How To Automate Your Online Business


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Automation makes running any online business as simple as 123. More importantly, only by automating your whole online business will you achieve the freedom and lifestyle that makes Internet Marketing so attractive to millions of people worldwide. Here are a few pointers on how to automate your online business...

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How To Automate Your Online Business

  1. 1. Created by Mariusz
  2. 2. Automation makes running any online business a total breeze. More importantly, only byautomating your whole online business will you achieve the freedom and lifestyle that makesInternet Marketing so attractive to millions of people worldwide.The Internet is tailor made for automation. It can retrieve, process and transmit data at alightning speed. It can keep track of billions of pieces of information on a single server. In reality,the whole system is one giant automated machine run by countless servers and an ever decreasingnumber of wires as the web goes wireless.And then there is the computer - your main business automation tool. The computer is theperfect automation tool. It can handle incoming data, process files, and dispense information allwithin the blink of an eye. Computers are the real workhorses of our modern age - they do most ofthe work for us. They are so important, running any competitive online or off-line business nowwithout a computer would be hard to imagine, not to mention foolhardy.Combine these two key elements with automated marketing software and running anybusiness on automation will indeed seem like a total breeze. It all comes down to numbers, with theInternet and computers, you can handle, sell and process a million units as easy as you can handleten units.Computers and the web make these large numbers possible. They make marketing onlinenot only viable but also very lucrative. Whole automated marketing systems can be put into place,bringing in revenue automatically. Virtual auto income machines can be created.Lets look closely at some examples and discover what you need in order to put theseautomated marketing systems to work for you.Lets say you have a digital information product that you wish to sell online. Your automatedmarketing system will probably start with the acquisition of a domain name www.widgets-info.comand construction of an online website where customers can purchase and download your product.Designing your own site and sales letter will take some work and you must know whatyoure doing or all the automation in the world will be pointless because if your online site doesntconvert traffic into sales, its game over. Your site or online business MUST convert your visitors intopaying customers.Many marketers hire or get someone else to design their profit generating sites for them.You may have to pay highly for a good professional quality site and high quality sales copy but it isthe key to the success of your whole marketing operation.A well optimized website will pull in free targeted traffic from the different search enginesautomatically. A high quality sales letter or copy will then convert this traffic into sales and incomeautomatically. To increase sales many marketers buy their traffic from Pay-Per-Click advertisingsuch as those services offered by Google Adwords or Yahoos Overture.Once you have targeted traffic hitting your website... all your marketing procedures can beautomated. In most cases, with simple software programs that will run your online business onauto-pilot.
  3. 3. Most professional marketers capture the contact information of their visitors. They followup with the grand daddy of all automated systems - the autoresponder. Studies have consistentlyshown, it usually takes from 6 to 7 follow-up emails before a customer buys your product. Theautoresponder is one automated tool you must use with your online business.Many marketers offer ecourses or free newsletters as a way of automatically keeping intouch with customers or potential customers. An autoresponder can draw visitors back to your siteand marketing page again and again, to hear your sales pitch. It is the vital element in yourautomated marketing system.Automation of your whole checkout system can be done with programs like ClickBank,PayPal or 1ShoppingCart... these automated checkout systems will take your customers through thecheckout process and can deliver digital products or software downloads immediately.Here Are Some Automation Tips:•••••••••••Use autoresponders for follow-ups and building contact listsUse automated checkout systems like ClickBank or 1ShoppingCartUse simple online videos to explain complex tasks or productsUse Google Sitemaps to automatically index and update your pagesUse organic SEO tactics like keyword rich articles to get trafficUse RSS feeds to automatically syndicate your content and articlesUse RSS feeds to automatically build content and webpagesUse datafeeds to automatically update your products or kontentUse audio testimonials to warm up visitors (the net is a cold place)Use a well defined Frequently Asked Questions page or pagesUse Paypal or a similar system for paying your online business bills (hosting, advertising,promotions) and for receiving payments/commissions - this way you can be away from yourbusiness for long periods of time and everything will still run smoothly, on auto-pilotOnce all these elements have been put into place: your targeted traffic, your website withsales page and checkout cart, your autoresponders with follow-up messages, your delivery ofpurchased products, and a payment system to pay your bills/receive your commissions orpayments... you will have constructed an automated system that will deliver sales and income24/7/365. There are countless websites and businesses on the web doing exactly that -automatically running and earning money for their owners.Another popular online business model uses affiliate programs and advertising such asGoogle Adsense as their main sources of income, instead of offering products for sale.These automated marketing systems are set up in the same way. Only no actually selling isdone on the site... these sites pre-sell by giving away valuable information, product reviews, orcomparison shopping tips to their visitors. Then and only then are potential customers sent toaffiliate sites to make their purchases. With the affiliate (site owner) getting a percentage of theselling price for having referred the customer or client. Some great third party affiliate programs areCommission Junction, LinkShare, Shareasale, and Amazon.
  4. 4. This automated affiliate/advertising website business offers the most freedom and the leastheadaches. It is an ideal automated business system that if done right can be extremely lucrative forthose who put these automated marketing systems into place.It can be pure perfection where automation meets the Internet, computers and themarketing process. It can be a marvel to behold and a complete joy to experience in action. Forthose savvy marketers who have perfected this system it spells only one thing - freedom. And awhole lot of it!