Facebook  Marketing Success A Proven 7-Step Formula for   Growing Your Business on the World’s #1 Social Network! Social M...
<ul><li>Source:  www.socialbakers.com   </li></ul>
<ul><li>Source:  www.socialbakers.com   </li></ul>
<ul><li>To help the world connect & communicate more effectively… </li></ul>
Why create a Facebook Fan Page?
Personal Profile vs. Fan Page?
 
<ul><li>Refer to this post for additional help on personal vs. business: </li></ul><ul><li>http://socialmediaexaminer.com/...
News Feed
Personal profile = Timeline
Fan page / Business page
 
 
<ul><li>Build your email list </li></ul><ul><li>Drive traffic to your blog </li></ul><ul><li>Sell more products/services <...
 
<ul><li>Custom tab converts visitors  to fans at 47% vs. wall at 23%. </li></ul>
<ul><li>#1 = increase conversions </li></ul><ul><li>Visitors immediately feel in the right place </li></ul><ul><li>Invitin...
<ul><li>www.facebook.com/enchantment   </li></ul>
<ul><li>See facebook.com/marismith  </li></ul><ul><ul><li>BIG APPS List! </li></ul></ul>
<ul><li>Five latest uploaded or tagged photos </li></ul><ul><li>Doesn’t include fan photos </li></ul><ul><li>Include CTAs ...
<ul><li>Yours + “OPC: Other People’s Content” </li></ul><ul><li>50/50 </li></ul>
<ul><li>What to post: </li></ul><ul><ul><li>Short, easily applied tips </li></ul></ul><ul><ul><li>Questions </li></ul></ul...
<ul><li>Blog subscriptions </li></ul><ul><ul><li>Technorati.com </li></ul></ul><ul><li>Ezine subscriptions </li></ul><ul><...
<ul><li>“ The more  similar  we are,  the more  invisible  we become.” </li></ul><ul><ul><li>David Tyreman </li></ul></ul>
<ul><li>As much as 90% of Facebook users do not return to the fan page once they click the Like button… </li></ul><ul><li>...
NFO: News Feed Optimization
<ul><li>Facebook Ads </li></ul><ul><li>“ Think outside Facebook!” </li></ul><ul><ul><li>Twitter, LinkedIn </li></ul></ul><...
<ul><li>www.facebook.com/brandpermissions   </li></ul>Print media & signage
<ul><li>www.facebook.com/charlotterusse   </li></ul>Storefront display
<ul><li>The most targeted traffic your money can buy </li></ul>Facebook ads
<ul><li>Four months of Facebook ads: </li></ul><ul><ul><li>3,300% increase in traffic </li></ul></ul><ul><ul><li>50% incre...
<ul><li>400% increase in fans over six months </li></ul><ul><li>Facebook Page now 1 of top 5 revenue generators </li></ul>...
 
<ul><li>Like button, Like box, Comments plugin </li></ul><ul><li>Wibiya toolbar  www.wibiya.com   </li></ul>LIKE at every ...
 
<ul><ul><li>Non-fans land on a unique tab </li></ul></ul><ul><ul><li>Wall tab shows Posts by page and fans </li></ul></ul>...
 
 
<ul><li>FIRST build tons of value, social equity </li></ul><ul><li>Space out your offers </li></ul><ul><li>Clear CTAs </li...
<ul><li>eCommerce apps: payvment, ecwid </li></ul>Fcommerce - Shopping on Facebook
 
 
<ul><li>Unsubscribes (Hides) </li></ul><ul><ul><li>Insights > Interactions > Daily Story Feedback = purple graph </li></ul...
 
<ul><li>Community manager(s) </li></ul><ul><li>Training </li></ul><ul><li>Resources </li></ul><ul><li>Fan page company pol...
 
Write on Mari’s Facebook wall: www.facebook.com/marismith Tweet Mari: @ marismith Subscribe to Mari’s blog:  www.marismith...
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Facebook Marketing Success - by Mari Smith (Presented at Hawaii Social Media Summit)

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Facebook Marketing Success: A Proven 7-Step Formula for Growing Your Business on the World’s #1 Social Network!

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  • Mari,
    It was so great to finally meet you in person, and in Hawaii! We thoroughly enjoyed your presentation at the Hawaii Social Media Summit and learned so much the next day at the #HiMari workshop. You're such a warm and delightful person, and look forward to everything you do. Hope you enjoyed Hawaii, please come back again soon!

    Gwen & Karen at Wahine Media
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  • Thanks Mari- As always...Keeping me happily employed each day! :) You rock... Teressa
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  • Hi Mari, thanks for sharing your slides - very informative and glad I saw your post about it on Twitter :) - Lace
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  • 800+ million active members 75% outside US 350 million access via mobile device Over 50% log on daily Average session time = 55 minutes!
  • Your customers spend most of their online time on Facebook. You get to tap into Facebook’s 660+MILLION member base! You can build a community of unlimited raving fans… and easily create customers for life!
  • It’s your choice: Use your profile for known friends/family. Tight privacy settings. Focus on Fan Page for business. OR Use your profile for professional networking + extended community + personal. Make use of Friend Lists to determine who sees what content. PLUS use Fan Page for business.
  • Facebook Marketing Success - by Mari Smith (Presented at Hawaii Social Media Summit)

    1. 1. Facebook Marketing Success A Proven 7-Step Formula for Growing Your Business on the World’s #1 Social Network! Social Media Speaker & Author MARI SMITH Author, Social Media Expert
    2. 2. <ul><li>Source: www.socialbakers.com </li></ul>
    3. 3. <ul><li>Source: www.socialbakers.com </li></ul>
    4. 4. <ul><li>To help the world connect & communicate more effectively… </li></ul>
    5. 5. Why create a Facebook Fan Page?
    6. 6. Personal Profile vs. Fan Page?
    7. 8. <ul><li>Refer to this post for additional help on personal vs. business: </li></ul><ul><li>http://socialmediaexaminer.com/facebook-101-business-guide/ </li></ul>Facebook 101 Guide
    8. 9. News Feed
    9. 10. Personal profile = Timeline
    10. 11. Fan page / Business page
    11. 14. <ul><li>Build your email list </li></ul><ul><li>Drive traffic to your blog </li></ul><ul><li>Sell more products/services </li></ul><ul><li>Increase event registrations </li></ul><ul><li>Get media attention/contacts </li></ul><ul><li>Connect with strategic alliance partners </li></ul><ul><li>Establish yourself as a leading authority </li></ul><ul><li>Improve customer service </li></ul>
    12. 16. <ul><li>Custom tab converts visitors to fans at 47% vs. wall at 23%. </li></ul>
    13. 17. <ul><li>#1 = increase conversions </li></ul><ul><li>Visitors immediately feel in the right place </li></ul><ul><li>Inviting, compelling </li></ul><ul><li>Provide an “experience” – not just a static page </li></ul><ul><li>Interactive </li></ul><ul><li>Keep it fresh </li></ul>
    14. 18. <ul><li>www.facebook.com/enchantment </li></ul>
    15. 19. <ul><li>See facebook.com/marismith </li></ul><ul><ul><li>BIG APPS List! </li></ul></ul>
    16. 20. <ul><li>Five latest uploaded or tagged photos </li></ul><ul><li>Doesn’t include fan photos </li></ul><ul><li>Include CTAs on your images! </li></ul><ul><li>970x680 – leave a margin </li></ul>
    17. 21. <ul><li>Yours + “OPC: Other People’s Content” </li></ul><ul><li>50/50 </li></ul>
    18. 22. <ul><li>What to post: </li></ul><ul><ul><li>Short, easily applied tips </li></ul></ul><ul><ul><li>Questions </li></ul></ul><ul><ul><li>Invitation to ask Questions </li></ul></ul><ul><ul><li>How-to tutorials </li></ul></ul><ul><ul><li>Polls </li></ul></ul><ul><ul><li>Quotes </li></ul></ul>
    19. 23. <ul><li>Blog subscriptions </li></ul><ul><ul><li>Technorati.com </li></ul></ul><ul><li>Ezine subscriptions </li></ul><ul><li>EzineArticles.com </li></ul><ul><li>AllTop.com </li></ul><ul><li>SmartBrief.com </li></ul><ul><li>TweetMeme.com </li></ul><ul><li>Google Alerts </li></ul><ul><li>Facebook Friend (Fan Page) Lists </li></ul><ul><li>Twitter Lists </li></ul>
    20. 24. <ul><li>“ The more similar we are, the more invisible we become.” </li></ul><ul><ul><li>David Tyreman </li></ul></ul>
    21. 25. <ul><li>As much as 90% of Facebook users do not return to the fan page once they click the Like button… </li></ul><ul><li>…they only see and interact with content in the News Feed! </li></ul>NEWSFLASH!
    22. 26. NFO: News Feed Optimization
    23. 27. <ul><li>Facebook Ads </li></ul><ul><li>“ Think outside Facebook!” </li></ul><ul><ul><li>Twitter, LinkedIn </li></ul></ul><ul><ul><li>Your blog and ezine </li></ul></ul><ul><ul><li>Offline </li></ul></ul><ul><ul><li>Print media </li></ul></ul><ul><li>“ Radical Strategic Visibility” </li></ul><ul><li>http://bit.ly/21waysfb </li></ul>
    24. 28. <ul><li>www.facebook.com/brandpermissions </li></ul>Print media & signage
    25. 29. <ul><li>www.facebook.com/charlotterusse </li></ul>Storefront display
    26. 30. <ul><li>The most targeted traffic your money can buy </li></ul>Facebook ads
    27. 31. <ul><li>Four months of Facebook ads: </li></ul><ul><ul><li>3,300% increase in traffic </li></ul></ul><ul><ul><li>50% increase in average order value! </li></ul></ul>GiantNerd.com
    28. 32. <ul><li>400% increase in fans over six months </li></ul><ul><li>Facebook Page now 1 of top 5 revenue generators </li></ul><ul><li>Created a new role of social media manager </li></ul>CommunityCoffee.com
    29. 34. <ul><li>Like button, Like box, Comments plugin </li></ul><ul><li>Wibiya toolbar www.wibiya.com </li></ul>LIKE at every opportunity!
    30. 36. <ul><ul><li>Non-fans land on a unique tab </li></ul></ul><ul><ul><li>Wall tab shows Posts by page and fans </li></ul></ul><ul><ul><li>Wall posts turned on (posts, photos, videos, links) </li></ul></ul><ul><ul><li>Prompt commenting </li></ul></ul><ul><ul><li>Personalized </li></ul></ul><ul><ul><li>Relevant content </li></ul></ul><ul><ul><li>Variety of content </li></ul></ul><ul><ul><li>Daily updates </li></ul></ul>
    31. 39. <ul><li>FIRST build tons of value, social equity </li></ul><ul><li>Space out your offers </li></ul><ul><li>Clear CTAs </li></ul><ul><li>Make it really easy for people to buy from you! </li></ul>
    32. 40. <ul><li>eCommerce apps: payvment, ecwid </li></ul>Fcommerce - Shopping on Facebook
    33. 43. <ul><li>Unsubscribes (Hides) </li></ul><ul><ul><li>Insights > Interactions > Daily Story Feedback = purple graph </li></ul></ul><ul><li>Unlikes </li></ul><ul><ul><li>Insights > Users > third chart down = New Likes/Unlikes </li></ul></ul>
    34. 45. <ul><li>Community manager(s) </li></ul><ul><li>Training </li></ul><ul><li>Resources </li></ul><ul><li>Fan page company policy </li></ul><ul><li>Revisit objective(s) of your fan page </li></ul>
    35. 47. Write on Mari’s Facebook wall: www.facebook.com/marismith Tweet Mari: @ marismith Subscribe to Mari’s blog: www.marismith.com
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