HOW TO USE THE WEB FOR PROFESSIONAL NETWORKING AND PERSONAL BRANDING Mario Sanchez Carrion mariosc.com [email_address]

Competition is fierce… http://www.flickr.com/photos/hiddenloop/2043141229

How will you stand out?

At your friendly headhunter’s office… YOU ARE HERE http://flickr.com/photos/himmelskratzer/1790759284/

Passive You as Commodity Superficial Active You as a Brand Authentic OLD NEW

Passive

You as Commodity

Superficial

Active

You as a Brand

Authentic

Pay attention to your summary: it’s the most important part

Find professional groups to join. Display them in your profile

Find people you know Research jobs Ask and answer questions: show your expertise

Use LinkedIn Applications Add your presentations and blog posts to your profile

LinkedIn Tips Create a branded LinkedIn URL using your name Add your picture Craft a good Summary section (most important part): Include your elevator pitch and, List your expertise using descriptive keywords Subscribe to LinkedIn Groups related to your expertise Answer and ask questions (participate!) Add connections and build your network Add your blog and presentations using Applications Stay in touch with your network (remember: it’s up to you to put the “social” in social networks)

Create a branded LinkedIn URL using your name

Add your picture

Craft a good Summary section (most important part):

Include your elevator pitch and,

List your expertise using descriptive keywords

Subscribe to LinkedIn Groups related to your expertise

Answer and ask questions (participate!)

Add connections and build your network

Add your blog and presentations using Applications

Stay in touch with your network (remember: it’s up to you to put the “social” in social networks)

Register Your Name Domain

Domain Registration Tips Register your name NOW ; it’s less than $10/year! Choose the .com extension If yourname.com is taken, try one of the following: Register the .org version, Add your middle initial Add your full middle name Use your first initial followed by your last name Register your domain for several years at once Set up automatic renewal Set up a branded email address [email_address] and forward it to your email client (i.e. [email_address] )

Register your name NOW ; it’s less than $10/year!

Choose the .com extension

If yourname.com is taken, try one of the following:

Register the .org version,

Add your middle initial

Add your full middle name

Use your first initial followed by your last name

Register your domain for several years at once

Set up automatic renewal

Set up a branded email address [email_address] and forward it to your email client (i.e. [email_address] )

Create a Simple Website

Create a Simple Website Some things to include: Elevator pitch Picture Links to About / Contact Awards/Affiliations (for credibility Links to social network profiles

Some things to include:

Elevator pitch

Picture

Links to About / Contact

Awards/Affiliations (for credibility

Links to social network profiles

or, Create a Nombray Page It consolidates your social network profiles in one place

or, Start a Blog Wordpress is free and easy Post articles Tag them with categories Allow comments and interact Claim your blog at Technorati

Wordpress is free and easy

Post articles

Tag them with categories

Allow comments and interact

Claim your blog at Technorati

1. Sign up using your name as handle if available 2. Create a branded background 3. Add your picture Then… Become familiar with Twitter

8. Follow them 9. Go back to your page, and… 4. Go to Twitter Search 5. Search for your topic 6. Find interesting people 7. Go to their Twitter page

Start the conversation! 140 Characters or Less!

Start the conversation!

140 Characters or Less!

Other powerful online tools… : share presentations : share videos : share pictures : share web pages : share your opinion

Share presentations Tag them and embed them on your blog or website

Make a video resume Talk about current events in your field Film and upload your presentations Interview experts Do Video book reviews Embed your videos on your blog or site With Youtube you can…

Make a video resume

Talk about current events in your field

Film and upload your presentations

Interview experts

Do Video book reviews

Embed your videos on your blog or site

Showcase your portfolio Share photos of your presentations Place a Flickr badge on your site or blog Use flickr’s Creative Commons search for pictures you can use With Flickr you can… http://www.flickr.com/photos/chrispino/3296900548 http://www.flickr.com/photos/jayzinternet786/2718233668/ http://www.flickr.com/groups/circle/

Review books at Amazon Write a review when you read a book in your field

Google your name

Own Google’s first page Create a profile in the most important social media sites (LinkedIn, Twitter, Facebook, Amazon,etc.) Use your name as “handle” or ID, if available Create a Google profile Register your name and create a simple personal website Publish a blog Leave good comments on other blogs Be careful: What happens in Vegas Stays in Google * Google your name often *Quote by Scott Monty

Create a profile in the most important social media sites (LinkedIn, Twitter, Facebook, Amazon,etc.)

Use your name as “handle” or ID, if available

Create a Google profile

Register your name and create a simple personal website

Publish a blog

Leave good comments on other blogs

Be careful: What happens in Vegas Stays in Google *

Google your name often

So, let’s recap: Create a LinkedIn profile Register your domain name Create a simple personal website or Nombray page Experiment with Twitter Use Slideshare, Youtube, Flickr Review books at Amazon Learn to blog Create profiles in other social networks: Facebook, etc. Google your name often: own the first page Be careful: you are what you post

Create a LinkedIn profile

Register your domain name

Create a simple personal website or Nombray page

Experiment with Twitter

Use Slideshare, Youtube, Flickr

Review books at Amazon

Learn to blog

Create profiles in other social networks: Facebook, etc.

Google your name often: own the first page

Be careful: you are what you post

THANK YOU! mariosc.com mariosc.com/blog mariosc.com/linkedin mariosc.com/twitter [email_address] Meet me online: