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HAR FREE Agent Tools (Road Show)Presentation Transcript
Free HAR Tools for Client Retention, Lead Generation and Member Profitability Presented by Marilyn M. Maxwell Technology Training Specialist email@example.com 713 629-1900 x 288 www.HAR.com/survey
HAR provides its members over 80+free technology tools
Agent Self-Assessment Checklist The objective of the Agent Tools Checklist is to help agents learn about the HAR tools that have been developed to help them in their day-to-day real estate activities. www.har.com/agentselfassessment
HAR Member Blogs Once you have created your blog, HAR.com will help promote it on the Houston Real Estate Blog Directory, http://blogs.har.com. Your blog will also be promoted on your HAR Member Web site, Listing Detail pages and in the HAR Member Finder. If you already have an existing blog hosted by another web site, you will be able to promote it on HAR.com as well. Simply designate your blog address within the HAR Blog Builder to promote it on HAR.com. HAR Hosted: 1270 External blogs: 158 Number of posts: 10926
Houston Real Estate Blogosphere Houston Real Estate Blogosphere brings together all the blog posts of REALTORS from the Houston area in one place.
HAR Member and Listing Videos HAR has developed a tool which allows HAR members to upload and share videos of themselves, their firm, and their listings with consumers on HAR.com. The member videos will add value by providing agents with an opportunity to market themselves beyond just a static image and bio – allowing agents to engage their customers in a new way. The listing videos provide consumers the opportunity to capture a more in-depth view of the property that still photos simply can’t provide.
Houston Real Estate Videos Real Estate Videos by Category Agent Videos 198 Listing Videos 1780 http://www.har.com/houston-real-estate-videos As of 3/9/11
Consumer Knowledge Video Series The Consumer Knowledge Series of videos was created to help educate consumers about real estate and to promote the value of using a REALTOR. The short video clips include topics ranging from the real estate industry in general to the different types of disclosures that consumers need to be aware of. http://www.har.com/ConsumerVideos
HAR and Social Media Integration Social media marketing is all about collaboration between people. It is about participating with everyone and sharing information. It is as much about giving as it is about receiving from the group. The premise of social media marketing is to engage with the consumer and provide value. (Agent Name Here) (Agent Name Here) (Brokerage Name Here) (Brokerage Name Here) Fortunately for the Realtor® community, the digital age provides many low or no-cost measures that enable you to market your services to a wide audience and remain competitive.
Social Networking Plug-In http://www.har.com/SocialNetworking
Client Experience Rating Program Clients will be asked to rate their Realtor® on their performance in four service categories using a star system, with 5 stars being the best rating possible. The Client Experience Rating system will then average the scores to determine an overall rating for the Realtor®. Clients also have an option to include brief comments.
Use Ratings as Testimonials on Custom Marketing Materials such as postcards or websites
713-Realtor Property Hotline Consumers can dial 713-realtor and enter a MLS number to obtain a digital audio description for that listing. In addition, consumers will be given the option to be connected to the listing agent during the call. 713-REALTOR Property Hotline provides your potential client an "on demand" audio walk through of your listings 24/7.
Marketing & Printing Services HAR is excited that we are working with 8Touches.com to provide you with a marketing system to create professional flyers, brochures and postcards to promote your listings. Here are the key benefits:
The HAR/MLS data is automatically populated, including agent photo, company logo, and property photos
You can print the flyers for free from your computer, or for best quality, use 8Touches' printing services
Discounts are available to HAR Members who use 8Touches' printing services
Where Do My Listings Go? HAR Members Portal => Tools Menu => Online Marketing Tools sub-menu => REALTOR Listing Distribution
Upcoming Educational Opportunities The following courses are part of our Social Media Series: Real Estate Blogging 101 Real Estate & Facebook 101 Real Estate & LinkedIn 101 Real Estate & Twitter 101 Real Estate & Video 101 (Using your Flip to List)**OR**Hot iPhone Tools for Today's Realtor Advanced Social Media Course - 3 hours Social media skills are now part of the tool set successful Realtors must use in their marketing efforts. Upon completion of all five courses in HAR’s social media series (in any order), members will receive a certificate of completion and be named a “HAR Social Media Pro” or SMP for short. The cost of each class is $25. Members are able to take either the Video orthe iPhone class to earn the SMP designation.
Marilyn M. Maxwell Technology Training Specialist firstname.lastname@example.org 713 629-1900 x 288