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Presents<br />Facebook & Twitter Fortunes<br />with<br />Mari Smith<br />Social Media Speaker, Trainer & ConsultantPreside...
Bubbly Scottish-Canadian!<br />Two tracks Relationship + Internet<br />… Social Media!<br />©2009 Mari Smith - MariSmith.c...
Overnight success… 10 years in the making!</li></li></ul><li>©2009 Mari Smith - MariSmith.com<br />3<br />Most Influential...
©2009 Mari Smith - MariSmith.com<br />4<br />4 Ways Social Media Is Changing Business<br />@Mashable<br />1) From “Trying ...
©2009 Mari Smith - MariSmith.com<br />5<br />4 Ways Social Media Is Changing Business<br />2) From “Large Campaigns” to “S...
©2009 Mari Smith - MariSmith.com<br />6<br />4 Ways Social Media Is Changing Business<br />3) From “Controlling Our Image”...
©2009 Mari Smith - MariSmith.com<br />7<br />4 Ways Social Media Is Changing Business<br />
Social Media = “butterfly effect”<br />©2009 Mari Smith - MariSmith.com<br />8<br />
©2009 Mari Smith - MariSmith.com<br />9<br />4 Ways Social Media Is Changing Business<br />4) From “Hard to Reach” to “Ava...
©2009 Mari Smith - MariSmith.com<br />10<br />300+ million active members.<br />
©2009 Mari Smith - MariSmith.com<br />11<br />2nd most trafficked website in the world<br />
©2009 Mari Smith - MariSmith.com<br />12<br />Largest photo-sharing platform. 2bn/mo<br />
©2009 Mari Smith - MariSmith.com<br />13<br />&gt;70% of Facebook users = outside the United States  <br />
©2009 Mari Smith - MariSmith.com<br />14<br />Fastest growing demographic = age 35+<br />
©2009 Mari Smith - MariSmith.com<br />15<br />More degrees, more mature, more money!!<br />
©2009 Mari Smith - MariSmith.com<br />16<br />Rigorous Terms of Use!<br />
©2009 Mari Smith - MariSmith.com<br />17<br />&gt;65 million on Facebook mobile<br />
©2009 Mari Smith - MariSmith.com<br />18<br />50% MORE active!!<br />
©2009 Mari Smith - MariSmith.com<br />19<br />Text “fan marismith” to<br />32665 [FBOOK]<br />
Why Social Media?<br />Meets the human need to be heard, validated, acknowledged.<br />©2009 Mari Smith - MariSmith.com<br...
©2009 Mari Smith - MariSmith.com<br />21<br />Facebook’s Mission<br />“To help the world connect &<br />communicate more e...
©2009 Mari Smith - MariSmith.com<br />22<br />Main barrier to social media adoption:<br />Inability to measure ROI [ Sourc...
©2009 Mari Smith - MariSmith.com<br />23<br />#1 reason people fail with Social Media<br />Lack of a viable (proven) strat...
Your Social Media Vision<br />©2009 Mari Smith - MariSmith.com<br />24<br />
Social Media Strategy<br />Mari’s Four-Part Formula<br />Quality NETWORK +<br />Quality CONTENT +<br />CONSISTENCY+<br />G...
Your Customer’s Value<br /><ul><li>How much is a customer worth?
How much does the average customer spend per transaction?
Is a customer more likely to purchase a product after some sort of social media interaction?
How much is it worth to convert an unhappy customer to a happy customer?
On average how many people does a happy customer tell about a product or service?
How much can an unhappy customer hurt you? </li></ul>[Source: Jacob Morgan, MarketingProfs]<br />©2009 Mari Smith - MariSm...
What you CAN measure:<br />Activity (web analytics of blog or site)<br />Tone (sentiment) [PeopleBrowsr.com]<br />Velocity...
Facebook’s Primary Features<br />Personal Profile<br />©2009 Mari Smith - MariSmith.com<br />28<br />
Faceook’s Primary Features<br />Fan Page<br />©2009 Mari Smith - MariSmith.com<br />29<br />
Facebook’s Primary Features<br />Groups<br />©2009 Mari Smith - MariSmith.com<br />30<br />
Facebook’s Primary Features<br />Events<br />©2009 Mari Smith - MariSmith.com<br />31<br />
Facebook’s Primary Features<br />Photos<br />Videos<br />Apps<br />News Feed<br />Wall<br />©2009 Mari Smith - MariSmith.c...
Strategic Planning<br /><ul><li>Who is your target market?
What problems are they having?
Where are they most active?
How do you reach them?
How can you authentically engage with them?
What is your overall objective?
How will you measure your results?</li></ul>©2009 Mari Smith - MariSmith.com<br />33<br />
Your Facebook Fan Page<br />©2009 Mari Smith - MariSmith.com<br />34<br />
©2009 Mari Smith - MariSmith.com<br />35<br />
Facebook Fan Page Checklist<br /><ul><li>POST MethodSource: Forrester Research/Groundswell.
What target market would you most like to attract to your Facebook Fan Page? [PEOPLE]:
What is the primary OBJECTIVE of your Facebook Fan Page?
What STRATEGIES do you plan to implement?
What TECHNOLOGIES will you use?</li></ul> <br /> <br /> <br />©2009 Mari Smith - MariSmith.com<br />36<br />
http://www.facebook.com/pages/create.php<br />©2009 Mari Smith - MariSmith.com<br />37<br />
http://www.facebook.com/pages/create.php<br />©2009 Mari Smith - MariSmith.com<br />38<br />
http://www.facebook.com/pages/create.php<br />©2009 Mari Smith - MariSmith.com<br />39<br />
Facebook Fan Page Checklist<br /><ul><li>Title – person's name vs. company name:
Tag line? (additional keyword rich text):
Category: Popular = Brand, Product, or Organization >  Professional Service.
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Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09

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My slides from my presentation at Blog World 2009. I ended up flying through a lot of the content so I could mostly be with the audience and do Q&A.

If you have any questions about the content in the slides here, feel free to tweet/DM me on Twitter http://twitter.com/marismith and/or write on my Facebook fan page wall. http://facebook.com/marismith

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Transcript of "Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld09"

  1. 1. Presents<br />Facebook & Twitter Fortunes<br />with<br />Mari Smith<br />Social Media Speaker, Trainer & ConsultantPresident, International Social Media Association<br />©2009 Mari Smith - MariSmith.com<br />1<br />
  2. 2. Bubbly Scottish-Canadian!<br />Two tracks Relationship + Internet<br />… Social Media!<br />©2009 Mari Smith - MariSmith.com<br />2<br />A Wee Bit About Mari<br /><ul><li>“The Pied Piper of Facebook”
  3. 3. Overnight success… 10 years in the making!</li></li></ul><li>©2009 Mari Smith - MariSmith.com<br />3<br />Most Influential Marketer<br />
  4. 4. ©2009 Mari Smith - MariSmith.com<br />4<br />4 Ways Social Media Is Changing Business<br />@Mashable<br />1) From “Trying to Sell” to “Making Connections”<br />
  5. 5. ©2009 Mari Smith - MariSmith.com<br />5<br />4 Ways Social Media Is Changing Business<br />2) From “Large Campaigns” to “Small Acts”<br />@GleneaglesHotel<br />
  6. 6. ©2009 Mari Smith - MariSmith.com<br />6<br />4 Ways Social Media Is Changing Business<br />3) From “Controlling Our Image” to “Being Ourselves”<br />
  7. 7. ©2009 Mari Smith - MariSmith.com<br />7<br />4 Ways Social Media Is Changing Business<br />
  8. 8. Social Media = “butterfly effect”<br />©2009 Mari Smith - MariSmith.com<br />8<br />
  9. 9. ©2009 Mari Smith - MariSmith.com<br />9<br />4 Ways Social Media Is Changing Business<br />4) From “Hard to Reach” to “Available Everywhere”<br />
  10. 10. ©2009 Mari Smith - MariSmith.com<br />10<br />300+ million active members.<br />
  11. 11. ©2009 Mari Smith - MariSmith.com<br />11<br />2nd most trafficked website in the world<br />
  12. 12. ©2009 Mari Smith - MariSmith.com<br />12<br />Largest photo-sharing platform. 2bn/mo<br />
  13. 13. ©2009 Mari Smith - MariSmith.com<br />13<br />&gt;70% of Facebook users = outside the United States <br />
  14. 14. ©2009 Mari Smith - MariSmith.com<br />14<br />Fastest growing demographic = age 35+<br />
  15. 15. ©2009 Mari Smith - MariSmith.com<br />15<br />More degrees, more mature, more money!!<br />
  16. 16. ©2009 Mari Smith - MariSmith.com<br />16<br />Rigorous Terms of Use!<br />
  17. 17. ©2009 Mari Smith - MariSmith.com<br />17<br />&gt;65 million on Facebook mobile<br />
  18. 18. ©2009 Mari Smith - MariSmith.com<br />18<br />50% MORE active!!<br />
  19. 19. ©2009 Mari Smith - MariSmith.com<br />19<br />Text “fan marismith” to<br />32665 [FBOOK]<br />
  20. 20. Why Social Media?<br />Meets the human need to be heard, validated, acknowledged.<br />©2009 Mari Smith - MariSmith.com<br />20<br />
  21. 21. ©2009 Mari Smith - MariSmith.com<br />21<br />Facebook’s Mission<br />“To help the world connect &<br />communicate more effectively.”<br />
  22. 22. ©2009 Mari Smith - MariSmith.com<br />22<br />Main barrier to social media adoption:<br />Inability to measure ROI [ Source: MarketingSherpa]<br />
  23. 23. ©2009 Mari Smith - MariSmith.com<br />23<br />#1 reason people fail with Social Media<br />Lack of a viable (proven) strategy<br />
  24. 24. Your Social Media Vision<br />©2009 Mari Smith - MariSmith.com<br />24<br />
  25. 25. Social Media Strategy<br />Mari’s Four-Part Formula<br />Quality NETWORK +<br />Quality CONTENT +<br />CONSISTENCY+<br />Genuine, AUTHENTIC, PASSIONATE CARING =<br />Profitable RELATIONSHIPS<br />©2009 Mari Smith - MariSmith.com<br />25<br />
  26. 26. Your Customer’s Value<br /><ul><li>How much is a customer worth?
  27. 27. How much does the average customer spend per transaction?
  28. 28. Is a customer more likely to purchase a product after some sort of social media interaction?
  29. 29. How much is it worth to convert an unhappy customer to a happy customer?
  30. 30. On average how many people does a happy customer tell about a product or service?
  31. 31. How much can an unhappy customer hurt you? </li></ul>[Source: Jacob Morgan, MarketingProfs]<br />©2009 Mari Smith - MariSmith.com<br />26<br />
  32. 32. What you CAN measure:<br />Activity (web analytics of blog or site)<br />Tone (sentiment) [PeopleBrowsr.com]<br />Velocity (spread over time, URLs, trackbacks)<br />Attention (duration on site)<br />Participation (comments, trackbacks)<br />Many qualitative attributes (comments, what did they say, what did they mean)<br />[Source: Shel Israel]<br />©2009 Mari Smith - MariSmith.com<br />27<br />
  33. 33. Facebook’s Primary Features<br />Personal Profile<br />©2009 Mari Smith - MariSmith.com<br />28<br />
  34. 34. Faceook’s Primary Features<br />Fan Page<br />©2009 Mari Smith - MariSmith.com<br />29<br />
  35. 35. Facebook’s Primary Features<br />Groups<br />©2009 Mari Smith - MariSmith.com<br />30<br />
  36. 36. Facebook’s Primary Features<br />Events<br />©2009 Mari Smith - MariSmith.com<br />31<br />
  37. 37. Facebook’s Primary Features<br />Photos<br />Videos<br />Apps<br />News Feed<br />Wall<br />©2009 Mari Smith - MariSmith.com<br />32<br />
  38. 38. Strategic Planning<br /><ul><li>Who is your target market?
  39. 39. What problems are they having?
  40. 40. Where are they most active?
  41. 41. How do you reach them?
  42. 42. How can you authentically engage with them?
  43. 43. What is your overall objective?
  44. 44. How will you measure your results?</li></ul>©2009 Mari Smith - MariSmith.com<br />33<br />
  45. 45. Your Facebook Fan Page<br />©2009 Mari Smith - MariSmith.com<br />34<br />
  46. 46. ©2009 Mari Smith - MariSmith.com<br />35<br />
  47. 47. Facebook Fan Page Checklist<br /><ul><li>POST MethodSource: Forrester Research/Groundswell.
  48. 48. What target market would you most like to attract to your Facebook Fan Page? [PEOPLE]:
  49. 49. What is the primary OBJECTIVE of your Facebook Fan Page?
  50. 50. What STRATEGIES do you plan to implement?
  51. 51. What TECHNOLOGIES will you use?</li></ul> <br /> <br /> <br />©2009 Mari Smith - MariSmith.com<br />36<br />
  52. 52. http://www.facebook.com/pages/create.php<br />©2009 Mari Smith - MariSmith.com<br />37<br />
  53. 53. http://www.facebook.com/pages/create.php<br />©2009 Mari Smith - MariSmith.com<br />38<br />
  54. 54. http://www.facebook.com/pages/create.php<br />©2009 Mari Smith - MariSmith.com<br />39<br />
  55. 55. Facebook Fan Page Checklist<br /><ul><li>Title – person's name vs. company name:
  56. 56. Tag line? (additional keyword rich text):
  57. 57. Category: Popular = Brand, Product, or Organization > Professional Service.
  58. 58. Image: Ideal size = 200px by 600px
  59. 59. Company Details
  60. 60. “Mini bio”</li></ul>©2009 Mari Smith - MariSmith.com<br />40<br />
  61. 61. Adding custom content<br /><ul><li>Static FBML app:
  62. 62. Which will be non-fan landing page? Examples: Welcome, About us, Be our Fan, Contest, Free Tips, Free Download, Free Stuff, Our Blog, etc.
  63. 63. Check character length, shorter is better.
  64. 64. To select the non-fan landing page, click Settings > select the tab you want from the drop-down menu next to Default Landing Tab for Everyone Else.</li></ul>©2009 Mari Smith - MariSmith.com<br />41<br />
  65. 65. Sample Content<br />©2009 Mari Smith - MariSmith.com<br />42<br />
  66. 66. Sample Content<br />©2009 Mari Smith - MariSmith.com<br />43<br />
  67. 67. Sample Content<br />©2009 Mari Smith - MariSmith.com<br />44<br />
  68. 68. Browse Pages<br /><ul><li>http://www.facebook.com/pages/?browse
  69. 69. http://www.facebook.com/dellsocialmedia
  70. 70. http://www.facebook.com/barackobama
  71. 71. http://www.facebook.com/PizzaHut
  72. 72. http://www.facebook.com/cocacola
  73. 73. http://www.facebook.com/zappos
  74. 74. http://www.facebook.com/SF
  75. 75. http://www.facebook.com/wholefoods
  76. 76. http://www.facebook.com/Starbucks</li></ul>©2009 Mari Smith - MariSmith.com<br />45<br />
  77. 77. ©2009 Mari Smith - MariSmith.com<br />46<br />
  78. 78. ©2009 Mari Smith - MariSmith.com<br />47<br />
  79. 79. ©2009 Mari Smith - MariSmith.com<br />48<br />
  80. 80. ©2009 Mari Smith - MariSmith.com<br />49<br />
  81. 81. ©2009 Mari Smith - MariSmith.com<br />50<br />
  82. 82. ©2009 Mari Smith - MariSmith.com<br />51<br />
  83. 83. ©2009 Mari Smith - MariSmith.com<br />52<br />
  84. 84. ©2009 Mari Smith - MariSmith.com<br />53<br />
  85. 85. ©2009 Mari Smith - MariSmith.com<br />54<br />
  86. 86. Where should you start?<br />#1. Facebook (Profile + Fan Page)<br />#2. Twitter<br />#3. LinkedIn<br />Blog<br />YouTube<br />Podcasting, Articles, Teleseminars, Webinars, Press Releases, Radio, Live Events, Tweetups, Widgets, Public Speaking, TV, JV’s, Ads<br />***RADICAL STRATEGIC VISIBILITY***<br />©2009 Mari Smith - MariSmith.com<br />55<br />
  87. 87. ©2009 Mari Smith - MariSmith.com<br />56<br />Success Stories<br />
  88. 88. ©2009 Mari Smith - MariSmith.com<br />57<br />Connect With Mari<br /><ul><li>www.marismith.com
  89. 89. www.whyfacebook.com
  90. 90. www.facebook.com/marismith
  91. 91. www.twitter.com/marismith [@marismith]
  92. 92. www.linkedin.com/in/marismith</li></ul>International Social Media Association<br /><ul><li>www.imaconnects.org</li>
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