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BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
BCAB - Facebook Marketing Keynote by Mari Smith
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BCAB - Facebook Marketing Keynote by Mari Smith

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Facebook Marketing Success: A Proven, Step-by-Step Formula for Growing Your Business Using the World’s #1 Social Network - presented to the British Columbia Association of Broadcasters Annual …

Facebook Marketing Success: A Proven, Step-by-Step Formula for Growing Your Business Using the World’s #1 Social Network - presented to the British Columbia Association of Broadcasters Annual Conference, Kelowna, BC May 6th 2011. Any questions, please contact Mari! http://contactmari.com

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  • Mari Smith's Facebook Marketing Success at Gulltaggen 2011
  • Transcript

    • 1. Facebook Marketing Success A Proven, Step-by-Step Formula for Growing Your Business Using the World’s #1 Social Network
    • 2.
      • Bubbly Scottish-Canadian!
      • Relationship + Internet = Social Media!
      • “ The Pied Piper of Facebook”
    • 3.  
    • 4.
      • To help the world connect & communicate more effectively…
    • 5. 667 million active members
    • 6.  
    • 7.  
    • 8. The world on Facebook
      • Source: www.socialbakers.com
      • Follow on Twitter:
      • @socialbakers
    • 9.  
    • 10. World Facebook connections
      • Details at: http://on.fb.me/worldfbmap
    • 11. Global fan page popularity
      • Source: www.socialbakers.com
    • 12.
      • #11 in the world (total users)
      Canada on Facebook
      • Source: www.socialbakers.com
    • 13.
      • #7 in the world (penetration)
      • More than 1 in 2
      Canadians on Facebook
      • Source: www.socialbakers.com
    • 14.
      • http://www.facebook.com/GlobalBC
      Canadian TV stations
    • 15. Canadian TV stations
    • 16. Video… on TV sets
    • 17. Free content…
    • 18.
      • FEAR of negative comments!
      • :(
      What stops businesses from using Facebook?
    • 19. Why create a Facebook Fan Page?
      • Your customers spend most of their online time on Facebook.
      • Access to 670 MILLION people.
      • Build a community of raving fans… and easily create customers for life!
    • 20. Likeable
      • Video
      • See: http://www.facebook.com/video/video.php?v=904264644517
    • 21.
      • Refer to this post for additional help on personal vs. business:
      • http://socialmediaexaminer.com/facebook-101-business-guide/
      Facebook 101 Guide
    • 22. News Feed
    • 23. Personal profile
    • 24. Fan page / Business page
    • 25.  
    • 26.  
    • 27.
      • Build your email list
      • Drive traffic to your blog
      • Sell more products/services
      • Increase event registrations
      • Get media attention/contacts
      • Connect with strategic alliance partners
      • Establish yourself as a leading authority
      • Improve customer service
    • 28.  
    • 29.
      • Custom tab converts visitors to fans at 47% vs. wall at 23%.
    • 30.
      • www.facebook.com/enchantment
    • 31.
      • See facebook.com/marismith
        • BIG List of Apps!
    • 32.
      • Yours + “OPC: Other People’s Content”
      • 50/50
    • 33.
      • Photos, Videos, Links, Status Updates
      • Short, easily applied tips
      • Questions
      • Invitation to ask Questions
      • How-to tutorials
      • Polls
      • Quotes
    • 34.
      • “ The more similar we are, the more invisible we become.”
        • David Tyreman
    • 35.
      • ~88% of Facebook users do not return to the fan page once they click the Like button…
      • … they only see and interact with content in the News Feed!
      NEWSFLASH!
    • 36.
      • “ Think outside Facebook!”
        • Twitter, LinkedIn
        • Your blog and emails
        • Product packaging
        • Print media
        • Business cards
      • “ Radical Strategic Visibility”
      • http://bit.ly/21waysfb
    • 37.
      • www.facebook.com/brandpermissions
      Print media & signage
    • 38.
      • www.facebook.com/charlotterusse
      Storefront display
    • 39.
      • The most targeted traffic your money can buy
      Facebook ads
    • 40.
      • Four months of Facebook ads:
        • 3,300% increase in traffic
        • 50% increase in average order value!
      GiantNerd.com
    • 41.  
    • 42. LIKE at every opportunity!
      • Like button, Like box, Comments plugin
    • 43.  
    • 44. Viewers submit videos
    • 45.  
    • 46.
      • Involvement
      • Inclusion
      • Reduce the gap between you and the consumer, customer, viewer
      • “ The nobodies are the new somebodies.” Guy Kawasaki
      It’s all about…
    • 47. NBC’s “The Voice”
    • 48. Hashtag - #TheVoice
    • 49. Invite social involvement
    • 50.
      • FIRST build tons of value, social equity
      • Space out your offers
      • Clear CTAs
      • Make it really easy for people to buy from you!
    • 51.
      • eCommerce apps: payvment, ecwid
      Fcommerce - Shopping on Facebook
    • 52.  
    • 53.
      • Unsubscribes (Hides)
        • Insights > Interactions > Daily Story Feedback = purple graph
      • Unlikes
        • Insights > Users > third chart down = New Likes/Unlikes
    • 54.  
    • 55.
      • Community manager(s)
      • Training
      • Resources
      • Fan page company policy
      • Revisit objective(s) of your fan page
    • 56.  
    • 57.
      • Facebook Marketing: An Hour A Day
      Signed books
    • 58. Write on Mari’s Facebook wall: www.facebook.com/marismith Tweet Mari: @ marismith Subscribe to Mari’s blog: www.marismith.com

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