SOCIAL MEDIA TRENDSMatthew PetrellaEastern Kentucky UniversityIndustrial & Organizational Psychology
WHAT WE WILL COVER   What is Social Media   The Evolution & History   Statistics   Who is Connecting and How   Overal...
WHAT IS SOCIAL MEDIA Internet sites where people interact freely, sharing and discussing  information about each other an...
THE EVOLUTION OF SOCIAL MEDIA It all started with the first email was delivered in 1971 Social Media is not new as you w...
THE EARLY DAYS 1989 – 2003   Tripod community for college students   Blogging begins   Sixdegree.com lets users create ...
2004 TO 2009 Facebook is created in 2004 at Harvard University     Began solely for college students required a .edu ema...
SOCIAL MEDIA IS NOT A FAD BUT A                REVOLUTION   Facebook has 901 million monthly users (March 2012)   Google...
WHO ARE WE CONNECTING WITH
HOW ARE WE CONNECTING
OVERALL DEMOGRAPHICS College students, or those who have completed some college,  represent the majority on social media ...
ENGAGEMENT & COMMITMENT“While social media is not the silver bullet that some pundits claim itto be, it is an extremely im...
901 Million Active Users•   More females than male•   Most user over age 45•   Some college education•   Household income ...
FACEBOOK THE BASICS Create your business page Complete the profile – more information the better when it  comes to a bus...
HT-EXPRESS FACEBOOK PAGE
FACEBOOK NEXT STEPS Promote page through bulk email e -newsletters and traditional  advertising     Pay to Promote!    ...
SWEEPSTAKES & COUPON TABS
MONITOR REGULARLY             • Monitor your page activity             • Engage in Facebook Ad               Campaigns
90 Million Visitors• 71% male users• 50% are 24 years  old or younger
GOOGLE+ Major recent redesign which mimics Facebook Timeline Google‟s original policies banned businesses from having an...
PROFILE / PAGE SET UP
LOOK FAMILIAR?
BUT DON‟T DISCOUNT GOOGLE+ Although users are slow to embrace Google+ there are  reasons why you should at the very least...
150 Million Users• Equal male & female• More over age 45• Bachelor or Graduate  degree• $50K - $99K income
LINKEDIN Largest most popular business social networking site focusing  on networking and careers In February they annou...
LINKEDIN PROFILE PAGE
LINKEDIN BUSINESS PAGE
OPTIMIZE YOUR LINKEDIN PAGE Activate status updates and have others from your company  post updates   Encourage visitors...
127 Million Active Users•   More female than male•   Slightly higher over 45•   Some college education•   Income $25K - $49K
TWITTER Twitter consists of small bursts of information called “Tweets”   Each Tweet is limited to 140 characters but ca...
TWITTER LINK
TWITTER FOLLOW
TIPS FOR TWEETING Stay up to date   Use “Twitter Search” to „listen‟ for your company‟s name, your    competitors‟ names...
YOUTUBE YouTube is a video-sharing website on which users can upload,  share, and view videos Simply create your company...
WINDSOR FLOOR CLEANING       MACHINE
PEPSI
WHAT TO DO NEXT? Respond to questions   Talk to your followers/fans/clients Build Relationships   Create bonds with ot...
FINAL COMMENTS / Q&AEngageInteractInvest the timeMonitorMeasureImprove
THANK YOUEastern Kentucky UniversityIndustrial & OrganizationalPsychology Graduate ProgramP re s e nterM a t t h ew Pet re...
Social Media Trends
Social Media Trends
Social Media Trends
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Social Media Trends

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A presentation on social media platforms and trends presented by the EKU Small Business Development Center on November 1, 2012 in Richmond, KY.

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Social Media Trends

  1. 1. SOCIAL MEDIA TRENDSMatthew PetrellaEastern Kentucky UniversityIndustrial & Organizational Psychology
  2. 2. WHAT WE WILL COVER What is Social Media The Evolution & History Statistics Who is Connecting and How Overall Demographics The Top Five– Getting Started Examples of Real Life Engagement Tips Final Comments Q&A
  3. 3. WHAT IS SOCIAL MEDIA Internet sites where people interact freely, sharing and discussing information about each other and their lives, using a multimedia mix of personal words, pictures, videos and audio . Although there are many sites and different forms we will focus on  Facebook  Google+  LinkedIn  Twitter  YouTube
  4. 4. THE EVOLUTION OF SOCIAL MEDIA It all started with the first email was delivered in 1971 Social Media is not new as you will see there were many versions over the past 40 years The early inventers were between 1989 – 2009 The explosive growth has been within the last 3 -5 years
  5. 5. THE EARLY DAYS 1989 – 2003 Tripod community for college students Blogging begins Sixdegree.com lets users create profiles and list friends AOL instant messenger is born grows to 34 million members Friends United created in Great Britain to relocate past school pals Friendster opened and grew to 3 million users in 3 months MySpace is launched as a clone of Friendster LinkedIn is started More than 3 billion web pages
  6. 6. 2004 TO 2009 Facebook is created in 2004 at Harvard University  Began solely for college students required a .edu email address  Eventually opened to the public in 2006 Podcasting begins Flickr image hosting site is born Digg is founded as a social news site to share news stories YouTube began storing and retrieving videos There are more than 8 billion web pages by 2005 2006 Twitter was launched as a micro blogging site  140 character limit 2009 the Internet saw 27 billion web pages
  7. 7. SOCIAL MEDIA IS NOT A FAD BUT A REVOLUTION Facebook has 901 million monthly users (March 2012) Google+ has 100 million active users (March 2012 ) LinkedIn has 161 million members (March 2012) Twitter sees 340 million tweets each day (March 2012) YouTube has over 4 billion videos viewed per day with over 800 million unique users visiting each month
  8. 8. WHO ARE WE CONNECTING WITH
  9. 9. HOW ARE WE CONNECTING
  10. 10. OVERALL DEMOGRAPHICS College students, or those who have completed some college, represent the majority on social media site users Over 66% of all adult online users are connected to one or more social media platforms Women use social media more than men
  11. 11. ENGAGEMENT & COMMITMENT“While social media is not the silver bullet that some pundits claim itto be, it is an extremely important & relatively low cost touch pointthat has a direct impact on sales & positive word of mouth.Companies not actively engaging are missing a huge opportunity & aresaying something to consumers intentionally or unintentionally abouthow willing they are to engage on consumers‟ terms.” J O S H M E N D E LS O H N V I CE P R E S I D E N T CH A D W I CK M A R T I N B A I LE ( S l i de s h a r e )So lets talk about each of the top networks and how to get started…
  12. 12. 901 Million Active Users• More females than male• Most user over age 45• Some college education• Household income >$50K
  13. 13. FACEBOOK THE BASICS Create your business page Complete the profile – more information the better when it comes to a business page  Not the same advice for personal pages  Best to create with company email account  Assign yourself and others in your organization as administrators Upload your cover photo and other photos or videos related to your business Upload your company logo as your profile picture Add a link from your company website to your Facebook Page
  14. 14. HT-EXPRESS FACEBOOK PAGE
  15. 15. FACEBOOK NEXT STEPS Promote page through bulk email e -newsletters and traditional advertising  Pay to Promote!  Is this important? Ask friends / colleagues / employees to “Like” the page Keep content updated  Be informative and educational to your audience  Remember it is a social platform not a direct selling platform Post pictures or video of your company / products Post links to informative industry news Introduce new members of your team Ask for feedback, poll questions Utilize new custom tabs and apps to engage your audience further
  16. 16. SWEEPSTAKES & COUPON TABS
  17. 17. MONITOR REGULARLY • Monitor your page activity • Engage in Facebook Ad Campaigns
  18. 18. 90 Million Visitors• 71% male users• 50% are 24 years old or younger
  19. 19. GOOGLE+ Major recent redesign which mimics Facebook Timeline Google‟s original policies banned businesses from having any presence on its social network.  They lifted that shortly after launching last year in the face of much scrutiny, but has since seen slow uptake among professional users . Set up is similar to Facebook  Create your personal profile first then you can create your business page Add the +1 button to your website for visitors to recommend your product or service  +1 lets people share recommendations with friends, contacts and the rest of the web AdWords advertising
  20. 20. PROFILE / PAGE SET UP
  21. 21. LOOK FAMILIAR?
  22. 22. BUT DON‟T DISCOUNT GOOGLE+ Although users are slow to embrace Google+ there are reasons why you should at the very least have a page  Search Engine Optimization – Google+ pages are going to factor into organic search results and placement.  Currently Google does index Google+ pages but does not index Facebook or Twitter posts  The +1 button can have an impact on rankings where the “like” button does not Google has the resources to redefine, respond and react quickly to users needs….until they get it right  New features only make things more convenient for users  “Ribbon” allows users to easily manage the apps they use  “Hangouts” which differentiates them from other Social Media platforms People will connect where their friends so when and if that shift happens you want your business there too!
  23. 23. 150 Million Users• Equal male & female• More over age 45• Bachelor or Graduate degree• $50K - $99K income
  24. 24. LINKEDIN Largest most popular business social networking site focusing on networking and careers In February they announced the “Follow Company” button to allow a link from your company website.  Similar to Liking a brand on Facebook or following on Twitter. Followed by many other plugins to add to your website to drive visitors to your company page Setting up profile and company page is made even easier with the Learn.LinkedIn.com website where everything you need to know is easily accessible
  25. 25. LINKEDIN PROFILE PAGE
  26. 26. LINKEDIN BUSINESS PAGE
  27. 27. OPTIMIZE YOUR LINKEDIN PAGE Activate status updates and have others from your company post updates  Encourage visitors to like, share, and comment on your posts  Commit to posting regularly Complete your company profile  "Company Overview“ page with keyword rich text  “Services” page with a highlighted services or specialty  Career opportunities on your “Careers” Page Opt in to the “Show News” which shows news about your company Monitor your page activity Paid advertising opportunities with paying membership
  28. 28. 127 Million Active Users• More female than male• Slightly higher over 45• Some college education• Income $25K - $49K
  29. 29. TWITTER Twitter consists of small bursts of information called “Tweets”  Each Tweet is limited to 140 characters but can contain an image  Tweets can be private or public Businesses use Twitter to quickly share information with people interested in their products and services Tweet updates from a company event or industry trade show to build excitement Announce events or specials via Twitter Add a “Tweet This” button on your company website or a link to your Twitter page Paid advertising opportunities are available
  30. 30. TWITTER LINK
  31. 31. TWITTER FOLLOW
  32. 32. TIPS FOR TWEETING Stay up to date  Use “Twitter Search” to „listen‟ for your company‟s name, your competitors‟ names, and keywords for your business Keep self promotion to a minimum  Share or “Re-tweet” helpful or insightful industry information Use “We” instead of “I” – separate your brand from you Consider a separate Twitter account for Customer Service Tweet often but not too often  Schedule your Tweets utilize  TweetDeck, HootSuite, CoTweet Keep it professional
  33. 33. YOUTUBE YouTube is a video-sharing website on which users can upload, share, and view videos Simply create your company account and upload your videos  Full tutorials are available on YouTube Create specialized videos to serve various customer segments.  Example: If your paving company can surface cement driveways, repair asphalt, or install interlocking pavers, consider creating separate videos for each of those services. Create a corporate video all about your company or cause Customize your channel with graphics and background Encourage likes and comments Add your channel to your business cards and spread the word Paid advertising opportunities available
  34. 34. WINDSOR FLOOR CLEANING MACHINE
  35. 35. PEPSI
  36. 36. WHAT TO DO NEXT? Respond to questions  Talk to your followers/fans/clients Build Relationships  Create bonds with other companies  50/50 sharing of information Analyze Ef forts  How many fans, friends, members?  Traffic Defining Goals  What do YOU want out of social media?  Set achievable goals
  37. 37. FINAL COMMENTS / Q&AEngageInteractInvest the timeMonitorMeasureImprove
  38. 38. THANK YOUEastern Kentucky UniversityIndustrial & OrganizationalPsychology Graduate ProgramP re s e nterM a t t h ew Pet re l l aM a t t h ew _Pet rella@e ku. edu3 3 0 - 5 5 9- 38 67

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