The world is facing an
unprecedented economic
crisis. Many companies have
experienced strong reductions
in sales, forcing them, in order
to survive, to reduce costs
and be more efficient.
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Today, more than ever,
companies ought to be
creative and be able to think
different, since the old ways of
doing things will not provide
adequate answers. This is why
innovation has become critical
to survival.

We created Innovation
ExpressTM, a new service to
help your firm generate new
ideas and different ideas for
the most urgent challenges
of your organization.

Based on “The Global
CEO Study 2006” by
IBM, the number one
source of innovative
ideas are employees.
This means that
frontline employees,
which are closer to
your customers, and
people executing the
company´s processes,
are the ones that could
offer the best
innovation ideas.

It is well know that the average japanesse firm
receives 24 ideas per employee per year and saves
an average of $4,000 per employee. Just in 2007
Toyota received 540,000 ideas from their employees.

Innovation ExpressTM is like if we changed the
“chip” your employees have on their head, so they
see things differently and discover more creative
solutions to survive this crisis.

We help you find solutions that will make you say:
How I didn´t think about that before?

We have the
methodology to help your
people see through
lenses of opportunity, so
they can discover the
opportunities that the
new economic conditions
will bring.

The transformation requires leaders
Leadership for innovation that would help their teams to be able
to see the world through lenses of
Energyzed by this new way
posibilities and not only restrictions, so
of seeing the world,
they can see things they are not
leaders and their teams
presently seeing
are free to act in new
ways, so they can take
advantage of new
See
opportunities of creating
value
Act Believe
It is only through new and different
Think ways of seeing that leaders and their
teams may question what they believe
is possible
Once people see and think differently,
they are free to think on new solutions,
new focuses and new prototypes of
ideas they want to prove and apply

Innovation ExpressTM
uses technology to put
all the brains in your
organization to think
different and capture
ideas in concrete short
term implementation
plans.

Innovation ExpressTM consists of 5 simple steps:
1 2 3 4 5
Define Traing your Generate Evaluate Implement
your People New Ideas Ideas
Challenge Ideas

1
Either you need to reduce your
costs, increase your revenue or
keep your customer’s loyalty,
Innovation ExpressTM is
focused on your more pressing
needs.

2
Innovation ExpressTM uses e-
Learning to train your people on
innovation and creativity in a
fast and cost-effective way with
online modules that only take 15
minutes each.

3
Once your employees have
being train in thinking different,
we will create an Idea Challenge
where people submit their ideas
to an idea management system.

4
The online idea management
system will help a previously
defined evaluation team to
evaluate and select the best
ideas.

5
Your firm will implement the
ideas most appropiate to your
current challenges. Either the
ones with the highest return
or investment or the ones that
are easier to implement.
These ideas will become
innovation projects.

Innovation ExpressTM is design to
be implemented in less that 4
weeks.

For more information:
www.SweetRush.com
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