Online Research Networks
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An introductory presentation about social media for a client in the agricultural environment, specifically focusing on research networks in the online zoo

An introductory presentation about social media for a client in the agricultural environment, specifically focusing on research networks in the online zoo

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  • Web 2.0: harnessing collective intelligence Web 2.0 is a loose collection of ‘second-generation’ web-based technologies and services designed to facilitate collaboration and sharing between users. Web 2.0 applications include blogs and wikis, as well as social networking sites such as twitter, YouTube and Facebook that encourage user-generated content. Web 2.0 is not about centralized control and static web pages; rather, it sees users as co-developers and co-creators. Tim O’Reilly, founder of O’Reilly Media, believes that the real value of web 2.0 tools lies in their ability to harness the collective intelligence of many individuals, which is the driving force behind Wikipedia. Other applications include RSS (really simple syndication), which allows users to subscribe to a ‘feed’ from a website and automatically receive updates to its content.

Transcript

  • 1. Online Research Networks Get connected to the online zoo
  • 2. Agenda
    • Introduction to Social Media
    • Overview of online tools
      • Twitter
      • Facebook
      • LinkedIN
      • digg
    • Case studies and Examples
    • Hands-on
    • Q&A
  • 3.
    • Introduction to Social Media
  • 4. Social Media
    • Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.
  • 5.  
  • 6. Web 2.0
    • Harnessing collective intelligence
    • Facilitate collaboration and sharing
    • Users = co-developers and co-creators
  • 7. Social Media Benefits
    • Research business decisions
    • Finding out what others think of products, vendors, approaches, etc.
    • Increase speed of collaboration
    • Keep track of peers and colleagues
    • Accelerate decision-making processes through peer input
    • Reduce travel costs
    • Access to thought leadership and information I couldn’t get elsewhere
    • Showcase myself or my company
    • Improve reliability of information
    • Reduce costs typically found with traditional networking
    • Access to learning /professional development
  • 8. Social Networking
    • Web sites that allow people to link to others to share opinions, insights experiences and perspectives, whether it's music fans on MySpace , business contacts on LinkedIn , or classmates on Facebook . Many media sites have adopted social networking features such as blogs, message boards, podcasts and wikis to help build online communities around their content.
  • 9. Statistics
    • FACEBOOK
    • * > 250 million active users
    • * > 120 million users log on to Facebook at least once each day
    • * > two-thirds of Facebook users are outside of college
    • * The fastest growing demographic is those 35 years old and older
    • TWITTER
    • Total Users: 1+ million
    • Total Active Users: 200,000 per week
    • Total Twitter Messages: 3 million/day
    • LINKED-IN
    • 11.9 unique visitors
  • 10.
    • Overview of Online Tools
  • 11.  
  • 12. Twitter
    • Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets.
  • 13. Twitter
    • Username, biography and photo
    • Following
    • Followers
    • Tweets
    • Real-time search
    • Topics
    • Direct messages
  • 14. Twitter
  • 15. Twitter
  • 16. Twitter
  • 17. Twitter
  • 18. Twitter
  • 19. Twitter
  • 20. Twitter Etiquette
    • Following others
    • Re-Tweeting Others
    • Topics and Events
    • Follow Friday
    • Make it personal and create relationships
    • Tip: follow followers’ followers
    • Glossary: @, #
  • 21.  
  • 22. Facebook
    • Facebook is a social networking website where users can create and customize their own profiles with photos, videos, and information about themselves.
  • 23. Facebook
    • Profile
    • Friends
    • Inbox
    • Events
    • Groups
    • Fan pages
    • Chat
    • Photos
    • Updates
  • 24. Facebook
  • 25. Facebook
  • 26. Facebook
  • 27. Facebook
  • 28. Facebook
  • 29.  
  • 30. LinkedIN
    • LinkedIn is a social networking website geared towards companies and industry professionals looking to make new business contacts or keep in touch with previous co-workers, affiliates, and clients.
  • 31. LinkedIN
    • Profile
    • Groups
    • Contacts
    • Discussions
    • Search for people/ jobs/ companies
  • 32. LinkedIN
  • 33. LinkedIN
  • 34. LinkedIN
  • 35. LinkedIN
  • 36. LinkedIN
  • 37.  
  • 38. Social Bookmarking
    • The ability to save and categorize a personal collection of bookmarks and share them with others. Users may also take bookmarks saved by others and add them to their own collection, as well as to subscribe to the lists of others.
  • 39. digg
    • Digg is a social news website made for people to discover and share content from anywhere on the Internet, by submitting links and stories, and voting and commenting on submitted links and stories.
  • 40. digg
    • Topics
    • Popularity
    • Other users Link to Facebook and Twitter
  • 41. digg
  • 42. digg
  • 43. digg
  • 44. Case studies & Examples
  • 45. Case study: Dave Duarte
  • 46. Case study: Dave Duarte
  • 47. Case study: Dave Duarte
  • 48. Case study: Dave Duarte
  • 49. Case study: Dave Duarte
  • 50. Case study: Dave Duarte
  • 51. Case study: Dave Duarte
  • 52. Case study: Dave Duarte
  • 53. Case study: Dave Duarte
  • 54. Twitter Real Time Search
  • 55. LinkedIN Groups
  • 56. Examples: Web 2.0 affecting agriculture in Africa
  • 57. Identifying the Lions
    • Google Searches
    • Twitter
    • LinkedIN Groups Managers and Members
    • Conference keynote speakers
    • Industry blogs
  • 58. Becoming a Lion
    • Be authentic
    • Spend time online
    • Be professional
    • Be courteous
    • Connect others
    • Be interesting
    • Leave the comfort zone and explore
  • 59. Other useful tools
    • Skype
    • Ning
    • YouTube
    • Slideshare
  • 60. Hands On
  • 61. Hands On
    • Create your own: Username
    • Biography
    • Group
    • Discussion question
    • For LinkedIN
  • 62. Q&A
  • 63.
    • ~ The successful networkers I know, the ones receiving tons of referrals and feeling truly happy about themselves, continually put the other person's needs ahead of their own. ~ Bob Burg
  • 64.
    • Thank you!