HAR FREE Agent Tools (Road Show)
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HAR FREE Agent Tools (Road Show)

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HAR FREE Agent Tools (Road Show) Presentation Transcript

  • 1. Free HAR Tools for
    Client Retention, Lead Generation and Member Profitability
    Presented by
    Marilyn M. Maxwell
    Technology Training Specialist
    marilyn@har.com
    713 629-1900 x 288
    www.HAR.com/survey
  • 2. HAR provides its members over 80+free technology tools
  • 3. Agent Self-Assessment Checklist
    The objective of the Agent Tools Checklist is to help agents learn about the HAR tools that have been developed to help them in their day-to-day real estate activities.
    www.har.com/agentselfassessment
  • 4.
  • 5. HAR Member Blogs
    Once you have created your blog, HAR.com will help promote it on the Houston Real Estate Blog Directory, http://blogs.har.com. Your blog will also be promoted on your HAR Member Web site, Listing Detail pages and in the HAR Member Finder.
    If you already have an existing blog hosted by another web site, you will be able to promote it on HAR.com as well. Simply designate your blog address within the HAR Blog Builder to promote it on HAR.com.
    HAR Hosted: 1270
    External blogs: 158
    Number of posts: 10926
  • 6. Houston Real Estate Blogosphere
    Houston Real Estate Blogosphere brings together all the blog posts of REALTORS from the Houston area in one place.
  • 7. HAR Member and Listing Videos
    HAR has developed a tool which allows HAR members to upload and share videos of themselves, their firm, and their listings with consumers on HAR.com. The member videos will add value by providing agents with an
    opportunity to market themselves beyond just a static image and bio – allowing agents to engage their customers in a new way. The listing videos provide consumers
    the opportunity to capture a more
    in-depth view of the property that
    still photos simply can’t provide.
  • 8. Houston Real Estate Videos
    Real Estate Videos by Category
    Agent Videos 198
    Listing Videos 1780
    http://www.har.com/houston-real-estate-videos
    As of 3/9/11
  • 9. Consumer Knowledge Video Series
    The Consumer Knowledge Series of videos was created to help educate consumers about real estate and to promote the value of using a REALTOR. The short video clips include topics ranging from the real estate industry in general to the different types
    of disclosures
    that consumers
    need to be
    aware of.
    http://www.har.com/ConsumerVideos
  • 10. HAR and Social Media Integration
    Social media marketing is all about collaboration between people. It is about participating with everyone and sharing information. It is as much about giving as it is about receiving from the group. The premise of social media marketing is to engage with the consumer and provide value.
    (Agent Name Here)
    (Agent Name Here)
    (Brokerage
    Name Here)
    (Brokerage Name Here)
    Fortunately for the Realtor® community, the digital age provides many low or no-cost measures that enable you to market your services to a wide audience and remain competitive.
  • 11. Social Networking Plug-In
    http://www.har.com/SocialNetworking
  • 12. “Online Agent” Chat
    http://www.har.com/OnlineAgent
  • 13. Client Experience Rating Program
    Clients will be asked to rate their Realtor® on their performance in four service categories using a star system, with 5 stars being the best rating possible. The Client Experience Rating system will then average the scores to determine an overall rating for the Realtor®.
    Clients also have an option to
    include brief comments.
  • 14. Use Ratings as Testimonials on Custom Marketing Materials such as postcards or websites
  • 15.
  • 16. 713-Realtor Property Hotline
    Consumers can dial 713-realtor and enter a MLS number to obtain a digital audio description for that listing. In addition, consumers will be given the option to be connected to the listing agent during the call.
    713-REALTOR Property Hotline provides your potential client an "on demand" audio walk through of your listings 24/7.
  • 17. Marketing & Printing Services
    HAR is excited that we are working with 8Touches.com to provide you with a marketing system to create professional flyers, brochures and postcards to promote your listings.
    Here are the key benefits:
    • The HAR/MLS data is automatically populated, including agent photo, company logo, and property photos
    • 18. You can print the flyers for free from your computer, or for best quality, use 8Touches' printing services
    • 19. Discounts are available to HAR Members who use 8Touches' printing services
  • 20.
  • 21. Where Do My Listings Go?
    HAR Members Portal => Tools Menu => Online Marketing Tools sub-menu => REALTOR Listing Distribution
  • 22. Upcoming Educational Opportunities
    The following courses are part of our Social Media Series:
    Real Estate Blogging 101
    Real Estate & Facebook 101
    Real Estate & LinkedIn 101
    Real Estate & Twitter 101
    Real Estate & Video 101 (Using your Flip to List)**OR**Hot iPhone Tools for Today's Realtor
    Advanced Social Media Course - 3 hours
    Social media skills are now part of the tool set successful Realtors must use in their marketing efforts. Upon completion of all five courses in HAR’s social media series (in any order), members will receive a certificate of completion and be named a “HAR Social Media Pro” or SMP for short.
    The cost of each class is $25.
    Members are able to take either the Video orthe iPhone class to earn the SMP designation.
  • 23. Marilyn M. Maxwell
    Technology Training Specialist
    marilyn@har.com
    713 629-1900 x 288