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Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
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Social Media for Business

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Transcript

  • 1. Social Media For Business @mariomjankov
  • 2. What is Social Media ? A Content To Share and Interaction.
  • 3. The Challenge Traditional Marketing is NOT Working Anymore
  • 4. Think Different Think “Customers”!
  • 5. So What Is Social Media ? It’s not a Campaign. It’s not a Strategy.
  • 6. So What Is Social Media ? It’s not a Campaign. It’s not a Strategy. It’s a Business!
  • 7. Characteristics
  • 8. Listening Just Listen Carefully!
  • 9. Openness Openness & Transparency
  • 10. Conversation Traditional Media “Broadcasting” is Dead.
  • 11. Community Communities Forming.
  • 12. Connectedness Whenever However and Wherever.
  • 13. Participation Media or Audience ? No Difference.
  • 14. Important ! CRM is Dead. Long Live the CMR! Customers Are in Control!
  • 15. More Important !! Be Patient. Be Passionate. Take Care.
  • 16. O.K. Where To Start ?
  • 17. Project Map
  • 18. Project Map
  • 19. 1 Develop, optimize and maintain your Company Blog
  • 20. 2 Create your customized Online Profile and optimize your BIO
  • 21. 3 Share your content and generate traffic back to your site and blog and increase your site and blog search engine ranking
  • 22. 4 Create and maintain your Business Group and Business Fan Page
  • 23. 5 Interlink the content from all social media sources and start to build your
  • 24. 5 Interlink the content from all social media sources and start to build your Brand Equity
  • 25. 6 Maintain your brand: Listen - Set Goals - Plan - Execution - Measure - Adjust
  • 26. Important! Listen! Define Success Choose Eligible Social Media Listen and Do Care Listen and Do Care Listen and Do Care Measure Adjust
  • 27. Worth To Remember !! Meet Your Be Innovative and Don’t Play Customer Active “Numbers” Have A Unique Make Think Social Media Content Word-Of-Mouth
  • 28. Worth To Remember !! Meet Your Be Innovative and Don’t Play Customer Active “Numbers” Have A Unique Make Think Social Media Content Word-Of-Mouth Brand Equity
  • 29. Thank You! Q/A @mariomjankov Photos by Ola Kala www.olakala.cz

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