The "Net" and the "Work" of Networking HBA 10-12-11

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  • 1. The “Net” and the “Work” of Networking HBA October 12, 2011 Susan J. Bethanis CEO, Mariposa Leadership, Inc. ©2011 Mariposa Leadership, Inc.
  • 2. ©2011 Mariposa Leadership, Inc.
  • 3. ©2011 Mariposa Leadership, Inc.
  • 4. ©2011 Mariposa Leadership, Inc.
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  • 7. ©2011 Mariposa Leadership, Inc.
  • 8. LGoD! LET GO (OF YOUR) DEVICE ©2011 Mariposa Leadership, Inc.
  • 9. What to expect in today’s talk Discuss importance of particular networking actions: LGoD F2F TRIADs Discuss mindset of curiosity and “influence-ability” Discuss best practices in using tools to sustain and grow your community: LinkedIn Twitter Skype ©2011 Mariposa Leadership, Inc.
  • 10. Quick “chat” about networking What is it about networking that is particularly challenging that you want to discuss today? ©2011 Mariposa Leadership, Inc.
  • 11. Why do you want to network? Conversation with a tech VP: Why do you want to network? More perspectives/learnings, esp with whole different biz I want them to think of me when they need something Won’t feel so isolated Reinforce my confidence with various people Gain credibility through social proof (in my conversation with…) Get to know folks in different biz units ©2011 Mariposa Leadership, Inc.
  • 12. More meaningful networking What can you give? Swap stories: successes, best practices, etc. Connect people to information Connect people to other people (triading) ©2011 Mariposa Leadership, Inc.
  • 13. Importance of triading Triad @ “event”: surround yourself w/at least 2 people: ― Introduce people to each other ― Talk with both of them at the same time ― Help deepen that relationship What are their mutual interests? What do they do? What are their core values? Triad your “rolodex”: who should be connected, which two people need similar info? These 2 acts create loyalty, followership and reciprocity ©2011 Mariposa Leadership, Inc.
  • 14. Mindset going into networking conversations Curiosity and Being “influence-able” ©2011 Mariposa Leadership, Inc.
  • 15. Additional things to consider Great way to make a connection without a hard sell: ask for advice, for feedback on a new service/product Combine networking with a passion; go to events, etc. that you like Be patient with cultivating relationships REALLY focus on remembering people’s names When you’re at an event/party, make sure everyone is having a good time, even if you’re not the host (people will gravitate to you) Have your signature questions in your back pocket ©2011 Mariposa Leadership, Inc.
  • 16. Quick “chat”: Signature questions What is an example of a “signature” question you typically use in a networking situation? ©2011 Mariposa Leadership, Inc.
  • 17. Tools for networking/community building LinkedIn: so you have 500+ connections…now what? Focus on diversity, not size. Focus on the connectors in different arenas Look at who they’re connected to: match up with companies you want to know, learn from, sell to… Twitter: use it as a newsfeed and gift the info you receive DON’T use it like Facebook Try Favorious to tag info Skype/Halo/Telepresence: this isn’t the real thing but it’s pretty close ©2011 Mariposa Leadership, Inc.
  • 18. Networking for results “Dig the well before you are thirsty.” When you need people, you’ve already been connected Leverage people as sounding boards and get help with specific problems Go to the hubs (those who know what’s going on around the org, those who get stuff done) at all levels Swarm the hub – who do you know knows this person, ask your boss to go to that person’s boss Having an issue with a particular person? Who are your shared connections? Go to them to get advice ©2011 Mariposa Leadership, Inc.
  • 19. Bibliography Bethanis, Susan J. (2004). Leadership Chronicles of a Corporate Sage. Chicago: Dearborn Trade Publishing. Brooks, David. (2011). The Social Animal: The Hidden Sources of Love, Character, and Achievement. New York: Random House. Logan, David (2011). Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization. New York: Harper Paperbacks. Turkle, Sherry (2011). Alone Together: Why We Expect More from Technology and Less from Each Other. New York: Basic Books. http://hbr.org/web/slideshows/six-rules-for-networking-at-work/1slide - Six Rules For Networking at Work ©2011 Mariposa Leadership, Inc.
  • 20. More information sueb@mariposaleadership.com Twitter: @suebethanis www.mariposaleadership.com ©2011 Mariposa Leadership, Inc.
  • 21. Q&O (Questions and Opinions) ©2011 Mariposa Leadership, Inc.