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  • 1. A New Research& Consulting Company
    growth sparked by
    i n s i g h t
    growth sparked by
    i n s i g h t
  • 2. Contents
    Company Overview
    The DEFINITIVE Difference
    What We Do
    Next Steps
    Key Staff
    © 2010 Definitive Insights, Inc
  • 3. Company Overview
  • 4. Capabilities. Global, full-service custom research capabilities with extended range of advanced quantitative and qualitative approaches.
    Industry Focus. Expertise and focus on Information Technology, Telecom, Healthcare, Pharma, Energy, Retail, CPG (FMCG), Financial Services & Media.
    Executive Team. Industry-leading experts with vast array of experience, all of whom have previously worked together.
    Company Overview
    snapshot
    Offices. Portland, OR and Seattle, WA.
    Clients & Coverage. Worldwide.
    4
    © 2010 Definitive Insights, Inc
  • 5. Company Overview
    History of success with worldwide leaders. Our key executives have serviced and developed relationships with numerous worldwide industry leaders.
    5
    © 2010 Definitive Insights, Inc
  • 6. 6
    Company Overview
    Custom, global capabilities able to meet any complexity and scope of business question
    what we do
    Custom Research Solutions
    • Quantitative: surveys, online, phone, in-person
    • 7. Qualitative: focus groups, in-depth interviews, observations
    • 8. Advanced Analytics: modeling and predictive techniques
    • 9. Cross-Tab: Leading KPO provider in market research
    • 10. Polimetrix / YouGov: Exclusive access to U.S. & international panels and survey platform
    Global Operational Infrastructure
    • Multiple resources
    • 11. Best in-class quantitative and qualitative research partners
    • 12. Highly scalable
    © 2010 Definitive Insights, Inc
  • 13. 7
    Company Overview
    current status
    on track to become Top 100 research firm by end of first year
    Open. Incorporated 8/24/09; opened offices in Portland (One World Trade Center) and Seattle (Comcast Spotlight Building) on 9/1/09.
    Staffed. Grown to 18 professional researchers, many of whom you already know.
    Engaged. Assisting with major efforts from Fortune 500 clients we have worked with prior, as well as from new clients.
    Profitable. Met revenue and profit targets for first quarter and have strong order book for 2010.
    Scalable. Have been able to execute large, international projects on tight timelines with the excellent support from our operations partners.
    Envisioning. Preparing syndicated research programs and white papers focusing on topics such as social media and new energy technologies.
    We Are:
    © 2010 Definitive Insights, Inc
  • 14. The Definitive Difference
  • 15. 9
    The DEFINITIVEDifference
    Research Reports
    What would happen if research could directly lead to growth?
    Research is critically important – but often doesn’t deliver
    Millions spent with mixed, sometimes inaccurate/irrelevant results
    Projects bleed into one another producing report after report
    Data comes and goes but rarely provides clear actions for bottom line results
    © 2010 Definitive Insights, Inc
  • 16. 10
    The DEFINITIVEDifference
    BusinessStrategy
    Market
    Research
    Business
    Intelligence
    What if the right mix of people and domains were configured together,in just the right fashion, so that something new emerges?
    Move beyond data to insights in terms of dollars /market share
    Identify the impact of alternative actions on business financials
    Deliver tools for planning and making decisions, both strategic and tactical
    © 2010 Definitive Insights, Inc
  • 17. 11
    The DEFINITIVEDifference
    Example 1: How much will the Brazilian mobile phone market be worth to us as a newcomer?
    BusinessStrategy
    Traditional
    New
    Market
    Research
    Business
    Intelligence
    We found:
    Market Research would say:
    “Our survey said that 27% of Brazilians plan to buy a mobile phone in the next year”
    Potential annual revenue: >$750M
    Strategy A: Maximize profit to $200M; achieve 12% market share
    Strategy B: Maximize market share to 25%; achieve $90M in profit
    Business Intelligence would say:
    “Customer profitability in developing countries is half that of developed countries”
    Business Strategywould say:
    “Brazil will become the leading cell phone user in Latin America by 2012 – .9 probability”
    Integrated Insights That Drive Decision-Making
    © 2010 Definitive Insights, Inc
  • 18. 12
    The DEFINITIVEDifference
    Example 2: Should I introduce Product A or Product B?
    TYPICAL MARKETRESEARCH FIRM
    Users of competitive brands prefer Product A over Product B, but neither would increase share by more than 2%
    Product A tests better than Product B
    Existing users also prefer Product A – but less than 5% would purchase again or upgrade unless price is severely dropped, hurting revenue
    DI RECOMMENDATION:Consider a new alternative
    © 2010 Definitive Insights, Inc
  • 19. The DEFINITIVEDifference
    Results That Lead To Verifiable Payoff
    Direct impact on profit and share
    Insights in the language of business metrics
    Business Experience
    Our people have been both line executives and researchers
    We’ve solved problems for world class companies for years
    Involved Senior Team
    No bait and switch
    Partners/Directors lead the work from beginning to end
    Service Beyond Report
    We stay with you until the problem is solved
    The report does not define our relationship
    Expertise
    Real world problem solvers and experts in:
    Market segmentation, buyer behavior, purchase drivers, media mix, marketing mix
    13
    © 2010 Definitive Insights, Inc
  • 20. What We Do
  • 21. 15
    What We Do
    YOUR
    toughest and most fundamental business questions
    OUR
    sweet spot
    How do we determine what the market wants and keep up with market changes and dynamics better than our competitors?
    Market Structure
    What product development, portfolio, pricing and channel strategies will maximize market share, revenue and profit?
    Offer Optimization
    How do we enhance customer satisfaction and experience to increase loyalty and fend off competitive threats?
    Customer Experience
    How do we identify and use market and customer differences in ways that optimize development and marketing efforts?
    Market Composition
    What compelling message do we need to deliver to stand above the noise and drive customer action?
    Communications & Media
    How do we leverage customer data to identify the most lucrative customers, and find more like them?
    Database Analytics
    © 2010 Definitive Insights, Inc
  • 22. 16
    What We Do
    We’re agnostic about which techniques to use, as long as they’re the right ones
    Marketplace Research
    Buyer Behavior & Purchase Drivers
    Market Forecasting
    Market Segmentation
    Competitive Landscape
    Product Research
    Concept Testing / Refinement
    Development / Optimization
    Market Simulation / Sizing
    Pricing Impacts
    Just a few examples:
    Customer Analytics
    Customer Profitability Analysis
    Customer Attrition Analysis
    Response Modeling
    Customer Segmentation
    Experience & Messaging Research
    Customer Experience Assessment
    Satisfaction / Loyalty Drivers
    Transaction / Service Delivery
    Positioning / Messaging
    © 2010 Definitive Insights, Inc
  • 23. 17
    What We Do
    Ability to reach the toughest audiences.
    Business to Business
    LOB / Business Decision-Makers
    IT / Technical Decision-Makers
    C-Suite/Executives/Owners
    End Users
    SOHO / Small / Medium / Large Enterprise
    Consumer
    Users
    Early Adopters
    Gamers
    Students
    Specialty Patient Populations
    Channels / Resellers
    Partners
    Emerging Markets
    Medical Providers
    © 2010 Definitive Insights, Inc
  • 24. 18
    What We Do
    Expertise in a wide range of IT-related audiences and content areas
    IT Audience Expertise
    IT Content Experience
    • CIOs
    • 25. IT decision-makers
    • 26. Security decision-makers/CSOs
    • 27. Developers
    • 28. Technical decision-makers
    • 29. Data warehouse managers
    • 30. Data center managers
    • 31. Database administrators
    • 32. LOB / Line of business managers
    • 33. Channels / VARs
    • 34. SOHO / Small/ Medium / Enterprise
    • 35. Computer end users / owner s/ buyers
    • 36. Hobbyists (music, photo, video, etc.)
    Server-Related & Cloud Computing
    Mobility & Productivity
    Other
    Communications
    © 2010 Definitive Insights, Inc
  • 50. What We Do
    Use simulator dashboard to specify your offering, your price, and the competitive set:
    advanced tools
    1
    Market Simulators let you build different offerings and instantly estimate market response
    Instantly see a variety of useful metrics…
    2
    19
    © 2010 Definitive Insights, Inc
  • 51. What We Do
    Online dashboard allows you to pick the view of results you want to see:
    20
    advanced tools
    1
    Online reporting tools provide quick/easy access to results and are extremely useful for phased or multi-country studies
    And instantly download or review results online
    2
    Automate yearly trending and statistical testing
    © 2010 Definitive Insights, Inc
  • 52. What We Do
    partnerships not projects: consultative engagement model
    How we work with clients keeps them coming back to us
    Dedicated ClientService Teams
    “Green Fields”Operation & Production
    ProjectManagement
    Experienced team-based approach leveraging formalized processes and past learning
    Staff with extensive client experience & relationships
    Better quantitative resource access, qualityandprice
    Analysis &Reporting
    Continued
    Consultation
    MarketingScience
    Continuedsupportandconsultationafter an engagement helps maximize use of insights provided
    21
    Sophisticated analyses (e.g., segmentation, trade-off analyses) handledin-house
    Partnerships enable automateddata connectivity to enhance data delivery speedandquality
    © 2010 Definitive Insights, Inc
  • 53. 22
    What We Do
    data collection & tabulation
    We have chosen to outsource data collection and tabulation after extensive analyses, reviews and “test drives” of alternative options.
    This model was selected after a year-long evaluation of both the advisability of outsourcing as well as possible partner options directed by our senior staff at a previous firm.
    Our implementation includes strict and specificprocess guidelines and SLAs.
    We believe that outsourcing these very specific areas represents a better solution than building that capacity in-house, and allows us to scale quickly to accommodate extremely large engagements.
    We have direct experience with our selected partner firms, both on current and completed projects as Definitive Insights and at a previous form.
    © 2010 Definitive Insights, Inc
  • 54. Next Steps
  • 55. 24
    Next Steps
    Let us give you a point of view and help share the load on your toughest business problems
    What are the most significant strategic issues you’re facing now?
    How have you attempted to address them so far?
    What has/hasn’t worked and why?
    What critical pieces of information do you need to move forward?
    Are you aware of what information you need or what insights are missing?  
    If we could offer you a “magic bullet” insight, what would that be?
    © 2010 Definitive Insights, Inc
  • 56. 25
    Next Steps
    Contact
    601 SW Oak Street
    Portland, OR 97205
    Tel: (503) 575-7630 Ext. 820
    Fax: (503) 575-7630
    info@definitiveinsights.com
    www.definitiveinsigts.com
    © 2010 Definitive Insights, Inc
  • 57. Key Staff & Bios
  • 58. Key Staff
    ManagingPartners
    David Lineweber  Doss Struse
    Brian Cavoto Ben Kim-Gervey
    Partners
    Sabrina Lomeu Meredith Lind
    Scott Perretta Agnish Chakravarti
    Research Directors / Managers
    Aaron LeeLisa Albrecht Dan Tochen
    Jenn Murray Allison Shellaway Erin Crane
    John Whaley
    Research Specialists
    Kellie HelmCharlie Gerringer
    27
    © 2010 Definitive Insights, Inc
  • 59. 28
    Senior Staff
    David Lineweber, PhD
    Managing Partner
    25+ yrs experience. Head of Research at Cambridge Reports; Lead Energy
    Practice at National Analysts - Booz Allen. President at Primen & Momentum Market Intelligence. BA, University of Delaware; PhD, Stanford University
    Doss Struse
    Managing Partner
    25+ yrs experience. Lead Strategy, Marketing, Pricing & Product Dev. for AC Nielsen.
    MI Head at AC Nielsen, General Mills, Nestle, Carnation, Oscar Mayer. CEO, Research International. BA, Princeton; MA, University of Michigan
    Brian Cavoto, PhD
    Managing Partner
    20+ yrs experience. Expert consultant for SPSS. Head of custom research for Harte-
    Hanks Market Intelligence. Launched online qualitative and quantitative research software for DiscoverWhy.com. BA, University of Connecticut; PhD, Tufts University
    Ben Kim-Gervey, PhD
    Managing Partner
    15+ yrs experience. Expert in media, technology, health/ pharma and public sectors.
    Sr. Partner at Momentum Market Intelligence. Research Director at Hall & Partners and Martin Hamblin-GfK. BA, Columbia University; MA/MS/PhD, New York University
    Scott Perretta, PhD
    Partner
    12+ years experience. Expert in both qualitative and quantitative approaches, with
    focus on information technology. Principal, Momentum Market Intelligence. Director, Gartner Custom Research. BA, Cornell University; PhD, Cornell University
    Meredith Lind
    Partner
    15+ yrs experience across wide range of industries. Principal, Momentum Market
    Intelligence. Director, Gartner Custom Research and MORPACE International. MRA guest speaker. BA, University of Michigan; MBA, Michigan State University
    Sabrina Henderson Lomeu Partner
    15+ yrs experience with expertise in pharma, energy, financial and Information
    technology sectors. Partner, Momentum Market Intelligence. Research Director, Market Strategies, Inc. BA, University of Oregon; MA , University of Michigan
    Agnish Chakravarti, PhD
    Partner
    12+ yrs experience across both supplier and client sides. VP, MarketTools. Director,
    Momentum Market Intelligence. Researcher at Microsoft; responsible for best practices in product satisfaction. BA/BS, University of Arizona; PhD, Stanford University
    © 2010 Definitive Insights, Inc
  • 60. 29
    Doss Struse
    Headed Market Research and Information departments at General Mills, Carnation, Nestle, Oscar Mayer
    Head of Strategy, Marketing, Pricing & Product Development for A. C. Nielsen
    Introduced software products to automate analysis and decision-making by line managers: Spotlight, Promotion Simulator, Sales Advisor I & II, Nielsen Workstation.
    CEO at Research International USA
    Grew the business from $15M to $50M in 3 years
    Founded Lightspeed panel business
    SVP Marketing for Knowledge Networks
    Grew revenues from $0 to $34M in 2.5 years
    CEO Momentum Market Intelligence
    With the named colleagues grew the business 4X
    Managing PartnerBA| Princeton UniversityMA| University of Michigan
    601 SW Oak Street
    Portland, OR 97205
    (503) 575 7630 x821doss_struse@definitiveinsights.com
    © 2010 Definitive Insights, Inc
  • 61. 30
    Brian Cavoto PhD
    Consultant for Chicago-based SPSS, providing research and statistical expertise to commercial, academic and government clients through public courses and on-site consulting
    Launched software to conduct qualitative/quantitative online research for Boston-based DiscoverWhy.com (now Reactions & Opinions Inc)
    Headed custom research business for San-Diego based Harte-Hanks Market Intelligence
    Moved division from money-loser to a growing business with a 35% pre-tax margin
    Helped develop Microsoft account to $4-5M annually during tenure at Momentum Market Intelligence
    Managing PartnerBA| University of ConnecticutPhD| Tufts University
    601 SW Oak Street
    Portland, OR 97205
    (503) 575 7630 x803brian_cavoto@definitiveinsights.com
    © 2010 Definitive Insights, Inc
  • 62. 31
    David Lineweber PhD
    Head of a research group at Cambridge Reports
    Head of the Energy Practice for National Analysts - Booz Allen
    Member of core leadership team for custom market research for HaglerBailly - Cap Gemini
    President / CEO of Primen
    Led the core group starting up this new market research entity serving the utility industry
    President Momentum Market Intelligence
    One of the leaders of 4X growth since 2003
    Managing PartnerBA| University of DelawareMA/PhD | Stanford University
    601 SW Oak Street
    Portland, OR 97205
    (503) 575 7630 x802david_lineweber@definitiveinsights.com
    © 2010 Definitive Insights, Inc
  • 63. 32
    Ben Kim-Gervey PhD
    15+ years experience as a researcher and consultant providing marketing intelligence services to clients in the media, technology, healthcare/pharmaceutical, public and FMCG/CPG sectors.
    Senior Partner at Momentum Market Intelligence
    Focus on developing and maintaining Forrester Research partnership
    Research Director at Hall & Partners Healthcare USA
    Focus on international product development and extension, branding and communications research programs for ethical pharma, device and associated healthcare companies
    Research Director International Divisional Director at Martin Hamblin-GfK
    Focus on new product development and product / molecule profile optimization
    Most recent academic publication focused on motivated information search strategies and appeared in the journal Motivation and Emotion
    Managing PartnerBA| Columbia UniversityMA/MS/PhD| New York University
    601 SW Oak Street
    Portland, OR
    (503) 575 7630 x804ben_kim-gervey@definitiveinsights.com
    © 2010 Definitive Insights, Inc
  • 64. 33
    Sabrina Henderson Lomeu
    15+ years experience as a researcher/consultant providing custom market research services to clients in in pharma, energy, finance and information technology sectors
    Expertise in the creative application of quantitative and qualitative methodologies; specializes in complex, multi-phased international projects addressing a variety of market research questions
    15+ years experience as a qualitative facilitator
    Partner, Momentum Market Intelligence
    Key player in managing and growing pharma account to $1.1M annually
    Research Director, Market Strategies, Inc.
    Key player in winning a preferred vendor partnership with IBM Global Services, yielding $2.5M in its first year
    Survey Statistician, Center for Survey Methods Research, Census Bureau
    Research Associate, Institute for Social Research, University of Michigan
    PartnerBA| University of OregonMA| University of Michigan
    601 SW Oak Street
    Portland, OR 97205
    (503) 575 7630 x806sabrina_lomeu@definitiveinsights.com
    © 2010 Definitive Insights, Inc
  • 65. 34
    Scott Perretta PhD
    12 years experience leading custom research and consulting engagements and advising Fortune 100 information technology clients with focus on hardware, software, communications and services
    Diverse experience includes new product development, pricing, market sizing/simulation, brand equity, customer experience, segmentation, messaging/positioning, industrial design evaluation
    Equally skilled in both advanced quantitative and qualitative techniques; strong ability to merge the two into unique market understanding
    Expert qualitative facilitator with 500+ focus groups and 1,000+ interviews conducted throughout The Americas, EMEA & Asia/Pac
    Previous experience:
    Principal at Momentum Market Intelligence
    Director at Gartner Custom Research
    Applied decision-making and consumer behavior research
    PartnerBA| Cornell UniversityPhD| Cornell University
    601 SW Oak Street
    Portland, OR 97205
    (503) 575 7630 x809scott_perretta@definitiveinsights.com
    © 2010 Definitive Insights, Inc
  • 66. 35
    Meredith Lind
    15+ years experience providing custom market research and consulting services to clients in a variety of industries, with focus on technology marketplace for past 10 years
    Specializes in designing and managing complex studies which leverage both qualitative and quantitative approaches; 10+ years experience with focus group moderation in the US and internationally
    MRA guest speaker on using MaxDiff and Qsort as alternatives to scale metrics, and how to incorporate ‘quantitative’ structure into qualitative analysis
    Forrester guest speaker on using a variety of research techniques to support business/marketing decisions
    Previous experience:
    Principal at Momentum Market Intelligence
    Research Director at Gartner Custom Research
    Project Director at MORPACE International
    PartnerBA| University of MichiganMBA| Michigan State University
    601 SW Oak Street
    Portland, OR 97205
    (503) 575 7630 x808meredith_lind@definitiveinsights.com
    © 2010 Definitive Insights, Inc
  • 67. 36
    Agnish Chakravarti PhD
    Experienced research professional across supplier, client and academic sides.
    Vice President, Microsoft Account, MarketTools Inc.
    Principle executive responsible for client development at Microsoft Corporate Market Research Group and other independent units
    Research Director at Momentum Market Intelligence
    Developed and managed key relationships at Microsoft across full lifecycle of engagements
    Research at Microsoft Corporation
    Developed and managed research agenda for multiple product lines; responsible for best practices in product satisfaction and experience research
    Published academic researcher and highly rated teacher for Market Research and Consumer Behavior at Kellogg Graduate School of Management and University of Washington
    PartnerBA/BS| University of ArizonaPhD| Stanford University
    601 SW Oak Street
    Portland, OR 97205
    (206) 818-9938 agnish_chakravarti@definitiveinsights.com
    © 2010 Definitive Insights, Inc
  • 68. 37
    Aaron Lee
    Over 10 years experience conducting custom research projects within the technology marketplace
    Specializes in complex international quantitative studies utilizing a diverse range of methodologies
    Focus on choice modeling, market segmentation, behavioral drivers, product satisfaction, pricing and purchase behaviors
    Qualitative interviewer and focus group moderator, with experience throughout North America, EMEA and Asia/Pacific
    MRA guest speaker on MaxDiff and Qsort as alternatives to traditional scale metrics
    Co-authored ESOMAR paper on improving qualitative applications of Van Westendorp’s Price Sensitivity Meter
    Previous experience:
    Research Director at Momentum Market Intelligence
    Research Manager at Gartner Custom Research
    Research DirectorBA| University of OregonMBA| Willamette University
    601 SW Oak Street
    Portland, OR 97205
    (503) 575 7630 x810aaron_lee@definitiveinsights.com
    © 2010 Definitive Insights, Inc
  • 69. 38
    Lisa Albrecht
    15 years experience conducting custom research for a range of industries including technology, energy/utilities, financial services, healthcare/pharma, and consumer goods and services
    Deep experience in both quantitative and qualitative methodologies, specializing in complex, multi-phased international projects
    Expert moderator skilled in working with both business and consumer audiences.
    Areas of focus include customer satisfaction and loyalty, marketing/branding communications assessment new product/concept development and optimization (including discrete choice), customer wants and needs exploration, market sizing, pricing, purchase decision making, and website usability
    Previous experience:
    Research Director at Momentum Market Intelligence
    Study Director at Market Strategies International
    Research DirectorBA | Hampshire College
    601 SW Oak Street
    Portland, OR 97205
    (503) 575 7630 x812lisa_albrecht@definitiveinsights.com
    © 2010 Definitive Insights, Inc
  • 70. 39
    Allison Shellaway
    Five years experience supporting and managing custom research, primarily in technology sector
    Experience includes both quantitative and qualitative approaches, with particular focus on customer satisfaction, concept testing, behavioral and market segmentation, and pricing analysis
    Research Manager at Momentum Market Intelligence
    Managed a broad spectrum of custom qualitative and quantitative research projects, in partnership with Forrester Research
    Research Associate at MarketTools
    Managed full service research engagements with Microsoft, Strategyn and MRM
    Senior Market Research Analyst at Ipsos Loyalty
    Worked closely with team and client to execute large-scale, complex customer satisfaction program, with particular focus on offline and online report development, task management, quality assurance and thought leadership
    Senior Research ManagerBA| Michigan State University
    601 SW Oak Street
    Portland, OR 97205
    (503) 575 7630 x816allison_shellaway@definitiveinsights.com
    © 2010 Definitive Insights, Inc
  • 71. 40
    Dan Tochen
    Deep experience leading custom research engagements with focus on utilities and technology
    Expertise in both qualitative and quantitative methodologies.
    Example projects include a pricing study for a large metropolitan electric utility, store optimization for a video rental chain and focus groups to test new product concepts for a leading financial services firm
    Project Director at Gartner Custom Research
    Managed worldwide customer satisfaction tracking study for a Fortune 100 networking and telecom company
    Covered technology and electronic entertainment markets as an analyst and journalist.
    Co-author of white papers on business trends and consumer behavior in Japan’s Internet-enabled cellular phone market
    Covered Tokyo Game Show, E3 and GDC as correspondent for Gamespot.com
    Speak/read/write Japanese
    Senior Research ManagerBA| Wesleyan UniversityMBA| University of Washington
    601 SW Oak Street
    Portland, OR 97205
    (503) 575 7630 x813dan_tochen@definitiveinsights.com
    © 2010 Definitive Insights, Inc
  • 72. 41
    Erin Crane
    Five years experience managing and supporting custom research projects, with specific focus on the technology industry
    Skills across a variety of both quantitative and qualitative approaches, with particular focus on segmentation, discrete choice, packaging and pricing, habits and practices, and market sizing analyses
    Experience in managing both domestic and large scale, international studies
    MRA guest speaker on incorporating a ‘quantitative’ structure into qualitative analysis
    Past experience:
    Research Manager at Momentum Market Intelligence
    Academic research background in Social Psychology
    Educational background in Sociology, Social Psychology, and Research Methodology
    Senior Research ManagerMS| Bowling Green StateUniversity
    601 SW Oak Street
    Portland, OR 97205
    (503) 575 7630 x817erin_crane@definitiveinsights.com
    © 2010 Definitive Insights, Inc
  • 73. 42
    Jenn Murray
    4 years experience supporting custom market research and consulting engagements for clients in a variety of sectors
    Work includes projects for clients in utilities, medical diagnostics and pharmaceuticals, financial services, information technology, telecommunications and consumer entertainment industries
    Experience with both quantitative and qualitative approaches addressing customer satisfaction and loyalty, customer segmentation, new product development, concept optimization, pricing, messaging/positioning, etc.
    Past experience:
    Associate Research Manager at Momentum Market Intelligence.
    Academic research background in Cognitive Psychology.
    Educational background in Psychology, Sociology, and Communication Studies
    Research ManagerBA| University of Portland
    601 SW Oak Street
    Portland, OR 97205
    (503) 575 7630 x814jenn_murray@definitiveinsights.com
    © 2010 Definitive Insights, Inc
  • 74. 43
    John Whaley
    3+ years experience supporting and managing all facets of custom research
    Serves a variety of industries with emphasis on pharma and medical diagnostics as well as utilities and information technology
    Experience across a diverse set of methodologies:
    Qualitative research experience includes new product development, product messaging, ad testing; moderation of focus groups and in-depth interviews
    Quantitative research includes emphasis on customer satisfaction, pricing analysis and market segmentation
    Past experience:
    Research Manager at Momentum Market Intelligence; supported and managed a broad spectrum of custom qualitative and quantitative research projects, many in partnership with Forrester Research
    Author of textbook chapter on Music Psychology published by Oxford University Press
    Research ManagerBA| St. Olaf CollegeMS| Keele University (UK)
    601 SW Oak Street
    Portland, OR 97205
    (503) 575 7630 x815john_whaley@definitiveinsights.com
    © 2010 Definitive Insights, Inc
  • 75. 44
    Charlie Gerringer
    12+ years experience conducting advanced data analysis with extensive experience with:
    Experimental design, discrete choice modeling and maximum differencing scaling (hierarchical Bayesian)
    Market segmentation (latent class cluster analysis)
    Generalized linear models (e.g. OLS, logistic, multinomial regression)
    Multivariate statistics (e.g. principal components analysis, exploratory and confirmatory factor analysis, structural equation modeling)
    Time series (frequentist and Bayesian)
    Presenter, Marketing Dynamics 2009 Conference in Hamilton, NZ
    Utilizing Survey Data to Augment Revenue Forecast Accuracy in Volatile Middleware Market.
    Expert with SAS, R/S+, SPSS, and Sawtooth products
    Senior Market ScientistBS | University of Texas at AustinMS | Oregon State University
    601 SW Oak Street
    Portland, OR 97205
    (503) 575 7630 x818charlie_gerringer@definitiveinsights.com
    © 2010 Definitive Insights, Inc
  • 76. 45
    Kellie Helm
    5+ years experience managing qualitative recruiting and on-site logistics for focus groups, in-depth interviews and online methodologies
    Extensive U.S. and international project management experience
    Established partnerships with 100+ research partners across the world to meet variety of research needs
    Strong project management skills used to assist all members of DI staff at all levels across the company
    Work spans numerous industries including utilities, financial services, information technology, and healthcare/pharma
    Past experience:
    Logistics/Office Manager and Benefits Administrator at Momentum Market Intelligence
    Office Manager at Market Strategies
    Logistics Manager
    601 SW Oak Street
    Portland, OR 97205
    (503) 575 7630 x819kellie_helm@definitiveinsights.com
    © 2010 Definitive Insights, Inc