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Social Media For Business
        @mariomjankov
What is Social
    Media ?

A Content To Share
       and
   Interaction.
The Challenge


 Traditional Marketing
is NOT Working Anymore
Think Different


Think “Customers”!
So What Is Social Media ?

    It’s not a Campaign.
    It’s not a Strategy.
So What Is Social Media ?

    It’s not a Campaign.
    It’s not a Strategy.
    It’s a Business!
Characteristics
Listening

   Just
 Listen
Carefully!
Openness


Openness &
Transparency
Conversation

Traditional Media
“Broadcasting” is
      Dead.
Community


Communities
 Forming.
Connectedness


 Whenever
However and
 Wherever.
Participation


  Media or
 Audience ?
No Difference.
Important !

   CRM is Dead.
Long Live the CMR!
 Customers Are in
     Control!
More Important !!

 Be Patient.
Be Passionate.
 Take Care.
O.K.
Where To Start ?
Project Map
Project Map
1
 Develop, optimize and
maintain your Company
         Blog
2
Create your customized
  Online Profile and
  optimize your BIO
3
Share your content and generate
traffic back to your site and blog
 and increase your site and blog
      search engine r...
4
Create and maintain your
   Business Group and
   Business Fan Page
5
  Interlink the content
  from all social media
sources and start to build
           your
5
  Interlink the content
  from all social media
sources and start to build
           your
    Brand Equity
6
  Maintain your brand:
Listen - Set Goals - Plan
 - Execution - Measure -
          Adjust
Important!
          Listen!
      Define Success
Choose Eligible Social Media
    Listen and Do Care
    Listen and Do Car...
Worth To Remember !!
    Meet Your        Be Innovative and    Don’t Play
    Customer               Active         “Numbe...
Worth To Remember !!
    Meet Your         Be Innovative and    Don’t Play
    Customer                Active         “Num...
Thank You!


                        Q/A

                      @mariomjankov

Photos by Ola Kala
 www.olakala.cz
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Social Media for Business

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Transcript of "Social Media for Business"

  1. 1. Social Media For Business @mariomjankov
  2. 2. What is Social Media ? A Content To Share and Interaction.
  3. 3. The Challenge Traditional Marketing is NOT Working Anymore
  4. 4. Think Different Think “Customers”!
  5. 5. So What Is Social Media ? It’s not a Campaign. It’s not a Strategy.
  6. 6. So What Is Social Media ? It’s not a Campaign. It’s not a Strategy. It’s a Business!
  7. 7. Characteristics
  8. 8. Listening Just Listen Carefully!
  9. 9. Openness Openness & Transparency
  10. 10. Conversation Traditional Media “Broadcasting” is Dead.
  11. 11. Community Communities Forming.
  12. 12. Connectedness Whenever However and Wherever.
  13. 13. Participation Media or Audience ? No Difference.
  14. 14. Important ! CRM is Dead. Long Live the CMR! Customers Are in Control!
  15. 15. More Important !! Be Patient. Be Passionate. Take Care.
  16. 16. O.K. Where To Start ?
  17. 17. Project Map
  18. 18. Project Map
  19. 19. 1 Develop, optimize and maintain your Company Blog
  20. 20. 2 Create your customized Online Profile and optimize your BIO
  21. 21. 3 Share your content and generate traffic back to your site and blog and increase your site and blog search engine ranking
  22. 22. 4 Create and maintain your Business Group and Business Fan Page
  23. 23. 5 Interlink the content from all social media sources and start to build your
  24. 24. 5 Interlink the content from all social media sources and start to build your Brand Equity
  25. 25. 6 Maintain your brand: Listen - Set Goals - Plan - Execution - Measure - Adjust
  26. 26. Important! Listen! Define Success Choose Eligible Social Media Listen and Do Care Listen and Do Care Listen and Do Care Measure Adjust
  27. 27. Worth To Remember !! Meet Your Be Innovative and Don’t Play Customer Active “Numbers” Have A Unique Make Think Social Media Content Word-Of-Mouth
  28. 28. Worth To Remember !! Meet Your Be Innovative and Don’t Play Customer Active “Numbers” Have A Unique Make Think Social Media Content Word-Of-Mouth Brand Equity
  29. 29. Thank You! Q/A @mariomjankov Photos by Ola Kala www.olakala.cz
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