Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
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Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09

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My slides from my presentation at Blog World 2009. I ended up flying through a lot of the content so I could mostly be with the audience and do Q&A. ...

My slides from my presentation at Blog World 2009. I ended up flying through a lot of the content so I could mostly be with the audience and do Q&A.

If you have any questions about the content in the slides here, feel free to tweet/DM me on Twitter http://twitter.com/marismith and/or write on my Facebook fan page wall. http://facebook.com/marismith

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Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09 Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09 Presentation Transcript

  • Presents
    Facebook & Twitter Fortunes
    with
    Mari Smith
    Social Media Speaker, Trainer & ConsultantPresident, International Social Media Association
    ©2009 Mari Smith - MariSmith.com
    1
  • Bubbly Scottish-Canadian!
    Two tracks Relationship + Internet
    … Social Media!
    ©2009 Mari Smith - MariSmith.com
    2
    A Wee Bit About Mari
    • “The Pied Piper of Facebook”
    • Overnight success… 10 years in the making!
  • ©2009 Mari Smith - MariSmith.com
    3
    Most Influential Marketer
  • ©2009 Mari Smith - MariSmith.com
    4
    4 Ways Social Media Is Changing Business
    @Mashable
    1) From “Trying to Sell” to “Making Connections”
  • ©2009 Mari Smith - MariSmith.com
    5
    4 Ways Social Media Is Changing Business
    2) From “Large Campaigns” to “Small Acts”
    @GleneaglesHotel
  • ©2009 Mari Smith - MariSmith.com
    6
    4 Ways Social Media Is Changing Business
    3) From “Controlling Our Image” to “Being Ourselves”
  • ©2009 Mari Smith - MariSmith.com
    7
    4 Ways Social Media Is Changing Business
  • Social Media = “butterfly effect”
    ©2009 Mari Smith - MariSmith.com
    8
  • ©2009 Mari Smith - MariSmith.com
    9
    4 Ways Social Media Is Changing Business
    4) From “Hard to Reach” to “Available Everywhere”
  • ©2009 Mari Smith - MariSmith.com
    10
    300+ million active members.
  • ©2009 Mari Smith - MariSmith.com
    11
    2nd most trafficked website in the world
  • ©2009 Mari Smith - MariSmith.com
    12
    Largest photo-sharing platform. 2bn/mo
  • ©2009 Mari Smith - MariSmith.com
    13
    >70% of Facebook users = outside the United States
  • ©2009 Mari Smith - MariSmith.com
    14
    Fastest growing demographic = age 35+
  • ©2009 Mari Smith - MariSmith.com
    15
    More degrees, more mature, more money!!
  • ©2009 Mari Smith - MariSmith.com
    16
    Rigorous Terms of Use!
  • ©2009 Mari Smith - MariSmith.com
    17
    >65 million on Facebook mobile
  • ©2009 Mari Smith - MariSmith.com
    18
    50% MORE active!!
  • ©2009 Mari Smith - MariSmith.com
    19
    Text “fan marismith” to
    32665 [FBOOK]
  • Why Social Media?
    Meets the human need to be heard, validated, acknowledged.
    ©2009 Mari Smith - MariSmith.com
    20
  • ©2009 Mari Smith - MariSmith.com
    21
    Facebook’s Mission
    “To help the world connect &
    communicate more effectively.”
  • ©2009 Mari Smith - MariSmith.com
    22
    Main barrier to social media adoption:
    Inability to measure ROI [ Source: MarketingSherpa]
  • ©2009 Mari Smith - MariSmith.com
    23
    #1 reason people fail with Social Media
    Lack of a viable (proven) strategy
  • Your Social Media Vision
    ©2009 Mari Smith - MariSmith.com
    24
  • Social Media Strategy
    Mari’s Four-Part Formula
    Quality NETWORK +
    Quality CONTENT +
    CONSISTENCY+
    Genuine, AUTHENTIC, PASSIONATE CARING =
    Profitable RELATIONSHIPS
    ©2009 Mari Smith - MariSmith.com
    25
  • Your Customer’s Value
    • How much is a customer worth?
    • How much does the average customer spend per transaction?
    • Is a customer more likely to purchase a product after some sort of social media interaction?
    • How much is it worth to convert an unhappy customer to a happy customer?
    • On average how many people does a happy customer tell about a product or service?
    • How much can an unhappy customer hurt you?
    [Source: Jacob Morgan, MarketingProfs]
    ©2009 Mari Smith - MariSmith.com
    26
  • What you CAN measure:
    Activity (web analytics of blog or site)
    Tone (sentiment) [PeopleBrowsr.com]
    Velocity (spread over time, URLs, trackbacks)
    Attention (duration on site)
    Participation (comments, trackbacks)
    Many qualitative attributes (comments, what did they say, what did they mean)
    [Source: Shel Israel]
    ©2009 Mari Smith - MariSmith.com
    27
  • Facebook’s Primary Features
    Personal Profile
    ©2009 Mari Smith - MariSmith.com
    28
  • Faceook’s Primary Features
    Fan Page
    ©2009 Mari Smith - MariSmith.com
    29
  • Facebook’s Primary Features
    Groups
    ©2009 Mari Smith - MariSmith.com
    30
  • Facebook’s Primary Features
    Events
    ©2009 Mari Smith - MariSmith.com
    31
  • Facebook’s Primary Features
    Photos
    Videos
    Apps
    News Feed
    Wall
    ©2009 Mari Smith - MariSmith.com
    32
  • Strategic Planning
    • Who is your target market?
    • What problems are they having?
    • Where are they most active?
    • How do you reach them?
    • How can you authentically engage with them?
    • What is your overall objective?
    • How will you measure your results?
    ©2009 Mari Smith - MariSmith.com
    33
  • Your Facebook Fan Page
    ©2009 Mari Smith - MariSmith.com
    34
  • ©2009 Mari Smith - MariSmith.com
    35
  • Facebook Fan Page Checklist
    • POST MethodSource: Forrester Research/Groundswell.
    • What target market would you most like to attract to your Facebook Fan Page? [PEOPLE]:
    • What is the primary OBJECTIVE of your Facebook Fan Page?
    • What STRATEGIES do you plan to implement?
    • What TECHNOLOGIES will you use?
     
     
     
    ©2009 Mari Smith - MariSmith.com
    36
  • http://www.facebook.com/pages/create.php
    ©2009 Mari Smith - MariSmith.com
    37
  • http://www.facebook.com/pages/create.php
    ©2009 Mari Smith - MariSmith.com
    38
  • http://www.facebook.com/pages/create.php
    ©2009 Mari Smith - MariSmith.com
    39
  • Facebook Fan Page Checklist
    • Title – person's name vs. company name:
    • Tag line? (additional keyword rich text):
    • Category: Popular = Brand, Product, or Organization > Professional Service.
    • Image: Ideal size = 200px by 600px
    • Company Details
    • “Mini bio”
    ©2009 Mari Smith - MariSmith.com
    40
  • Adding custom content
    • Static FBML app:
    • Which will be non-fan landing page? Examples: Welcome, About us, Be our Fan, Contest, Free Tips, Free Download, Free Stuff, Our Blog, etc.
    • Check character length, shorter is better.
    • To select the non-fan landing page, click Settings > select the tab you want from the drop-down menu next to Default Landing Tab for Everyone Else.
    ©2009 Mari Smith - MariSmith.com
    41
  • Sample Content
    ©2009 Mari Smith - MariSmith.com
    42
  • Sample Content
    ©2009 Mari Smith - MariSmith.com
    43
  • Sample Content
    ©2009 Mari Smith - MariSmith.com
    44
  • Browse Pages
    • http://www.facebook.com/pages/?browse
    • http://www.facebook.com/dellsocialmedia
    • http://www.facebook.com/barackobama
    • http://www.facebook.com/PizzaHut
    • http://www.facebook.com/cocacola
    • http://www.facebook.com/zappos
    • http://www.facebook.com/SF
    • http://www.facebook.com/wholefoods
    • http://www.facebook.com/Starbucks
    ©2009 Mari Smith - MariSmith.com
    45
  • ©2009 Mari Smith - MariSmith.com
    46
  • ©2009 Mari Smith - MariSmith.com
    47
  • ©2009 Mari Smith - MariSmith.com
    48
  • ©2009 Mari Smith - MariSmith.com
    49
  • ©2009 Mari Smith - MariSmith.com
    50
  • ©2009 Mari Smith - MariSmith.com
    51
  • ©2009 Mari Smith - MariSmith.com
    52
  • ©2009 Mari Smith - MariSmith.com
    53
  • ©2009 Mari Smith - MariSmith.com
    54
  • Where should you start?
    #1. Facebook (Profile + Fan Page)
    #2. Twitter
    #3. LinkedIn
    Blog
    YouTube
    Podcasting, Articles, Teleseminars, Webinars, Press Releases, Radio, Live Events, Tweetups, Widgets, Public Speaking, TV, JV’s, Ads
    ***RADICAL STRATEGIC VISIBILITY***
    ©2009 Mari Smith - MariSmith.com
    55
  • ©2009 Mari Smith - MariSmith.com
    56
    Success Stories
  • ©2009 Mari Smith - MariSmith.com
    57
    Connect With Mari
    • www.marismith.com
    • www.whyfacebook.com
    • www.facebook.com/marismith
    • www.twitter.com/marismith [@marismith]
    • www.linkedin.com/in/marismith
    International Social Media Association
    • www.imaconnects.org