Common Criticism of Gamification (and how to respond to it)
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Common Criticism of Gamification (and how to respond to it)

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Many people have an opinion of Gamification - the use of game concept for non-game applications - although they don't lnow much about the topic itself. The following slides contain responses that I ...

Many people have an opinion of Gamification - the use of game concept for non-game applications - although they don't lnow much about the topic itself. The following slides contain responses that I got in many encounters with colleagues, customers and friends, and my own responses to it.

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  • Nice slides here. This term is a bit of an obstacle for those of us in the industry. We need to get the marketplace focused on the results it can drive. Thanks for helping support that!
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  • Great slides and thoughts. This term is a bit of an obstacle for those of us in the industry. Need to get the marketplace focused on the results it’s driving. Thanks for helping support that!
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Common Criticism of Gamification (and how to respond to it) Common Criticism of Gamification (and how to respond to it) Presentation Transcript

  • Common Criticism of GAMIFICATION(and how to respond to it)by Mario Herger © 2011
  • Purpose The following deck lists some real quotes with criticism of GAMIFICATION that I have personally encountered. I provide you with a set of replies, in case you face similar situations.©  2011 Mario Herger. All rights reserved. www.enterprise-gamification.com 2
  • The Serious Co-Worker I DON’T NEED TO WASTE MY TIME ON FUN STUFF, I HAVE TO DO SERIOUS WORK.©  2011 Mario Herger. All rights reserved. www.enterprise-gamification.com 3
  • The Serious Co-Worker I DON’T NEED TO WASTE MY TIME ON FUN STUFF, I HAVE TO DO SERIOUS WORK. Why do you consider fun and serious work as exclusive? World of Warcraft players created the 2nd largest Wiki after Wikipedia. Children understand the world through play and fun.©  2011 Mario Herger. All rights reserved. www.enterprise-gamification.com 4
  • The “Humorous” Knows-It-All LOL! DO WE MAKE NOW A SHOOTING GAME OUT OF PLANNING?©  2011 Mario Herger. All rights reserved. www.enterprise-gamification.com 5
  • The “Humorous” Knows-It-All LOL! DO WE MAKE NOW A SHOOTING GAME OUT OF PLANNING? If a shooting game helps us make planning faster, guarantees better data, and reduces costs, the answer is: YES!©  2011 Mario Herger. All rights reserved. www.enterprise-gamification.com 6
  • The Greedy Critic Or What does this say about her? GAMIFICATION IS JUST EXPLOITING EMPLOYEES. NOBODY IS GONNA DO THAT JUST FOR POINTS.©  2011 Mario Herger. All rights reserved. www.enterprise-gamification.com 7
  • The Greedy Critic Or What does this say about her? GAMIFICATION IS JUST EXPLOITING EMPLOYEES. NOBODY IS GONNA DO THAT JUST FOR POINTS.But maybe employees are havingfun? They like achieving goals?Enjoy socializing and workingtogether? Profit from instantfeedback doing their job better?And maybe they can exchangepoints for real goods?©  2011 Mario Herger. All rights reserved. www.enterprise-gamification.com 8
  • The Greedy Critic Or What does this say about her? GAMIFICATION IS JUST EXPLOITING EMPLOYEES. NOBODY IS GONNA DO THAT JUST FOR POINTS.BTW: Do you collect frequentflyer mails? Participate inloyalty programs? Feel goodwhen somebody praises you? …Why would YOU do that andappreciate it?©  2011 Mario Herger. All rights reserved. www.enterprise-gamification.com 9
  • The What’s-true-for-me-is-true-for-everyone-else-Guy I DON’T EVEN PLAY FARMVILLE. WHO’S INTERESTED IN PLAYING THAT AND GROWING FLOWERS AT WORK?©  2011 Mario Herger. All rights reserved. www.enterprise-gamification.com 10
  • The What’s-true-for-me-is-true-for-everyone-else-Guy I DON’T EVEN PLAY FARMVILLE. WHO’S INTERESTED IN PLAYING THAT AND GROWING FLOWERS AT WORK? Maybe not you, BUT 84 million people are. And very likely some are amongst your colleagues and fellow kettle herders. Source: http://bit.ly/p0zmzA©  2011 Mario Herger. All rights reserved. www.enterprise-gamification.com 11
  • The Bean Countress GAMIFICATION? WE DON’T HAVE MONEY FOR THINGS LIKE THAT!©  2011 Mario Herger. All rights reserved. www.enterprise-gamification.com 12
  • The Bean Countress GAMIFICATION? WE DON’T HAVE MONEY FOR THINGS LIKE THAT!If the investment savesyou 15%, helps you close23% more deals, havepeople finish projectsfaster, and as side-effectlet people have fun, weshould spend the money. ©  2011 Mario Herger. All rights reserved. www.enterprise-gamification.com 13
  • The Throw-Every-Requirement-at-it DOES GAMIFICATION CURE CANCER? BRING MAN TO MARS? IF NOT, THEN FORGET ABOUT IT.©  2011 Mario Herger. All rights reserved. www.enterprise-gamification.com 14
  • The Throw-Every-Requirement-at-it DOES GAMIFICATION CURE CANCER? BRING MAN TO MARS? IF NOT, THEN FORGET ABOUT IT. A game just helped AIDS- researchers solve a problem that they couldn’t solve for the past 15 years. Link: http://fold.it Maybe Gamification is *the* way to get humans to Mars!©  2011 Mario Herger. All rights reserved. www.enterprise-gamification.com 15
  • The Ivory Tower Critic GAMIFICATION IS BULLSHIT!©  2011 Mario Herger. All rights reserved. www.enterprise-gamification.com 16
  • The Ivory Tower Critic GAMIFICATION IS BULLSHIT!First: Watch your language. ©  2011 Mario Herger. All rights reserved. www.enterprise-gamification.com 17
  • The Ivory Tower Critic GAMIFICATION IS BULLSHIT!First: Watch your language.Second: Come back when youare willing to giveconstructive criticism and notseek to satisfy your vanityby aiming for cheap laughsand thumbs-up from the mob. ©  2011 Mario Herger. All rights reserved. www.enterprise-gamification.com 18
  • What about you? Did you have similar reactions from colleagues, customers and friends about Gamification? Share them and your answers: mario.herger@gmail.com Twitter: @mherger www.enterprise-gamification.com