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From Brick To Click - Thesis
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From Brick To Click - Thesis

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Installing Flexibility in Traditional Organizations …

Installing Flexibility in Traditional Organizations

Companies are facing dramatic changes in the digital age: “from brick to click” is how they describe this revolution, which is currently taking place in modern-day economies. The brick refers to the traditional form of doing business. The majority of companies still produces vertically integrated, closed value added chains – and is obsessed with technical perfection. Is that a recipe for success in the future? Nowadays the markets are not driven by long-life products but by variety and change. To win, the victor must be able to react to customers’ needs at the click of a mouse.

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Transcript

  • 1. From Brick to Click Installing Flexibility in Traditional Organizations Mario J. Paladini Supervisor: Prof. Dr. Alfred Kötzle
  • 2. Agenda
    • Overview
      • Highlights
      • Conclusion
    • Findings
    • Forecast
  • 3. Overview. Highlights
    • Chaotic Environment
      • Tech. Inovation Solutions > Org. Implement.
      • Absence CLEAR Order = RELATIONS
      • “ Brick” Traditional Static Order
      • Demand Flexibility
      • “ Click” Dynamic Order
  • 4. Overview. Highlights
    • “ Act now e” (Advantages vs. disadvantages)
      • Knowledge
      • Digitalization
      • Integration/Internetworking
      • Disintermediation
      • Immediacy
      • Globalization
  • 5. Overview. Highlights
    • “ Act now e” (Business models)
  • 6. Overview. Highlights
    • “ Act now e”
  • 7. Overview. Highlights
    • “ Act now e”
  • 8. Overview. Highlights
    • “ Act now e”
    e-SCM e-CRM
  • 9. Overview. Highlights
    • “ Act now e” (Migration Shifts)
      • Organizational Structure
    Hierarchical Comunication Flows Shared Knowledge
  • 10. Overview. Highlights
    • “ Act now e” (Migration Shifts)
      • Increasing Flexibility
    GEO Scope of Economy Mass Customization
  • 11. Overview. Highlights
    • “ Act now e” (Migration Shifts)
      • Paradigm
    Physical Resource Management Information Management
  • 12. Overview. Conclusion
    • New mind-set to deal Digital Firm
    • Organize
      • Structure
      • Pocesses
        • Manage employees
        • Networks functions
      • Culture
    • Not just throw technology
    • “ From e-business to business” Porter
  • 13. Findings
    • M-commerce
  • 14. Findings
    • Outsourced Applications (ASP)
      • Web enabled
      • Plug-and-Play
  • 15. Forecast
    • De-capitalization (Outsourced)
    • Customer (profitable) loyalty (CRM – SCM)
    • Supporting Technology (Infrastructure)
    • Integration
    • Wireless Applications
  • 16. Forecast “ Scattered Organism”
  • 17. The end Questions & Comments