Marketing 2.0

http :// news . bbc . co . uk / 2 / hi / programmes / working_lunch / education / 2518475 . stm Last year, there were 17,000 brands born in US supermarkets. Each year, there are 1,000 products of chilled food launch alone in UK.

http://www.boutell.com/newfaq/misc/sizeofweb.html In 2006, There are already 100 million websites online. In 2005, There are already 20 billion pages online.

But they (and we) still have 24 hours per day. Customers have more choices

MORE ad spending, little sales returns

Traditional Marketing Interrupted Product-Centered Media Fragmentation Consumer Tuned Out Less Effective More Expensive Less Trusted Lower ROI

Marketing 2.0

Permitted Customer-Centered Personal Social Distributed Relevant Innovative More Effective Less Expensive More Trusted Higher ROI

We’re already in the world that people talk to each other, Not advertisers talk to people.

And anyone can be advertisers.

In here. http://joevans.pbwiki.com/Web+2+Point+O+Tools

http :// informationarchitects . jp /

Make the products that worth talking about. 1 The chocolate lava cake there was unbelievable! I found a new noodle cup in 7-11, looks yummy, have you tried it before?

Go social. 2 Communicate Define Networking Sharing Document Music Video Photo Suggestion Discussion Collaboration Blog Vlog Community Website Tagging Bookmark

Go innovative. 3 API – Mash Up SEO Mobile Cross-site Portability RSS Widget Podcast Customization Meme tracking

Stay connected to the customers. 4 Be there when they want. Don’t be when they don’t.

Make awareness Go 2.0 Be responsive awareness visitor customer

iamia.net twitter @malimali You Thank http :// www . slideshare . net / marimekko / marketing-20-438034 /