Common problems

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Common problems

  1. 1. Is your “Find a Doctor” everything it can be?
  2. 2. Ranked #1 in most pediatric specialties in Illinois
  3. 3. Voted one of the best places to work
  4. 4. FIND A DOCTOR
  5. 5. Research Usability studies & interviews Performance analysis
  6. 6. First impressions …are everything
  7. 7. Simple works (But it’s hard to do)
  8. 8. Forms
  9. 9. Can’t select more than one Can’t select more than one Locations are confusing Locations are confusing Too many fieldsToo many fields CrampedCramped Rarely usedRarely used Small typeSmall type
  10. 10. Too many choices
  11. 11. Alphabet soup A B C D E F G H I J K L M N O P Q R S T U V W X Z Looks good, but not very satisfying
  12. 12. Too many steps Task: Find an allergy doctor close to me
  13. 13. Step 1 Search by name or specialty? Can’t search by location
  14. 14. Step 2 Alphabet soup A B C D E F G H I J K L M N O P Q R S T U V W X Z
  15. 15. Step 3 Find specialty Abdominal Aortic Aneurysm Abdominal Aortic Aneurysm Surgery Abdominal Imaging Abdominal Organ Transplant, Pediatric Abdominal Organ Transplantation Abdominal Plastic Surgery Abdominoplasty/Tummy Tuck Abnormal Pap Smears Achalasia Acid Reflux Acne Acne Scarring Acoustic Neuromas Acupuncture Acute Pain Management Addiction Psychiatry Addictive Disorders Adenoids Adolescent Dermatology Adolescent Gynecology Adolescent Medicine Adolescent Psychiatry Adolescent Psychology Adolescent Psychotherapy Adrenal and Pituitary Disease Adrenal Disorders Adrenal Laparoscopic Surgery Adult ADHD Adult Allergy and Immunology Adult Cardiac Surgery Adult Cardiology Adult Congenital Heart Disease Adult Medicine Adult Orthodontics Adult Psychotherapy Adult Psyhchiatry Adult Trauma Advanced Sleep Phase Syndrome Aesthetic Plastic Surgery Affective Disorders Age Spots AIDS AIDS/HIV Psychological Counseling Airway Disorder Alcoholism Allergic Contact Dermatitis Allergic Rhinitis Allergies Allergy and Asthma management Allergy and Immunology Allergy Immunotherapy Allergy Testing Alternative Medicine Alzheimer's Disease Ambulatory Anesthesia Amenorrhea Amniocentesis Amputation Rehabilitation Amputations Amyotrophic Lateral Sclerosis Anal Cancer Anal Fissures Anal Incontinence Anaplastic Astrocytoma Anatomic Pathology Anatomic-Clinical Pathology Andrology Anemia (Iron Deficiency) Anesthesia - Ortho Anesthesia - Regional Anesthesia, Laparoscopic Anesthesiology Aneurysm Aortic Surgery Aneurysm Endovascular Surgery Aneurysm Repair Aneurysm Repair, Aortic Aneurysm Surgery Aneurysms Angina Angina Pectoris Angioedema Angioplasty Ankle Disorders Ankle Injuries Anorectal Physiology/Testing Anorectal Problems Anterior Segment Surgery Antibiotic Testing Anxiety Disorders Aortic Aneurysm Aortic Arch Surgery Aortic Disease Aortic Dissection Aortic Surgery Aortic Valve Surgery Aortic/Mitral Surgery Aplastic Anemia Appendectomy Arnold Chiari Malformation Arrhythmia Arrhythmia Surgery Arterial Blockage Arterial Insufficiency Arterial Reconstruction Arterial Revascularization Arterial Stents Arterial/Aortic Aneurysm Surgery Arteriovenous Malformation (AVM) Arthrectomy Arthritic Hand Reconstruction Arthritis Arthritis-Rheumatoid Arthroscopic Surgery Arthroscopy Arthroscopy-Knee Artificial Disc Artificial Insemination Asperger's Syndrome Assisted Reproduction Assisted Reproductive Techniques Asthma Asthma and Allergic Disorders Astrocytoma Ataxia Atopic Dermatitis Atrial Fibrillation Attention Deficit Disorders (ADD) Attention Deficit Hyperactivity Disorder (ADHD) Autism
  16. 16. Step 4 Know the difference Abdominal Aortic Aneurysm Abdominal Aortic Aneurysm Surgery Abdominal Imaging Abdominal Organ Transplant, Pediatric Abdominal Organ Transplantation Abdominal Plastic Surgery Abdominoplasty/Tummy Tuck Abnormal Pap Smears Achalasia Acid Reflux Acne Acne Scarring Acoustic Neuromas Acupuncture Acute Pain Management Addiction Psychiatry Addictive Disorders Adenoids Adolescent Dermatology Adolescent Gynecology Adolescent Medicine Adolescent Psychiatry Adolescent Psychology Adolescent Psychotherapy Adrenal and Pituitary Disease Adrenal Disorders Adrenal Laparoscopic Surgery Adult ADHD Adult Allergy and Immunology Adult Cardiac Surgery Adult Cardiology Adult Congenital Heart Disease Adult Medicine Adult Orthodontics Adult Psychotherapy Adult Psyhchiatry Adult Trauma Advanced Sleep Phase Syndrome Aesthetic Plastic Surgery Affective Disorders Age Spots AIDS AIDS/HIV Psychological Counseling Airway Disorder Alcoholism Allergic Contact Dermatitis Allergic Rhinitis Allergies Allergy and Asthma management Allergy and Immunology Allergy Immunotherapy Allergy Testing Alternative Medicine Alzheimer's Disease Ambulatory Anesthesia Amenorrhea Amniocentesis Amputation Rehabilitation Amputations Amyotrophic Lateral Sclerosis Anal Cancer Anal Fissures Anal Incontinence Anaplastic Astrocytoma Anatomic Pathology Anatomic-Clinical Pathology Andrology Anemia (Iron Deficiency) Anesthesia - Ortho Anesthesia - Regional Anesthesia, Laparoscopic Anesthesiology Aneurysm Aortic Surgery Aneurysm Endovascular Surgery Aneurysm Repair Aneurysm Repair, Aortic Aneurysm Surgery Aneurysms Angina Angina Pectoris Angioedema Angioplasty Ankle Disorders Ankle Injuries Anorectal Physiology/Testing Anorectal Problems Anterior Segment Surgery Antibiotic Testing Anxiety Disorders Aortic Aneurysm Aortic Arch Surgery Aortic Disease Aortic Dissection Aortic Surgery Aortic Valve Surgery Aortic/Mitral Surgery Aplastic Anemia Appendectomy Arnold Chiari Malformation Arrhythmia Arrhythmia Surgery Arterial Blockage Arterial Insufficiency Arterial Reconstruction Arterial Revascularization Arterial Stents Arterial/Aortic Aneurysm Surgery Arteriovenous Malformation (AVM) Arthrectomy Arthritic Hand Reconstruction Arthritis Arthritis-Rheumatoid Arthroscopic Surgery Arthroscopy Arthroscopy-Knee Artificial Disc Artificial Insemination Asperger's Syndrome Assisted Reproduction Assisted Reproductive Techniques Asthma Asthma and Allergic Disorders Astrocytoma Ataxia Atopic Dermatitis Atrial Fibrillation Attention Deficit Disorders (ADD) Attention Deficit Hyperactivity Disorder (ADHD) Autism
  17. 17. Step 5 Click Search Keyboard didn’t work
  18. 18. Results
  19. 19. Too hard to readToo hard to read
  20. 20. Too much to read “How far do I need to drive?” “Are they friendly?” “What are their specialties?”
  21. 21. Bio
  22. 22. “It’s nice you can see a picture…” “It’s nice you can see a picture…” Too hard to readToo hard to read
  23. 23. RESEARCH Four years of search logs + usability tests = very useful data
  24. 24. Snapshot of top searches
  25. 25. 94% Searched for last names as a keyword (Lots of misspellings too)
  26. 26. 98% Searched for a name, specialty, or location
  27. 27. Parents thought all fields were required More fields = more requirements
  28. 28. REDESIGN How we fixed it
  29. 29. Fewer fieldsFewer fields Humanized language Humanized language Advanced searchAdvanced search FeedbackFeedback
  30. 30. Smart search: based on the position of the term in the last name, first name, specialty, etc. Smart search: based on the position of the term in the last name, first name, specialty, etc. Direct links to profileDirect links to profile Keyboard-friendlyKeyboard-friendly
  31. 31. Doctor countDoctor count
  32. 32. PhotosPhotos MapsMaps Sorting optionsSorting options Location markersLocation markers Highlighted termsHighlighted terms FeedbackFeedback
  33. 33. PhotoPhoto MapMap Location markers Location markers Specialties with definitions Specialties with definitions Print & email friendly Print & email friendly
  34. 34. THE NUMBERS
  35. 35. 46% Used suggestions (Misspellings virtually eliminated)
  36. 36. 44% Skipped straight to doctor’s bio (2,700+)
  37. 37. In the end… Huge improvement Great learning experience There’s always room for improvement
  38. 38. Tina Tsinonis TTsinonis@childrensmemorial.org www.ChildrensMemorial.org Nick Rougeux nickr@webitects.com www.webitects.com Thanks!

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