More than just likes Source: intersectionconsulting.com
Identifying your metrics Don’t confuse activity with results Tie your measurements to your theory of change Source: toolsforchange.net
Identifying good content Funny/inspiring stories Accomplishments News and updates Source: instagram.com/plovgh
Identifying your tools Infinite combinations of data to choose from!
Identify your indicatorsObjective Key Performance Indicator ToolsShare knowledge Number of downloads Web analytics, Number of active content analysis conversationsAdvocacy Number of petitions signed Web analytics,hootsuite Calls (tweets!) to congressFundraising Increase in donations/donors click-through conversionsRecruit volunteers Number of volunteers Web analytics, conversions Adapted from “Measuring the Networked Nonprofit”
Identify your indicators Time on site Date Date DateNumber of website visitorsMost viewed website page besides homepageTop referral source to websiteFacebook visitors to websiteTwitter visitors to websiteLinkedin visitors to websiteTotal Facebook Likes# Facebook posts this time periodMost popular updateLikes, comments and shares on updateMost popular blog postTotal blog subscribers# blog posts this time periodmost popular postTotal blog pageviewsComments Adapted from: htt[://bit.ly/SMARTgoaltracking