From Brick to Click Installing Flexibility in Traditional Organizations Mario J. Paladini Supervisor: Prof. Dr. Alfred Kötzle

Agenda Overview Highlights Conclusion Findings Forecast

Overview

Highlights

Conclusion

Findings

Forecast

Overview. Highlights Chaotic Environment Tech. Inovation Solutions > Org. Implement. Absence CLEAR Order = RELATIONS “ Brick” Traditional Static Order Demand Flexibility “ Click” Dynamic Order

Chaotic Environment

Tech. Inovation Solutions > Org. Implement.

Absence CLEAR Order = RELATIONS

“ Brick” Traditional Static Order

Demand Flexibility

“ Click” Dynamic Order

Overview. Highlights “ Act now e” (Advantages vs. disadvantages) Knowledge Digitalization Integration/Internetworking Disintermediation Immediacy Globalization

“ Act now e” (Advantages vs. disadvantages)

Knowledge

Digitalization

Integration/Internetworking

Disintermediation

Immediacy

Globalization

Overview. Highlights “ Act now e” (Business models)

“ Act now e” (Business models)

Overview. Highlights “ Act now e”

“ Act now e”

Overview. Highlights “ Act now e”

“ Act now e”

Overview. Highlights “ Act now e” e-SCM e-CRM

“ Act now e”

Overview. Highlights “ Act now e” (Migration Shifts) Organizational Structure Hierarchical Comunication Flows Shared Knowledge

“ Act now e” (Migration Shifts)

Organizational Structure

Overview. Highlights “ Act now e” (Migration Shifts) Increasing Flexibility GEO Scope of Economy Mass Customization

“ Act now e” (Migration Shifts)

Increasing Flexibility

Overview. Highlights “ Act now e” (Migration Shifts) Paradigm Physical Resource Management Information Management

“ Act now e” (Migration Shifts)

Paradigm

Overview. Conclusion New mind-set to deal Digital Firm Organize Structure Pocesses Manage employees Networks functions Culture Not just throw technology “ From e-business to business” Porter

New mind-set to deal Digital Firm

Organize

Structure

Pocesses

Manage employees

Networks functions

Culture

Not just throw technology

“ From e-business to business” Porter

Findings M-commerce

M-commerce

Findings Outsourced Applications (ASP) Web enabled Plug-and-Play

Outsourced Applications (ASP)

Web enabled

Plug-and-Play

Forecast De-capitalization (Outsourced) Customer (profitable) loyalty (CRM – SCM) Supporting Technology (Infrastructure) Integration Wireless Applications

De-capitalization (Outsourced)

Customer (profitable) loyalty (CRM – SCM)

Supporting Technology (Infrastructure)

Integration

Wireless Applications

Forecast “ Scattered Organism”

The end Questions & Comments