Brand Management Business Centers 2009 - Presentation Transcript
About us
Indoor Markets
Locations
Services
Advertising products
Clients
Traffic data
Consumer profile
Ob j ective s
SU MMARY
Starting 200 4 , BRAND MANAGEMENT has established as the first indoor advertising company to operate in the Romanian Malls and Business Centers.
With the head office in Bucharest, BRAND MANAGEMENT coordinates its advertising services all around Romania, Sofia (Bulgaria) and Prague (Czech Republic).
220% Turnover Growth *
2006 - 450.000 €
2007 - 1.000.000 €
2008 - 1.300.000 €
2009 - 1.500.000 € (as of December 31° 2009)
About Brand Management
BRAND MANAGEMENT’s two development directions are:
leasing advertising spaces in entrance hall area, in the elevators and in the underground parking places in Business Centers (BC).
leasing all the available advertising spaces: on walls, on pillars, on escalators, on the balustrades , in the panoramic elevators, in the underground and on land parking places and others of the Commercial Center Malls.
About Brand Management
for Business Centers Owners
providing another income from our clients advertising campaigns. This income is evaluated from 3.000 up to 15.000 €/year* according to available advertising surfaces.
evaluating all advertising places, before issuing the lease contract or even better for some being developed.
elaborating the Rate Card according to the market prices.
making an investment in advertising supports production without owner’s contribution while offering maintenance services for them.
assuring full services campaigns for the owner.
About Brand Management
About Brand Management
for Clients
developing the advertising areas
printing of the layouts
mounting the prints
inspecting and monitoring the layouts after mounting
uninstalling the prints at the end of the campaign
providing traffic reports and others
BM’s own campaign plan management
developing the advertising areas
printing of the layouts
mounting the prints
inspecting and monitoring the layouts after mounting
uninstalling the prints at the end of the campaign
providing traffic reports and others
creating the need for indoor building a brief conceiving the project virtual simulation for all the locations prior to producing providing new innovative ideas for the campaign full real time cost measurements + classic way
Business Centers number of locations we are operating indoor advertising with
Business Centers number of implemented campaigns
Business Centers Locations
Bucharest Business Park
Marriott Grand Offices
World Trade Center
World Trade Plaza
Oracle Floreasca
Baneasa Business Center
Rosetti Tower
Opera Business Center Sitraco Twins Bectro Center Floreasca Business Center Twins Barba Center Victoria Business Center Metal Export Import Sevastopol Hathor Plevnei Propaganda Center Budisteanu Office Center Casa Mosilor Sitraco Center Castille Floreasca Electro Business Center Chamber of Commerce & Industry BUCHAREST
Business Centers Locations
Autoritatea Navala Romana
Romtrans Building
Barwill Center
Proiect Building
Romtelecom Business Center
Medrom Center
MDB Business Center
Iardeny Center
A&D Building
Millennium Center
Asirom Center Timisoara Central Park Timisoara CONSTANTA TIMISOARA
Elevators
Advertising Products Halls
Elevators
Advertising Products Halls
Backlit
Advertising Products
Consultancy in selecting the best locations for our clients campaigns
Lease media formats in Malls and Shopping Centers
Lease media formats in Office Buildings
Lease media formats in Carrefour, Real, Cora and Auchan Hypermarkets chain
Lease media formats in theatre at Malls
Printing P roducti on
Advertise Posting
Advertise campaign checking
Neutralizing
Full Sale and After-sale Services
25 up to 50 years of age, active, working over 45 hours a week
Having an income over medium to high
Middle class life standard
Assumes responsibilities and takes action
Is opened-minded and knows the value, quality and advantages offered by a brand
Appreciates the originality and the quality of advertising information
Is coming every day at work and interacting with advertising
Consumers profile
Understanding our clients needs.
To accomplish that, we coordinate all the marketing and communication projects
Successfully fulfilling our clients needs.
To make this come true we also offer specialized consultancy in different branches of the communication and media channels. Putting it in other words: we create personalized media campaigns for each client
Introducing our experience in Eastern Europe countries.
Such as Bulgaria, Czech Republic, Hungary and Poland.
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