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Lessons From the Newsroom for Brands
 

Lessons From the Newsroom for Brands

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With the rise of social media platforms and content marketing, brands are increasingly modeling the media when it comes to content production and publishing. I shared some lessons from the newsroom in ...

With the rise of social media platforms and content marketing, brands are increasingly modeling the media when it comes to content production and publishing. I shared some lessons from the newsroom in my talk at the Spredfast Social Media Summit on Oct. 17, 2013: "The Newsroom: How Brands Are Becoming Media Companies."

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    Lessons From the Newsroom for Brands Lessons From the Newsroom for Brands Presentation Transcript

    • HOW BRANDS ARE BECOMING MEDIA COMPANIES! Marisa Wong, SlideShare! Oct. 17, 2013!
    • ME! (JOURNALISTS)! THE DARK SIDE! (BRANDS)!
    • Q: What’s the difference between journalism and ‘the dark side’? A: Not much these days.
    • WHY BECOME A ‘NEWSROOM’? ! !
    • CONTROL over your own news and stories.! But more importantly… CONVERSATION
    • Conversation Touch Points Connection
    • TRUST!
    • HOW DO YOU BUILD TRUST? ! !
    • Lessons  from  the  newsroom….   1. STOP PUSHING PROMOTIONS 2. PROVIDE SOLID INFORMATION 3. HAVE A VOICE & BE HUMAN
    • OTHER NEWSROOM TACTICS…
    • HAVE A POWERFUL HEADLINE
    • BE TIMELY & RELEVANT
    • SEEK SOURCES
    • TAILOR TO YOUR AUDIENCE & PLATFORM Share Knowledge! Be Highly Visual!
    • THANK YOU.