Intro to SlideShare

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An introduction to SlideShare: Why you should use it and how best to use it.

An introduction to SlideShare: Why you should use it and how best to use it.

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  • Marisa, absolutely brilliant. I can tell you, at least from the scientific and academic communities, there is a lot of confusion regarding the relationship and benefit to the customer regarding the partnership between Slideshare and Linkedin. I remember two or three years ago, there was a very tight information sharing bond between the two entities. But it has not been made extraordinarily clear how content from LinkedIn is displayed on the Slideshare website. Regarding sharing SlideShare content on LinkedIn,that is nothing new, as every Slideshare document or PowerPoint or video has unique URL and it was always possible to easily share such content on the LinkedIn website. At least on the LinkedIn side, little to no effort has been made to orient paying and nonpaying clients as to how to use Slide Share in the context of the LinkedIn platform. The above comments in no way detracts from the rapid improvement in Slide Share in the fine work that you have been doing personally in building this remarkable forum for conveying important information to the public.
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  • Great introduction Marisa! Hope you are doing great! : )
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  • One of the Top 150 Sites on the Web
    60 Million Visitors a Month
    3 Billion Slide Views a month, or over 1k slides viewed per second

Transcript

  • 1. Introduction to SlideShare Marisa Wong, Managing Editor - SlideShare ©2013 LinkedIn Corporation. All Rights Reserved.
  • 2. Discover content through people and people through content.
  • 3. SlideShare The largest Professional Presentation Community on the Web.  60M+ Visitors Per Month
  • 4. 15+ Million Presentations on SlideShare Supported Content: •  Presentations •  Infographics •  Documents •  Videos
  • 5. Who Uses SlideShare 40 million registered users 60 million visitors/month
  • 6. 70%!
  • 7. + Visual Content The SlideShare Secret Sauce SEO
  • 8. Why Use SlideShare?
  • 9. #1. Gain Exposure Search + long-tail traffic
  • 10. #2. Resonate w/ Audience •  Rich media shares on LinkedIn get 2.5X more comments and 2.7X more likes •  Visuals are processed 60,000X faster in brain than text Power of visual content
  • 11. #3. GoViral Embed & share
  • 12. #4. Generate Leads Lead gen form & embedded links
  • 13. SlideShare + LinkedIn
  • 14. Employee Branding People connect with people
  • 15. Curate & Share Thought leadership: Find research and insights from industry experts
  • 16. Paid Promotion SlideShare ads and sponsored updates on LinkedIn
  • 17. Thank you. blog.slideshare.net