BCAB - Facebook Marketing Keynote by Mari Smith

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Facebook Marketing Success: A Proven, Step-by-Step Formula for Growing Your Business Using the World’s #1 Social Network - presented to the British Columbia Association of Broadcasters Annual …

Facebook Marketing Success: A Proven, Step-by-Step Formula for Growing Your Business Using the World’s #1 Social Network - presented to the British Columbia Association of Broadcasters Annual Conference, Kelowna, BC May 6th 2011. Any questions, please contact Mari! http://contactmari.com

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  • Mari Smith's Facebook Marketing Success at Gulltaggen 2011

Transcript

  • 1. Facebook Marketing Success A Proven, Step-by-Step Formula for Growing Your Business Using the World’s #1 Social Network
  • 2.
    • Bubbly Scottish-Canadian!
    • Relationship + Internet = Social Media!
    • “ The Pied Piper of Facebook”
  • 3.  
  • 4.
    • To help the world connect & communicate more effectively…
  • 5. 667 million active members
  • 6.  
  • 7.  
  • 8. The world on Facebook
    • Source: www.socialbakers.com
    • Follow on Twitter:
    • @socialbakers
  • 9.  
  • 10. World Facebook connections
    • Details at: http://on.fb.me/worldfbmap
  • 11. Global fan page popularity
    • Source: www.socialbakers.com
  • 12.
    • #11 in the world (total users)
    Canada on Facebook
    • Source: www.socialbakers.com
  • 13.
    • #7 in the world (penetration)
    • More than 1 in 2
    Canadians on Facebook
    • Source: www.socialbakers.com
  • 14.
    • http://www.facebook.com/GlobalBC
    Canadian TV stations
  • 15. Canadian TV stations
  • 16. Video… on TV sets
  • 17. Free content…
  • 18.
    • FEAR of negative comments!
    • :(
    What stops businesses from using Facebook?
  • 19. Why create a Facebook Fan Page?
    • Your customers spend most of their online time on Facebook.
    • Access to 670 MILLION people.
    • Build a community of raving fans… and easily create customers for life!
  • 20. Likeable
    • Video
    • See: http://www.facebook.com/video/video.php?v=904264644517
  • 21.
    • Refer to this post for additional help on personal vs. business:
    • http://socialmediaexaminer.com/facebook-101-business-guide/
    Facebook 101 Guide
  • 22. News Feed
  • 23. Personal profile
  • 24. Fan page / Business page
  • 25.  
  • 26.  
  • 27.
    • Build your email list
    • Drive traffic to your blog
    • Sell more products/services
    • Increase event registrations
    • Get media attention/contacts
    • Connect with strategic alliance partners
    • Establish yourself as a leading authority
    • Improve customer service
  • 28.  
  • 29.
    • Custom tab converts visitors to fans at 47% vs. wall at 23%.
  • 30.
    • www.facebook.com/enchantment
  • 31.
    • See facebook.com/marismith
      • BIG List of Apps!
  • 32.
    • Yours + “OPC: Other People’s Content”
    • 50/50
  • 33.
    • Photos, Videos, Links, Status Updates
    • Short, easily applied tips
    • Questions
    • Invitation to ask Questions
    • How-to tutorials
    • Polls
    • Quotes
  • 34.
    • “ The more similar we are, the more invisible we become.”
      • David Tyreman
  • 35.
    • ~88% of Facebook users do not return to the fan page once they click the Like button…
    • … they only see and interact with content in the News Feed!
    NEWSFLASH!
  • 36.
    • “ Think outside Facebook!”
      • Twitter, LinkedIn
      • Your blog and emails
      • Product packaging
      • Print media
      • Business cards
    • “ Radical Strategic Visibility”
    • http://bit.ly/21waysfb
  • 37.
    • www.facebook.com/brandpermissions
    Print media & signage
  • 38.
    • www.facebook.com/charlotterusse
    Storefront display
  • 39.
    • The most targeted traffic your money can buy
    Facebook ads
  • 40.
    • Four months of Facebook ads:
      • 3,300% increase in traffic
      • 50% increase in average order value!
    GiantNerd.com
  • 41.  
  • 42. LIKE at every opportunity!
    • Like button, Like box, Comments plugin
  • 43.  
  • 44. Viewers submit videos
  • 45.  
  • 46.
    • Involvement
    • Inclusion
    • Reduce the gap between you and the consumer, customer, viewer
    • “ The nobodies are the new somebodies.” Guy Kawasaki
    It’s all about…
  • 47. NBC’s “The Voice”
  • 48. Hashtag - #TheVoice
  • 49. Invite social involvement
  • 50.
    • FIRST build tons of value, social equity
    • Space out your offers
    • Clear CTAs
    • Make it really easy for people to buy from you!
  • 51.
    • eCommerce apps: payvment, ecwid
    Fcommerce - Shopping on Facebook
  • 52.  
  • 53.
    • Unsubscribes (Hides)
      • Insights > Interactions > Daily Story Feedback = purple graph
    • Unlikes
      • Insights > Users > third chart down = New Likes/Unlikes
  • 54.  
  • 55.
    • Community manager(s)
    • Training
    • Resources
    • Fan page company policy
    • Revisit objective(s) of your fan page
  • 56.  
  • 57.
    • Facebook Marketing: An Hour A Day
    Signed books
  • 58. Write on Mari’s Facebook wall: www.facebook.com/marismith Tweet Mari: @ marismith Subscribe to Mari’s blog: www.marismith.com