Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
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Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09

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My slides from my presentation at Blog World 2009. I ended up flying through a lot of the content so I could mostly be with the audience and do Q&A. ...

My slides from my presentation at Blog World 2009. I ended up flying through a lot of the content so I could mostly be with the audience and do Q&A.

If you have any questions about the content in the slides here, feel free to tweet/DM me on Twitter http://twitter.com/marismith and/or write on my Facebook fan page wall. http://facebook.com/marismith

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    Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09 Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09 Presentation Transcript

    • Presents
      Facebook & Twitter Fortunes
      with
      Mari Smith
      Social Media Speaker, Trainer & ConsultantPresident, International Social Media Association
      ©2009 Mari Smith - MariSmith.com
      1
    • Bubbly Scottish-Canadian!
      Two tracks Relationship + Internet
      … Social Media!
      ©2009 Mari Smith - MariSmith.com
      2
      A Wee Bit About Mari
      • “The Pied Piper of Facebook”
      • Overnight success… 10 years in the making!
    • ©2009 Mari Smith - MariSmith.com
      3
      Most Influential Marketer
    • ©2009 Mari Smith - MariSmith.com
      4
      4 Ways Social Media Is Changing Business
      @Mashable
      1) From “Trying to Sell” to “Making Connections”
    • ©2009 Mari Smith - MariSmith.com
      5
      4 Ways Social Media Is Changing Business
      2) From “Large Campaigns” to “Small Acts”
      @GleneaglesHotel
    • ©2009 Mari Smith - MariSmith.com
      6
      4 Ways Social Media Is Changing Business
      3) From “Controlling Our Image” to “Being Ourselves”
    • ©2009 Mari Smith - MariSmith.com
      7
      4 Ways Social Media Is Changing Business
    • Social Media = “butterfly effect”
      ©2009 Mari Smith - MariSmith.com
      8
    • ©2009 Mari Smith - MariSmith.com
      9
      4 Ways Social Media Is Changing Business
      4) From “Hard to Reach” to “Available Everywhere”
    • ©2009 Mari Smith - MariSmith.com
      10
      300+ million active members.
    • ©2009 Mari Smith - MariSmith.com
      11
      2nd most trafficked website in the world
    • ©2009 Mari Smith - MariSmith.com
      12
      Largest photo-sharing platform. 2bn/mo
    • ©2009 Mari Smith - MariSmith.com
      13
      >70% of Facebook users = outside the United States
    • ©2009 Mari Smith - MariSmith.com
      14
      Fastest growing demographic = age 35+
    • ©2009 Mari Smith - MariSmith.com
      15
      More degrees, more mature, more money!!
    • ©2009 Mari Smith - MariSmith.com
      16
      Rigorous Terms of Use!
    • ©2009 Mari Smith - MariSmith.com
      17
      >65 million on Facebook mobile
    • ©2009 Mari Smith - MariSmith.com
      18
      50% MORE active!!
    • ©2009 Mari Smith - MariSmith.com
      19
      Text “fan marismith” to
      32665 [FBOOK]
    • Why Social Media?
      Meets the human need to be heard, validated, acknowledged.
      ©2009 Mari Smith - MariSmith.com
      20
    • ©2009 Mari Smith - MariSmith.com
      21
      Facebook’s Mission
      “To help the world connect &
      communicate more effectively.”
    • ©2009 Mari Smith - MariSmith.com
      22
      Main barrier to social media adoption:
      Inability to measure ROI [ Source: MarketingSherpa]
    • ©2009 Mari Smith - MariSmith.com
      23
      #1 reason people fail with Social Media
      Lack of a viable (proven) strategy
    • Your Social Media Vision
      ©2009 Mari Smith - MariSmith.com
      24
    • Social Media Strategy
      Mari’s Four-Part Formula
      Quality NETWORK +
      Quality CONTENT +
      CONSISTENCY+
      Genuine, AUTHENTIC, PASSIONATE CARING =
      Profitable RELATIONSHIPS
      ©2009 Mari Smith - MariSmith.com
      25
    • Your Customer’s Value
      • How much is a customer worth?
      • How much does the average customer spend per transaction?
      • Is a customer more likely to purchase a product after some sort of social media interaction?
      • How much is it worth to convert an unhappy customer to a happy customer?
      • On average how many people does a happy customer tell about a product or service?
      • How much can an unhappy customer hurt you?
      [Source: Jacob Morgan, MarketingProfs]
      ©2009 Mari Smith - MariSmith.com
      26
    • What you CAN measure:
      Activity (web analytics of blog or site)
      Tone (sentiment) [PeopleBrowsr.com]
      Velocity (spread over time, URLs, trackbacks)
      Attention (duration on site)
      Participation (comments, trackbacks)
      Many qualitative attributes (comments, what did they say, what did they mean)
      [Source: Shel Israel]
      ©2009 Mari Smith - MariSmith.com
      27
    • Facebook’s Primary Features
      Personal Profile
      ©2009 Mari Smith - MariSmith.com
      28
    • Faceook’s Primary Features
      Fan Page
      ©2009 Mari Smith - MariSmith.com
      29
    • Facebook’s Primary Features
      Groups
      ©2009 Mari Smith - MariSmith.com
      30
    • Facebook’s Primary Features
      Events
      ©2009 Mari Smith - MariSmith.com
      31
    • Facebook’s Primary Features
      Photos
      Videos
      Apps
      News Feed
      Wall
      ©2009 Mari Smith - MariSmith.com
      32
    • Strategic Planning
      • Who is your target market?
      • What problems are they having?
      • Where are they most active?
      • How do you reach them?
      • How can you authentically engage with them?
      • What is your overall objective?
      • How will you measure your results?
      ©2009 Mari Smith - MariSmith.com
      33
    • Your Facebook Fan Page
      ©2009 Mari Smith - MariSmith.com
      34
    • ©2009 Mari Smith - MariSmith.com
      35
    • Facebook Fan Page Checklist
      • POST MethodSource: Forrester Research/Groundswell.
      • What target market would you most like to attract to your Facebook Fan Page? [PEOPLE]:
      • What is the primary OBJECTIVE of your Facebook Fan Page?
      • What STRATEGIES do you plan to implement?
      • What TECHNOLOGIES will you use?
       
       
       
      ©2009 Mari Smith - MariSmith.com
      36
    • http://www.facebook.com/pages/create.php
      ©2009 Mari Smith - MariSmith.com
      37
    • http://www.facebook.com/pages/create.php
      ©2009 Mari Smith - MariSmith.com
      38
    • http://www.facebook.com/pages/create.php
      ©2009 Mari Smith - MariSmith.com
      39
    • Facebook Fan Page Checklist
      • Title – person's name vs. company name:
      • Tag line? (additional keyword rich text):
      • Category: Popular = Brand, Product, or Organization > Professional Service.
      • Image: Ideal size = 200px by 600px
      • Company Details
      • “Mini bio”
      ©2009 Mari Smith - MariSmith.com
      40
    • Adding custom content
      • Static FBML app:
      • Which will be non-fan landing page? Examples: Welcome, About us, Be our Fan, Contest, Free Tips, Free Download, Free Stuff, Our Blog, etc.
      • Check character length, shorter is better.
      • To select the non-fan landing page, click Settings > select the tab you want from the drop-down menu next to Default Landing Tab for Everyone Else.
      ©2009 Mari Smith - MariSmith.com
      41
    • Sample Content
      ©2009 Mari Smith - MariSmith.com
      42
    • Sample Content
      ©2009 Mari Smith - MariSmith.com
      43
    • Sample Content
      ©2009 Mari Smith - MariSmith.com
      44
    • Browse Pages
      • http://www.facebook.com/pages/?browse
      • http://www.facebook.com/dellsocialmedia
      • http://www.facebook.com/barackobama
      • http://www.facebook.com/PizzaHut
      • http://www.facebook.com/cocacola
      • http://www.facebook.com/zappos
      • http://www.facebook.com/SF
      • http://www.facebook.com/wholefoods
      • http://www.facebook.com/Starbucks
      ©2009 Mari Smith - MariSmith.com
      45
    • ©2009 Mari Smith - MariSmith.com
      46
    • ©2009 Mari Smith - MariSmith.com
      47
    • ©2009 Mari Smith - MariSmith.com
      48
    • ©2009 Mari Smith - MariSmith.com
      49
    • ©2009 Mari Smith - MariSmith.com
      50
    • ©2009 Mari Smith - MariSmith.com
      51
    • ©2009 Mari Smith - MariSmith.com
      52
    • ©2009 Mari Smith - MariSmith.com
      53
    • ©2009 Mari Smith - MariSmith.com
      54
    • Where should you start?
      #1. Facebook (Profile + Fan Page)
      #2. Twitter
      #3. LinkedIn
      Blog
      YouTube
      Podcasting, Articles, Teleseminars, Webinars, Press Releases, Radio, Live Events, Tweetups, Widgets, Public Speaking, TV, JV’s, Ads
      ***RADICAL STRATEGIC VISIBILITY***
      ©2009 Mari Smith - MariSmith.com
      55
    • ©2009 Mari Smith - MariSmith.com
      56
      Success Stories
    • ©2009 Mari Smith - MariSmith.com
      57
      Connect With Mari
      • www.marismith.com
      • www.whyfacebook.com
      • www.facebook.com/marismith
      • www.twitter.com/marismith [@marismith]
      • www.linkedin.com/in/marismith
      International Social Media Association
      • www.imaconnects.org