Your SlideShare is downloading. ×
0
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09

4,044

Published on

My slides from my presentation at Blog World 2009. I ended up flying through a lot of the content so I could mostly be with the audience and do Q&A. …

My slides from my presentation at Blog World 2009. I ended up flying through a lot of the content so I could mostly be with the audience and do Q&A.

If you have any questions about the content in the slides here, feel free to tweet/DM me on Twitter http://twitter.com/marismith and/or write on my Facebook fan page wall. http://facebook.com/marismith

2 Comments
16 Likes
Statistics
Notes
No Downloads
Views
Total Views
4,044
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
189
Comments
2
Likes
16
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Presents<br />Facebook & Twitter Fortunes<br />with<br />Mari Smith<br />Social Media Speaker, Trainer & ConsultantPresident, International Social Media Association<br />©2009 Mari Smith - MariSmith.com<br />1<br />
  • 2. Bubbly Scottish-Canadian!<br />Two tracks Relationship + Internet<br />… Social Media!<br />©2009 Mari Smith - MariSmith.com<br />2<br />A Wee Bit About Mari<br /><ul><li>“The Pied Piper of Facebook”
  • 3. Overnight success… 10 years in the making!</li></li></ul><li>©2009 Mari Smith - MariSmith.com<br />3<br />Most Influential Marketer<br />
  • 4. ©2009 Mari Smith - MariSmith.com<br />4<br />4 Ways Social Media Is Changing Business<br />@Mashable<br />1) From “Trying to Sell” to “Making Connections”<br />
  • 5. ©2009 Mari Smith - MariSmith.com<br />5<br />4 Ways Social Media Is Changing Business<br />2) From “Large Campaigns” to “Small Acts”<br />@GleneaglesHotel<br />
  • 6. ©2009 Mari Smith - MariSmith.com<br />6<br />4 Ways Social Media Is Changing Business<br />3) From “Controlling Our Image” to “Being Ourselves”<br />
  • 7. ©2009 Mari Smith - MariSmith.com<br />7<br />4 Ways Social Media Is Changing Business<br />
  • 8. Social Media = “butterfly effect”<br />©2009 Mari Smith - MariSmith.com<br />8<br />
  • 9. ©2009 Mari Smith - MariSmith.com<br />9<br />4 Ways Social Media Is Changing Business<br />4) From “Hard to Reach” to “Available Everywhere”<br />
  • 10. ©2009 Mari Smith - MariSmith.com<br />10<br />300+ million active members.<br />
  • 11. ©2009 Mari Smith - MariSmith.com<br />11<br />2nd most trafficked website in the world<br />
  • 12. ©2009 Mari Smith - MariSmith.com<br />12<br />Largest photo-sharing platform. 2bn/mo<br />
  • 13. ©2009 Mari Smith - MariSmith.com<br />13<br />&gt;70% of Facebook users = outside the United States <br />
  • 14. ©2009 Mari Smith - MariSmith.com<br />14<br />Fastest growing demographic = age 35+<br />
  • 15. ©2009 Mari Smith - MariSmith.com<br />15<br />More degrees, more mature, more money!!<br />
  • 16. ©2009 Mari Smith - MariSmith.com<br />16<br />Rigorous Terms of Use!<br />
  • 17. ©2009 Mari Smith - MariSmith.com<br />17<br />&gt;65 million on Facebook mobile<br />
  • 18. ©2009 Mari Smith - MariSmith.com<br />18<br />50% MORE active!!<br />
  • 19. ©2009 Mari Smith - MariSmith.com<br />19<br />Text “fan marismith” to<br />32665 [FBOOK]<br />
  • 20. Why Social Media?<br />Meets the human need to be heard, validated, acknowledged.<br />©2009 Mari Smith - MariSmith.com<br />20<br />
  • 21. ©2009 Mari Smith - MariSmith.com<br />21<br />Facebook’s Mission<br />“To help the world connect &<br />communicate more effectively.”<br />
  • 22. ©2009 Mari Smith - MariSmith.com<br />22<br />Main barrier to social media adoption:<br />Inability to measure ROI [ Source: MarketingSherpa]<br />
  • 23. ©2009 Mari Smith - MariSmith.com<br />23<br />#1 reason people fail with Social Media<br />Lack of a viable (proven) strategy<br />
  • 24. Your Social Media Vision<br />©2009 Mari Smith - MariSmith.com<br />24<br />
  • 25. Social Media Strategy<br />Mari’s Four-Part Formula<br />Quality NETWORK +<br />Quality CONTENT +<br />CONSISTENCY+<br />Genuine, AUTHENTIC, PASSIONATE CARING =<br />Profitable RELATIONSHIPS<br />©2009 Mari Smith - MariSmith.com<br />25<br />
  • 26. Your Customer’s Value<br /><ul><li>How much is a customer worth?
  • 27. How much does the average customer spend per transaction?
  • 28. Is a customer more likely to purchase a product after some sort of social media interaction?
  • 29. How much is it worth to convert an unhappy customer to a happy customer?
  • 30. On average how many people does a happy customer tell about a product or service?
  • 31. How much can an unhappy customer hurt you? </li></ul>[Source: Jacob Morgan, MarketingProfs]<br />©2009 Mari Smith - MariSmith.com<br />26<br />
  • 32. What you CAN measure:<br />Activity (web analytics of blog or site)<br />Tone (sentiment) [PeopleBrowsr.com]<br />Velocity (spread over time, URLs, trackbacks)<br />Attention (duration on site)<br />Participation (comments, trackbacks)<br />Many qualitative attributes (comments, what did they say, what did they mean)<br />[Source: Shel Israel]<br />©2009 Mari Smith - MariSmith.com<br />27<br />
  • 33. Facebook’s Primary Features<br />Personal Profile<br />©2009 Mari Smith - MariSmith.com<br />28<br />
  • 34. Faceook’s Primary Features<br />Fan Page<br />©2009 Mari Smith - MariSmith.com<br />29<br />
  • 35. Facebook’s Primary Features<br />Groups<br />©2009 Mari Smith - MariSmith.com<br />30<br />
  • 36. Facebook’s Primary Features<br />Events<br />©2009 Mari Smith - MariSmith.com<br />31<br />
  • 37. Facebook’s Primary Features<br />Photos<br />Videos<br />Apps<br />News Feed<br />Wall<br />©2009 Mari Smith - MariSmith.com<br />32<br />
  • 38. Strategic Planning<br /><ul><li>Who is your target market?
  • 39. What problems are they having?
  • 40. Where are they most active?
  • 41. How do you reach them?
  • 42. How can you authentically engage with them?
  • 43. What is your overall objective?
  • 44. How will you measure your results?</li></ul>©2009 Mari Smith - MariSmith.com<br />33<br />
  • 45. Your Facebook Fan Page<br />©2009 Mari Smith - MariSmith.com<br />34<br />
  • 46. ©2009 Mari Smith - MariSmith.com<br />35<br />
  • 47. Facebook Fan Page Checklist<br /><ul><li>POST MethodSource: Forrester Research/Groundswell.
  • 48. What target market would you most like to attract to your Facebook Fan Page? [PEOPLE]:
  • 49. What is the primary OBJECTIVE of your Facebook Fan Page?
  • 50. What STRATEGIES do you plan to implement?
  • 51. What TECHNOLOGIES will you use?</li></ul> <br /> <br /> <br />©2009 Mari Smith - MariSmith.com<br />36<br />
  • 52. http://www.facebook.com/pages/create.php<br />©2009 Mari Smith - MariSmith.com<br />37<br />
  • 53. http://www.facebook.com/pages/create.php<br />©2009 Mari Smith - MariSmith.com<br />38<br />
  • 54. http://www.facebook.com/pages/create.php<br />©2009 Mari Smith - MariSmith.com<br />39<br />
  • 55. Facebook Fan Page Checklist<br /><ul><li>Title – person's name vs. company name:
  • 56. Tag line? (additional keyword rich text):
  • 57. Category: Popular = Brand, Product, or Organization > Professional Service.
  • 58. Image: Ideal size = 200px by 600px
  • 59. Company Details
  • 60. “Mini bio”</li></ul>©2009 Mari Smith - MariSmith.com<br />40<br />
  • 61. Adding custom content<br /><ul><li>Static FBML app:
  • 62. Which will be non-fan landing page? Examples: Welcome, About us, Be our Fan, Contest, Free Tips, Free Download, Free Stuff, Our Blog, etc.
  • 63. Check character length, shorter is better.
  • 64. To select the non-fan landing page, click Settings > select the tab you want from the drop-down menu next to Default Landing Tab for Everyone Else.</li></ul>©2009 Mari Smith - MariSmith.com<br />41<br />
  • 65. Sample Content<br />©2009 Mari Smith - MariSmith.com<br />42<br />
  • 66. Sample Content<br />©2009 Mari Smith - MariSmith.com<br />43<br />
  • 67. Sample Content<br />©2009 Mari Smith - MariSmith.com<br />44<br />
  • 68. Browse Pages<br /><ul><li>http://www.facebook.com/pages/?browse
  • 69. http://www.facebook.com/dellsocialmedia
  • 70. http://www.facebook.com/barackobama
  • 71. http://www.facebook.com/PizzaHut
  • 72. http://www.facebook.com/cocacola
  • 73. http://www.facebook.com/zappos
  • 74. http://www.facebook.com/SF
  • 75. http://www.facebook.com/wholefoods
  • 76. http://www.facebook.com/Starbucks</li></ul>©2009 Mari Smith - MariSmith.com<br />45<br />
  • 77. ©2009 Mari Smith - MariSmith.com<br />46<br />
  • 78. ©2009 Mari Smith - MariSmith.com<br />47<br />
  • 79. ©2009 Mari Smith - MariSmith.com<br />48<br />
  • 80. ©2009 Mari Smith - MariSmith.com<br />49<br />
  • 81. ©2009 Mari Smith - MariSmith.com<br />50<br />
  • 82. ©2009 Mari Smith - MariSmith.com<br />51<br />
  • 83. ©2009 Mari Smith - MariSmith.com<br />52<br />
  • 84. ©2009 Mari Smith - MariSmith.com<br />53<br />
  • 85. ©2009 Mari Smith - MariSmith.com<br />54<br />
  • 86. Where should you start?<br />#1. Facebook (Profile + Fan Page)<br />#2. Twitter<br />#3. LinkedIn<br />Blog<br />YouTube<br />Podcasting, Articles, Teleseminars, Webinars, Press Releases, Radio, Live Events, Tweetups, Widgets, Public Speaking, TV, JV’s, Ads<br />***RADICAL STRATEGIC VISIBILITY***<br />©2009 Mari Smith - MariSmith.com<br />55<br />
  • 87. ©2009 Mari Smith - MariSmith.com<br />56<br />Success Stories<br />
  • 88. ©2009 Mari Smith - MariSmith.com<br />57<br />Connect With Mari<br /><ul><li>www.marismith.com
  • 89. www.whyfacebook.com
  • 90. www.facebook.com/marismith
  • 91. www.twitter.com/marismith [@marismith]
  • 92. www.linkedin.com/in/marismith</li></ul>International Social Media Association<br /><ul><li>www.imaconnects.org</li>

×