HOW BRANDS ARE
BECOMING MEDIA
COMPANIES!
Marisa Wong, SlideShare!
Oct. 17, 2013!
ME!
(JOURNALISTS)!

THE DARK SIDE!
(BRANDS)!
Q: What’s the difference between
journalism and ‘the dark side’?
A: Not much these days.
WHY BECOME A
‘NEWSROOM’?
!
!
CONTROL over your own news and stories.!
But more importantly…

CONVERSATION
Conversation
Touch Points
Connection
TRUST!
HOW DO YOU BUILD
TRUST?
!
!
Lessons	
  from	
  the	
  newsroom….	
  

1. STOP PUSHING PROMOTIONS
2. PROVIDE SOLID INFORMATION
3. HAVE A VOICE & BE HUM...
OTHER NEWSROOM TACTICS…
HAVE A POWERFUL HEADLINE
BE TIMELY & RELEVANT
SEEK SOURCES
TAILOR TO YOUR AUDIENCE &
PLATFORM
Share Knowledge!
Be Highly Visual!
THANK YOU.
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Lessons From the Newsroom for Brands

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With the rise of social media platforms and content marketing, brands are increasingly modeling the media when it comes to content production and publishing. I shared some lessons from the newsroom in my talk at the Spredfast Social Media Summit on Oct. 17, 2013: "The Newsroom: How Brands Are Becoming Media Companies."

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Lessons From the Newsroom for Brands

  1. 1. HOW BRANDS ARE BECOMING MEDIA COMPANIES! Marisa Wong, SlideShare! Oct. 17, 2013!
  2. 2. ME! (JOURNALISTS)! THE DARK SIDE! (BRANDS)!
  3. 3. Q: What’s the difference between journalism and ‘the dark side’? A: Not much these days.
  4. 4. WHY BECOME A ‘NEWSROOM’? ! !
  5. 5. CONTROL over your own news and stories.! But more importantly… CONVERSATION
  6. 6. Conversation Touch Points Connection
  7. 7. TRUST!
  8. 8. HOW DO YOU BUILD TRUST? ! !
  9. 9. Lessons  from  the  newsroom….   1. STOP PUSHING PROMOTIONS 2. PROVIDE SOLID INFORMATION 3. HAVE A VOICE & BE HUMAN
  10. 10. OTHER NEWSROOM TACTICS…
  11. 11. HAVE A POWERFUL HEADLINE
  12. 12. BE TIMELY & RELEVANT
  13. 13. SEEK SOURCES
  14. 14. TAILOR TO YOUR AUDIENCE & PLATFORM Share Knowledge! Be Highly Visual!
  15. 15. THANK YOU.
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