• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Facebook Marketing Success by Mari Smith - Gulltaggen 2011, Oslo, Norway
 

Facebook Marketing Success by Mari Smith - Gulltaggen 2011, Oslo, Norway

on

  • 2,443 views

Facebook Marketing Success - Seven-Step Formula For Growing Your Business On The World's #1 Social Network.

Facebook Marketing Success - Seven-Step Formula For Growing Your Business On The World's #1 Social Network.
http://gulltaggen.no/2011
http://marismith.com/gulltaggen

Statistics

Views

Total Views
2,443
Views on SlideShare
2,268
Embed Views
175

Actions

Likes
1
Downloads
63
Comments
0

3 Embeds 175

http://www.marismith.com 164
http://www.linkedin.com 10
http://www.slideshare.net 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Mari Smith's Facebook Marketing Success at Gulltaggen 2011
  • Mari Smith's Facebook Marketing Success at Gulltaggen 2011

Facebook Marketing Success by Mari Smith - Gulltaggen 2011, Oslo, Norway Facebook Marketing Success by Mari Smith - Gulltaggen 2011, Oslo, Norway Presentation Transcript

  •  
    • Bubbly Scottish-Canadian!
    • Relationship + Internet = Social Media!
    • “ The Pied Piper of Facebook”
  • World Facebook connections
    • Details at: http://on.fb.me/worldfbmap
    • 664 million active members
    • 250 million access via mobile device
    • Half log on daily
    • Average session time = 55 minutes!
  • The world on Facebook
    • Source: www.socialbakers.com
  • Norway on Facebook
    • Total Facebook users: 2,554,600
    • Penetration of population: 54.63%
    • Global Facebook users: Norway is #47
    • Penetration: Norway is #9!
    • Source: www.socialbakers.com
  • Norway users’ age on Facebook
    • 56% age 25 and up!
    • Fastest growing = age 25-34.
    • To help the world connect & communicate more effectively…
    • Your customers spend most of their online time on Facebook.
    • You get to tap into Facebook’s 660+MILLION member base!
    • You can build a community of unlimited raving fans… and easily create customers for life!
    Why create a Facebook Fan Page?
  • Global fan page popularity
    • Source: www.socialbakers.com
    • It’s your choice:
      • Use your profile for known friends/family.
      • Tight privacy settings.
      • Focus on Fan Page for business.
      • OR
      • Use your profile for professional networking + extended community + personal.
      • Make use of Friend Lists to determine who sees what content.
      • PLUS use Fan Page for business.
    Personal vs. Business… How to differentiate
  •  
    • Refer to this post for additional help on personal vs. business:
    • http://socialmediaexaminer.com/facebook-101-business-guide/
    Facebook 101 Guide
  • News Feed
  • Personal profile
  • Fan page / Business page
  •  
  •  
    • Build your email list
    • Drive traffic to your blog
    • Sell more products/services
    • Increase event registrations
    • Get media attention/contacts
    • Connect with strategic alliance partners
    • Establish yourself as a leading authority
    • Improve customer service
  •  
    • Custom tab converts visitors to fans at 47% vs. wall at 23%.
    • #1 = increase conversions
    • Visitors immediately feel in the right place
    • Inviting, compelling
    • Provide an “experience” – not just a static page
    • Interactive
    • Keep it fresh
    • www.facebook.com/enchantment
  • Top 10 brands in Norway on Facebook
    • Source: www.socialbakers.com
  • NextGenTel
    • See facebook.com/marismith
      • BIG APPS List!
    • Networked Blogs
      • Import blog posts but don’t post to wall
    • Twitter app
      • Involver
    • Selective Twitter app
    • Vpype – live video broadcasting
    • SlideShare
    • See: http://bit.ly/75fbapps
    • Five latest uploaded or tagged photos
    • Doesn’t include fan photos
    • Include CTAs on your images!
    • 970x680 – leave a margin
    • Yours + “OPC: Other People’s Content”
    • 50/50
    • What to post:
      • Short, easily applied tips
      • Questions
      • Invitation to ask Questions
      • How-to tutorials
      • Polls
      • Quotes
    • Blog subscriptions
      • Technorati.com
    • Ezine subscriptions
    • EzineArticles.com
    • AllTop.com
    • SmartBrief.com
    • TweetMeme.com
    • Google Alerts
    • Facebook Friend (Fan Page) Lists
    • Twitter Lists
    • “ The more similar we are, the more invisible we become.”
      • David Tyreman
    • As much as 90% of Facebook users do not return to the fan page once they click the Like button…
    • … they only see and interact with content in the News Feed!
    NEWSFLASH!
  • NFO: News Feed Optimization
    • Facebook Ads
    • “ Think outside Facebook!”
      • Twitter, LinkedIn
      • Your blog and ezine
      • Offline
      • Print media
    • “ Radical Strategic Visibility”
    • http://bit.ly/21waysfb
    • www.facebook.com/brandpermissions
    Print media & signage
    • www.facebook.com/charlotterusse
    Storefront display
    • The most targeted traffic your money can buy
    Facebook ads
  •  
    • Like button, Like box, Comments plugin
    • Wibiya toolbar www.wibiya.com
    LIKE at every opportunity!
  •  
      • Non-fans land on a unique tab
      • Wall tab shows Posts by page and fans
      • Wall posts turned on (posts, photos, videos, links)
      • Prompt commenting
      • Personalized
      • Relevant content
      • Variety of content
      • Daily updates
  •  
  •  
    • FIRST build tons of value, social equity
    • Space out your offers
    • Clear CTAs
    • Make it really easy for people to buy from you!
    • eCommerce apps: payvment, ecwid
    Fcommerce - Shopping on Facebook
  •  
  •  
    • Unsubscribes (Hides)
      • Insights > Interactions > Daily Story Feedback = purple graph
    • Unlikes
      • Insights > Users > third chart down = New Likes/Unlikes
  •  
    • Community manager(s)
    • Training
    • Resources
    • Fan page company policy
    • Revisit objective(s) of your fan page
  •  
  • Write on Mari’s Facebook wall: www.facebook.com/marismith Tweet Mari: @ marismith Subscribe to Mari’s blog: www.marismith.com