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Transcript

  • 1. Social Media For Business @mariomjankov
  • 2. What is Social Media ? A Content To Share and Interaction.
  • 3. The Challenge Traditional Marketing is NOT Working Anymore
  • 4. Think Different Think “Customers”!
  • 5. So What Is Social Media ? It’s not a Campaign. It’s not a Strategy.
  • 6. So What Is Social Media ? It’s not a Campaign. It’s not a Strategy. It’s a Business!
  • 7. Characteristics
  • 8. Listening Just Listen Carefully!
  • 9. Openness Openness & Transparency
  • 10. Conversation Traditional Media “Broadcasting” is Dead.
  • 11. Community Communities Forming.
  • 12. Connectedness Whenever However and Wherever.
  • 13. Participation Media or Audience ? No Difference.
  • 14. Important ! CRM is Dead. Long Live the CMR! Customers Are in Control!
  • 15. More Important !! Be Patient. Be Passionate. Take Care.
  • 16. O.K. Where To Start ?
  • 17. Project Map
  • 18. Project Map
  • 19. 1 Develop, optimize and maintain your Company Blog
  • 20. 2 Create your customized Online Profile and optimize your BIO
  • 21. 3 Share your content and generate traffic back to your site and blog and increase your site and blog search engine ranking
  • 22. 4 Create and maintain your Business Group and Business Fan Page
  • 23. 5 Interlink the content from all social media sources and start to build your
  • 24. 5 Interlink the content from all social media sources and start to build your Brand Equity
  • 25. 6 Maintain your brand: Listen - Set Goals - Plan - Execution - Measure - Adjust
  • 26. Important! Listen! Define Success Choose Eligible Social Media Listen and Do Care Listen and Do Care Listen and Do Care Measure Adjust
  • 27. Worth To Remember !! Meet Your Be Innovative and Don’t Play Customer Active “Numbers” Have A Unique Make Think Social Media Content Word-Of-Mouth
  • 28. Worth To Remember !! Meet Your Be Innovative and Don’t Play Customer Active “Numbers” Have A Unique Make Think Social Media Content Word-Of-Mouth Brand Equity
  • 29. Thank You! Q/A @mariomjankov Photos by Ola Kala www.olakala.cz