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ActionCOACH - Social Media Success - Mari Smith

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Mari Smith's presentation for ActionCOACH Annual Conference 2010 in Barcelona, Spain. These slides are loaded onto a private link - please only share with your fellow ActionCOACH coaches. Thanks!! :)

Mari Smith's presentation for ActionCOACH Annual Conference 2010 in Barcelona, Spain. These slides are loaded onto a private link - please only share with your fellow ActionCOACH coaches. Thanks!! :)

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  • 1. presents "Finally! Discover How To Create An Attractive And Active Fan Page For Your Business That Brings You More Traffic, More Visibility, More Clients, and Ultimately More Money!" with
  • 2. To view the Social Media ROI and Social Media Revolution movies – go to YouTube http://www.youtube.com/watch? v=MNfkYe3MUA0 http://www.youtube.com/watch? v=sIFYPQjYhv8 See also www.socialnomics.com 2
  • 3.   Bubbly Scottish-Canadian!   Relationship + Internet = Social Media!   “The Pied Piper of Facebook” 3
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  • 8. 1.  PEOPLE   Are you clear on your target market?   Which social networks do they visit most? 2.  OBJECTIVE   What do you want to accomplish? 3.  STRATEGY   How are you going to achieve your objective(s)? 4.  TECHNOLOGY   What tools should you use?
  • 9. 9
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  • 11.   Build your email list   Drive traffic to your blog   Attract top paying clients   Increase event registrations   Get media contacts & attention   Connect with JV partners   Establish yourself as a leading authority 11
  • 12.   Be seen everywhere – in all the right places, right people, right times.   One-click visibility.   YOU are the go-to person for a very tight niche. 12
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  • 15. “To help the world connect & communicate more effectively.” 15
  • 16. ~500 million active members. #2 most trafficked site. 16
  • 17.   Personal profile   TOS: one account per person; 5k max friends   Security – no YOB, cryptic password   Strategy – just personal or both personal/ professional?   Friending policy   Friend Lists   Privacy settings   Content & engagement strategies   Tools – HootSuite, Selective Tweets 17
  • 18.   Photos   Videos   Events   Live and virtual   3rd Party Apps   Networked Blogs   Profile HTML and/or Extended Info 18
  • 19.   Groups   Open, Closed, Secret BUT:   Can’t add custom content   Can’t message past 5k members   Posts not indexed on Google   Content doesn’t go in the stream (News Feed)   Groups are “so 2008” 19
  • 20. Fan Page 20
  • 21.   Unlimited fans   Brands with 5M+ fans:   Content indexed on Google   Add custom content, rich media   Seamless branding   Posts go into the stream   250M users/day online ~1hr/day   Highly engaged audience 21
  • 22.   Objective 1.  DESIGN Strategy 2.  CONTENT Strategy 3.  PROMOTION Strategy 4.  ENGAGEMENT Strategy 5.  CONVERSION Strategy 6.  SCALABILITY Strategy 22
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  • 25. Coach Eva: “As a result of taking Mari’s training, I generated $19,000 directly from my Facebook group. I now earn in ONE WEEK what I earned in one month.” $19,000 in one week! 25
  • 26. 26
  • 27. 1.  COMMUNITY   Build a quality network 2.  CONTENT   Produce quality posts 3.  CONSISTENCY   Frequency, brand, and experience 27
  • 28. 4.  CARING   Genuine, authentic, passionate, caring 5.  CONVERSATION   Engage, engage, engage! 6.  CONVERSION   Turn them into paying clients! 28
  • 29. Proactively BUILD your following with these Twitter tools:  www.Twellow.com  www.Tweepml.org  www.Listorious.com 29
  • 30.   Where to source:   Blog posts   Articles   Podcasts   Video   Photos   Interviews - Transcribe   Repurpose 30
  • 31.   What to post:   Short, easily applied tips   Questions   Invitation to ask Questions   How-to tutorials   Polls   Quotes 31
  • 32.   OtherPeople’s Content   Where to source:   Blog subscriptions   Ezine subscriptions   Facebook friend lists   Twitter lists 32
  • 33.   OtherPeople’s Content   Where to source:   EzineArticles.com   Technorati.com   AllTop.com 33
  • 34.   Blogs/websites:   socialmediaexaminer.com   smartbrief.com   mashable.com   marketingprofs.com   readwriteweb.com   chrisbrogan.com   techcrunch.com 34
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  • 38. $40,000 in one week! 38
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  • 40.   Automate   Broadcast   Connect   Delegate   Evaluate 40
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  • 42. Casey Truffo: “Mari! Within 5 hours of the coaching session I had with you, we received a request for services from someone who found us on Twitter (using the techniques you shared with us!) Thank you so much!” New client within 5 hours! 42
  • 43. Lack of a viable (proven) strategy ©2009 Mari Smith - MariSmith.com 43
  • 44. 44
  • 45. Complete with Mari’s “Ninja Tricks” 45
  • 46. 1.  Get big, go viral! 2.  Be the #1 go-to person in your niche! 3.  Establish yourself as a thought leader! 4.  Drive a flood of traffic, customers, sales! 5.  Get media attention, JVs, book deals and more! 46
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  • 48. Yours today for just $2,795 Today only! 48
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