FLUX·3D - Forward Looking User eXperience
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FLUX·3D - Forward Looking User eXperience

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FLUX·3D is a tool for making possible to the people participating actively -and in a sustainable way- in the design of products, services and processes. This tool makes possible to approach a complex ...

FLUX·3D is a tool for making possible to the people participating actively -and in a sustainable way- in the design of products, services and processes. This tool makes possible to approach a complex problem (such as the evaluation -in absolute and relative terms- of an innovation/prototype) in a simple and systematic way, which can be very helpful for making decisions (and defining future strategies) and/or improving the development of an innovation. FLUX·3D has been designed and developed by FUTURLAB - University of Alicante (Spain) together with Aalto University (Finland).

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FLUX·3D - Forward Looking User eXperience Presentation Transcript

  • 1. a joint initiative by
  • 2. WHAT IS FLUX·3D A productivity tool that allows to collect and compare information about any kind of user experience o The data gathered is relevant, thorough and systematic – yet the process is simple, intuitively compelling, and requires no previous skills from the user o Results are displayed instantly through visuals – yet are also stored in larger databases allowing for advanced analyses o The tool combines insightful data generation with an ease of use currently not found on the market
  • 3. CUSTOMISABLE AND TESTED THROUGH DIFFERENT CASE STUDIES
  • 4. BACKGROUND o Created by Futurlab to assess the usability and market potential of a new device for the geo-location of Alzheimer patients, the information generated by Flux3D in that case led to the establishment of an improved business model for the innovation. o A case involving tourist perceptions of the city of Bilbao demonstrated the generic applicability of the Flux3D methodology to the analysis of user experiences for any range of products or services. o Aalto University and Futurlab are now partnering to further test and validate the methodology with Aalto’s flagship multi-disciplinary courses in industry collaborations. o The potential of the tool would best be met in the form of a mobile software. Futurlab and Aalto are forming a team seeking to program Flux 3D as an App.
  • 5. WHAT IS FLUX·3D MAIN FEATURES • A highly flexible survey method based on a fractal data structure in 3 levels: 3 dimensions, 9 indicators, 27 variables measured through client responses to 27 questions on a Likert scale  Data gathering is simple, yet allows multiple and advanced comparisons, and an easy to understand data visualization in 3D (cubes). • A generic approach with customisation options that fits any question or context related to user experience: It can be used to evaluate and compare products, prototypes, services or processes and to differentiate between market segments. • The interface is simple enough for individual and recreational use – yet the underlying methodology is potent enough for demanding professional and business use. • Allows to build longer term data banks and opportunities to share this data between users through add-on services. • Paper version has already been tested in real cases evaluating products and services. Aalto University’s multi-disciplinary flagship programs will further test and refine the methodology in 2013-2014.
  • 6. HOW IT WORKS: STEP 2 THE COLLECTED DATA IS AUTOMATICALLY ORGANISED THROUGH AN INTERCONNECTED FRAME - GENERATING AN INSIGHTFUL, NUANCED AND HOLISTIC ANALYSIS OF THE CASE 3 DIMENSIONS 9 indicators 27 variables
  • 7. HOW IT WORKS: STEP 3 THE RESULTS ARE DISPLAYED VISUALLY AS A CUBE WHOSE SHAPE CHANGES ACCORDING TO THE LEVEL OF CLIENT APPROVAL PARAMETERS OF REFERENCE (customisable) The largest possible cube represents perfect user experience, reaching maximum ratings on all 3 dimensions
  • 8. THE GENERAL VIEW PROVIDES AN OVERVIEW OF RESULTS, HIGHLIGHTING STRENGTHS AND WEAKNESSES GENERAL VIEW (all users) 13 CUBES
  • 9. SELECTED VIEWS PROVIDE A VISUAL INTERPRETATION ACCORDING TO CHOSEN TOPICS OR MARKET SEGMENTS SEGMENT #1 (i.e. males) 13 x N CUBES N = number of segments considered
  • 10. SELECTED VIEWS PROVIDE A VISUAL INTERPRETATION ACCORDING TO CHOSEN TOPICS OR MARKET SEGMENTS SEGMENT #2 (i.e. females) 13 x N CUBES N = number of segments considered
  • 11. COMPARISONS CAN BE MADE ON THE FULL PICTURE, INSTEAD OF ONLY ISSUE BY ISSUE SEGMENTS COMPARISON All users Men Women
  • 12. ADVANTAGES OF THE FLUX 3D TOOL GETTING THE BEST USER FEEDBACK: • • • • • • 27 key questions: People tell you what you need to know (getting relevant, quality answers without boring your clients) The format guides you throughout the process - You don’t need to reinvent the wheel and come up with new questions each time The overview is thorough - you don’t miss out on key information Results are gathered in databases - You can compare, compile and present your results instantly and intuitively in flexible ways The feedback you get is robust and useful for the further development of your product/service Your data is not disposable after a single use – it adds up and retains value
  • 13. THE SOFTWARE INTERFACE ELIMINATES THE NEED TO DEAL WITH LABORIOUS TOOLS FOR DATA ANALYSIS 3 dimensions, 9 indicators & 27 variables… FOR EVERY USER
  • 14. CLEAR VALUE ADDED RELATED TO OTHER CUSTOMER FEEDBACK TOOLS IN THE MARKET o Existing customer feedback tools such as: Survey Monkey, Idea Campaign, Poll Daddy, eSurveysPro, SurveyGizmo, User Voice, Opinionlab, IdeaScale, iSuggest  These provide a template and polls that clients have to customize for their specific user feedback needs. Response data is collected automatically into spreadsheets, and the results can be visualized through excel-type programs. Others serve as simple voting and feedback tools (iSuggest).  However, there is no tool on the market that would: 1. 2. 3. 4. Offer a ready-made feedback template that is both qualitatively robust and relevant to most cases. Enable easy comparisons between different products/cases. Provide instant visual representations on the full scope of the results (the cube), instead of separate graphs for separate questions. Allow for comparative analyses on larger data sets.
  • 15. TEAM EXPERTISE FUTURLAB is a research unit composed by members of the Department of Sociology (University of Alicante, Spain). Main research fields: Futures Research · Polls · Market Research · Design thinking · Open Innovation · Participatory Foresight · User Experience · AALTO UNIVERSITY is a leading research university in design thinking, user-based innovation and multi-disciplinary collaborations bringing together design, business and technology. Aalto Global Impact is a platform that promotes and supports the societal impact of Aalto’s teaching and research.