Facebook Marketing: An Hour A Day - Session 1 of 3

Facebook Marketing: An Hour A Day present @marismith

Bubbly Scottish-Canadian!
Relationship + Internet = Social Media!
“ The Pied Piper of Facebook”
@marismith A Wee Bit About Mari

Feel free to tweet!!
@marismith | @ctreada
@facebookmktg
And join our fan page for the book:
facebook.com/marketingbook
+
facebook.com/marismith
@marismith Tweet & Like Galore!

Introduction
Meet Chris Treadaway
How the book came about
@marismith Facebook Marketing book

@marismith Survey Results

Set clear objectives @marismith

@marismith Survey Results

~500 million active members.
#2 most trafficked site. @marismith

“ To help the world connect & communicate more effectively.” @marismith Facebook’s Mission

Fan Page @marismith Facebook’s Best Features

Developing FIVE primary fan page strategies
First – your clear Objective(s)
Design Strategy
Content Strategy
Promotion Strategy
Engagement Strategy
Conversion Strategy
@marismith 5 Strategy Approach

Sample Landing Tab @marismith

@marismith Sample Canvas Page

Hallmarks of a customer-centric fan page:
Non-fans land on a unique tab
Wall tab shows Posts by page and fans
Wall posts turned on (posts, photos, videos, links)
Prompt commenting
Personalized
Relevant content
Variety of content
Daily updates
@marismith Be Customer-Centric

@marismith Facebook Social Plugins

@marismith “ It took us 8 years to reach 1.5 million registered users in the era of email. It took us only 5 months to acquire the same number of users on Facebook.” Facebook Connect

@marismith Grow Your Tribe

YOU are the go to person for a very tight niche
You’re seen everywhere – in all the right places, right times, right people.
One-click visiblity (Mari’s Ninja Tricks!)
@marismith Implement Radical Strategic Visibility

@marismith Drive traffic to your funnel

@marismith Track, measure & monitor

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Facebook Marketing: An Hour A Day - Session 1 of 3

by Mari Smith on Jun 03, 2010

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Facebook Marketing: An Hour A Day - Session 1 of 3 — Presentation Transcript