Facebook Marketing: An Hour A Day - Session 1 of 3


Published on

1 Comment
1 Like
  • Great book Mari! Thank you for the preview here at slideshare, I went ahead and purchased a copy of 'Facebook Marketing' here online: http://amzn.to/1i1bjQa
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Notes:
  • Notes:
  • Notes:
  • Notes:
  • Notes:
  • Notes:
  • Notes:
  • Notes:
  • Notes:
  • Notes:
  • Facebook Marketing: An Hour A Day - Session 1 of 3

    1. 1. Facebook Marketing: An Hour A Day present @marismith
    2. 2. <ul><li>Bubbly Scottish-Canadian! </li></ul><ul><li>Relationship + Internet = Social Media! </li></ul><ul><li>“ The Pied Piper of Facebook” </li></ul>@marismith A Wee Bit About Mari
    3. 3. <ul><li>Feel free to tweet!! </li></ul><ul><li>@marismith | @ctreada </li></ul><ul><li>@facebookmktg </li></ul><ul><li>And join our fan page for the book: </li></ul><ul><li>facebook.com/marketingbook </li></ul><ul><li>+ </li></ul><ul><li>facebook.com/marismith </li></ul>@marismith Tweet & Like Galore!
    4. 4. <ul><li>Introduction </li></ul><ul><li>Meet Chris Treadaway </li></ul><ul><li>How the book came about </li></ul>@marismith Facebook Marketing book
    5. 5. @marismith Survey Results
    6. 6. Set clear objectives @marismith
    7. 7. @marismith Survey Results
    8. 8. @marismith Survey Results
    9. 9. <ul><li>~500 million active members. </li></ul>#2 most trafficked site. @marismith
    10. 10. “ To help the world connect & communicate more effectively.” @marismith Facebook’s Mission
    11. 11. Fan Page @marismith Facebook’s Best Features
    12. 12. <ul><li>Developing FIVE primary fan page strategies </li></ul><ul><ul><li>First – your clear Objective(s) </li></ul></ul><ul><ul><li>Design Strategy </li></ul></ul><ul><ul><li>Content Strategy </li></ul></ul><ul><ul><li>Promotion Strategy </li></ul></ul><ul><ul><li>Engagement Strategy </li></ul></ul><ul><ul><li>Conversion Strategy </li></ul></ul>@marismith 5 Strategy Approach
    13. 13. Sample Landing Tab @marismith
    14. 14. @marismith Sample Canvas Page
    15. 15. <ul><li>Hallmarks of a customer-centric fan page: </li></ul><ul><ul><li>Non-fans land on a unique tab </li></ul></ul><ul><ul><li>Wall tab shows Posts by page and fans </li></ul></ul><ul><ul><li>Wall posts turned on (posts, photos, videos, links) </li></ul></ul><ul><ul><li>Prompt commenting </li></ul></ul><ul><ul><li>Personalized </li></ul></ul><ul><ul><li>Relevant content </li></ul></ul><ul><ul><li>Variety of content </li></ul></ul><ul><ul><li>Daily updates </li></ul></ul>@marismith Be Customer-Centric
    16. 16. @marismith Facebook Social Plugins
    17. 17. @marismith “ It took us 8 years to reach 1.5 million registered users in the era of email. It took us only 5 months to acquire the same number of users on Facebook.” Facebook Connect
    18. 18. @marismith Grow Your Tribe
    19. 19. <ul><li>YOU are the go to person for a very tight niche </li></ul><ul><li>You’re seen everywhere – in all the right places, right times, right people. </li></ul><ul><li>One-click visiblity (Mari’s Ninja Tricks!) </li></ul>@marismith Implement Radical Strategic Visibility
    20. 20. @marismith Drive traffic to your funnel
    21. 21. @marismith Track, measure & monitor
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.