Experience design is the practice of designing products, processes, services, events, and environments with a focus placed on the quality of the user experience and culturally relevan t solutions, with less emphasis placed on increasing and improving functionality of the design.
To design something that a user perceives to be culturally relevant and of high quality, the end product needs to make their life better – needs to solve their problems (even ones they didn’t know they had.)
There is an Established, Evolving Approach 1. Problem Definition 3. Secondary User Research 5. Persona Definition 6. Flows + Storyboards 7. Site + Taxonomy Maps 8. Wireframes + Comps 9. Usage Testing 4. Competitive Research 2. Primary User Research