Lessons From the Newsroom for Brands

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With the rise of social media platforms and content marketing, brands are increasingly modeling the media when it comes to content production and publishing. I shared some lessons from the newsroom in …

With the rise of social media platforms and content marketing, brands are increasingly modeling the media when it comes to content production and publishing. I shared some lessons from the newsroom in my talk at the Spredfast Social Media Summit on Oct. 17, 2013: "The Newsroom: How Brands Are Becoming Media Companies."

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  • 1. HOW BRANDS ARE BECOMING MEDIA COMPANIES! Marisa Wong, SlideShare! Oct. 17, 2013!
  • 2. ME! (JOURNALISTS)! THE DARK SIDE! (BRANDS)!
  • 3. Q: What’s the difference between journalism and ‘the dark side’? A: Not much these days.
  • 4. WHY BECOME A ‘NEWSROOM’? ! !
  • 5. CONTROL over your own news and stories.! But more importantly… CONVERSATION
  • 6. Conversation Touch Points Connection
  • 7. TRUST!
  • 8. HOW DO YOU BUILD TRUST? ! !
  • 9. Lessons  from  the  newsroom….   1. STOP PUSHING PROMOTIONS 2. PROVIDE SOLID INFORMATION 3. HAVE A VOICE & BE HUMAN
  • 10. OTHER NEWSROOM TACTICS…
  • 11. HAVE A POWERFUL HEADLINE
  • 12. BE TIMELY & RELEVANT
  • 13. SEEK SOURCES
  • 14. TAILOR TO YOUR AUDIENCE & PLATFORM Share Knowledge! Be Highly Visual!
  • 15. THANK YOU.