • Cite Mr Youth study from SimplyZesty - http://www.simplyzesty.com/social-media/brands-are-ignoring-more-than-half-of-consumer-social-media-posts/ Study shows 30 min response time, but ideally 10 mins (cite source: see my fan page for this post)
  • What does it mean? Open to fans (wall on for fan/visitor posts) / Respond to >65% of questions on your fan page / Respond in a timely manner
  • Add like-gate, use as lead-generator… Force to like page, then force to opt in to enter contest
  • Win a trip to SD – over 1,000 leads Great Facebook cover image contest: 1,700 leads PLUS: Facebook fan page checklist: 3,000+ leads
  • Host “Ask the expert” sessions (“expert Friday”); live Q&A (about a new product). Video = next best thing to live in-person meeting. Google Hangout – the Michael Dell!!! KEY = must have strong CTA, drive to an offer… time-sensitive & limiter (order in next 24 hours only for first 500)
  • Set times where experts available to respond within minutes. Make a post & have fans make their comment underneath. Be sure to @tag commenter (they’ll get a notification – most will be on their mobile device & may have push notifications on! They’ll come back to the FB app & click through)
  • Gina hosted a 24 hour Q&A session on Facebook – via wall comments/posts and phone. Generated $28k in 24hours.
  • Transcript of "Five Facebook Strategies for Maximum Impact, Reach and ROI"

    1. 1. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismithMARI SMITHSocial Media Thought LeaderFiveFiveFacebookFacebookStrategiesStrategiesfor MaximumMaximum Impact,Reach & ROI
    2. 2. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith#iStrategy@marismith@marismith
    3. 3. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismithBiggestBiggestheadache?headache?visibilityvisibility
    4. 4. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismithNewNew News FeedNews Feed
    5. 5. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismithPayPay to playto play
    6. 6. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismithPromotedPromoted postpost
    7. 7. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismithSolutionSolution??
    8. 8. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismithDriveDrive onlineonline traffictraffic11.
    9. 9. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismithExampleExample: Wholefoods: Wholefoods
    10. 10. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismithExampleExample: The Girlfriend: The GirlfriendLifeLife
    11. 11. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismithExampleExample:: Carol’sCarol’sDaughterDaughter
    12. 12. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismithContentContent is King!is King!HighlyHighly shareableshareable
    13. 13. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismithRepurposeRepurpose contentcontent
    14. 14. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismithDrive foot traffic22.
    15. 15. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismithCreateirresistible offers
    16. 16. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
    17. 17. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismithInclude clear CTAs
    18. 18. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismithTwo types of CTAs1) Social CTAs1) Social CTAs = calls to action to increase engagement ON Facebook= calls to action to increase engagement ON FacebookView full infographic at:View full infographic at: http://bit.ly/social_cta
    19. 19. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismithTwo types of CTAs(2) Sales CTAs(2) Sales CTAs = drive fans off Facebook, increase opt-ins, clickthroughs, sales.= drive fans off Facebook, increase opt-ins, clickthroughs, sales.Click here / Sign up today / Get your ticket / Join us at … / RSVP hereClick here / Sign up today / Get your ticket / Join us at … / RSVP here
    20. 20. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismithHumanizeHumanize your brand!your brand!BuildBuild communitycommunity33.
    21. 21. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismithEngagementEngagement isisQueen!Queen!……and she rulesand she rulesthe house!the house!ContentContent is King.is King.
    22. 22. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismithBiggestBiggest fear?fear?
    23. 23. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismithMUSTMUST respondrespond
    24. 24. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismithSociallySocially devoteddevotedNew standard ofNew standard ofcustomer carecustomer carein social mediain social media
    25. 25. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismithCreateCreate superfans!superfans!
    26. 26. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismithGenerateGenerate leadsleads44.
    27. 27. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismithContestsContestssweepstakes, drawingssweepstakes, drawings
    28. 28. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismithExamplesExamples
    29. 29. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismithBoostBoost salessales55.
    30. 30. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismithLive video,Live video, chatchat•LinqtoLinqto•LivestreamLivestream•Google HangoutGoogle Hangout
    31. 31. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismithHost “Host “officeoffice hourshours””
    32. 32. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismithExample:Example:Gina Alexander Photo HandbagGina Alexander Photo Handbag
    33. 33. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith$28,000$28,000in 24 hours!in 24 hours!
    34. 34. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith“Facebook is the nextgeneration Internet”
    35. 35. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismithTakeawaysTakeaways• Content is KING, engagement is QUEENContent is KING, engagement is QUEEN• Create SHAREABLE contentCreate SHAREABLE content• Experiment with PROMOTED POSTSExperiment with PROMOTED POSTS• Test OFFERSTest OFFERS• Build COMMUNITYBuild COMMUNITY• Run CONTESTS, sweepstakes, drawingsRun CONTESTS, sweepstakes, drawings• Host LIVE online eventsHost LIVE online events• Ask for the SALEAsk for the SALE• Have FUN!Have FUN!
    36. 36. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismithGotGot questions?questions?Connect with Mari on these sites:Connect with Mari on these sites:FacebookFacebook: www.facebook.com/marismithTwitterTwitter: @marismithGoogleGoogle+: www.google.com/+marismithLinkedInLinkedIn: www.linkedin.com/marismithMari’sMari’s websitewebsite: www.marismith.com
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