Video 101 - Video for Social Networking Marilyn M. Maxwell [email_address] (713) 629-1900 x 288 Houston Association of Rea...
<ul><li>The purpose of the course is to illustrate basic video creation techniques, minimal video editing using Flip camer...
Online video is now a major part of our Web experience <ul><li>People are watching hundreds of millions of videos a day on...
Promotion of Videos on HAR.com <ul><li>They will appear on your HAR Member Web site, on each one of your listing detail pa...
 
HAR Member Website Features <ul><li>The ability to incorporate a personal profile video </li></ul><ul><li>The ability to i...
 
June 2009 Web Statistics Hits For Entire Site 1,726,861,876 Page Views   69,816,737 Visitor Sessions   4,835,316 Unique Vi...
Agent Profile Video Production Recommendations Video 30-60 seconds in length <ul><li>A. Introduction </li></ul><ul><li>* 1...
Listing Video Production Recommendations Video 3 minutes in length <ul><li>A. Introduction </li></ul><ul><li>* 1. My first...
Animoto.com <ul><li><object width=&quot;560&quot; height=&quot;340&quot;><param name=&quot;movie&quot; value=&quot;http://...
Windows Movie Maker <ul><li>With Windows Movie Maker, you can turn your videos into fun, fast-paced, and professional-look...
Video 101 - Video for Social Networking Marilyn M. Maxwell [email_address] (713) 629-1900 x 288 Houston Association of Rea...
 
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The purpose of the course is to illustrate basic video creation techniques, minimal video editing using Flip camera software and/or Windows Movie Maker. The course will provide an overview of the basic techniques for creating, editing and posting a video specifically using the Flip camera. Also demonstrated will be the HAR video upload tool including locations of posted videos on HAR, their automatic delivery to YouTube.com and the consumer experience that video enhancements provide. Finally, the course will demonstrate practical applications for video as it pertains to Real Estate and business generation.

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  1. 1. Video 101 - Video for Social Networking Marilyn M. Maxwell [email_address] (713) 629-1900 x 288 Houston Association of Realtors ®
  2. 2. <ul><li>The purpose of the course is to illustrate basic video creation techniques, minimal video editing using Flip camera software and/or Windows Movie Maker. The course will provide an overview of the basic techniques for creating, editing and posting a video specifically using the Flip camera. Also demonstrated will be the HAR video upload tool including locations of posted videos on HAR, their automatic delivery to YouTube.com and the consumer experience that video enhancements provide. Finally, the course will demonstrate practical applications for video as it pertains to Real Estate and business generation. </li></ul>
  3. 3. Online video is now a major part of our Web experience <ul><li>People are watching hundreds of millions of videos a day on YouTube. </li></ul><ul><li>Today more than 146 million Americans view online videos looking at 12.6 billion video clips. The YouTube phenomenon has played a major role in the online videos we see today. According to some research, an increasing number of individuals are moving away from television and toward the Internet for their video consumption needs. </li></ul><ul><li>The YouTube user base is broad in age range, 18-55, evenly divided between males and females, and spanning all geographies. </li></ul>Every minute, ten hours of video is uploaded to YouTube.com. How can Realtors ® use online videos to promote their value to consumers and enhance their listings?
  4. 4. Promotion of Videos on HAR.com <ul><li>They will appear on your HAR Member Web site, on each one of your listing detail pages, as well as on “Find a Realtor ® .” Your uploaded videos will be published to YouTube.com automatically. In addition, your videos will be promoted in our Houston Real Estate Videos directory. This directory will be accessible to consumers from the front page of the consumer site. </li></ul>
  5. 6. HAR Member Website Features <ul><li>The ability to incorporate a personal profile video </li></ul><ul><li>The ability to include a video for each of your listings </li></ul><ul><li>The ability to select a theme color for your site </li></ul><ul><li>A new modern/clean design and layout </li></ul><ul><li>The ability for consumers to search for listings directly from your web site </li></ul><ul><li>The ability to showcase your favorite subdivisions and neighborhoods </li></ul><ul><li>A sleek 'Featured Homes' slideshow </li></ul><ul><li>A prominent display of your recently sold inventory </li></ul>
  6. 8. June 2009 Web Statistics Hits For Entire Site 1,726,861,876 Page Views 69,816,737 Visitor Sessions 4,835,316 Unique Visitors 1,172,714 Average Visit Time 9:14 Minutes Times Listing Viewed 12,425,522 12,802,500 Detail Pages Times Listing Viewed 00:09:28 Minutes Average Visit Time On Site 1,197,934 Unique Visitors 4,824,148 Visitor Sessions 72,203,617 Page Views (Impressions) 1,865,986,036 Hits For Entire Site July 2009 Web Statistics
  7. 9. Agent Profile Video Production Recommendations Video 30-60 seconds in length <ul><li>A. Introduction </li></ul><ul><li>* 1. My first and last name </li></ul><ul><li>* 2. My company name </li></ul><ul><li>* 3. How long have I been in business? </li></ul><ul><li>* 4. My specialty or specialties (commercial, residential, townhomes, luxury homes, etc.)‏ </li></ul><ul><li>B. About You </li></ul><ul><li>* 1. Services I offer to my clients </li></ul><ul><li>* 2. The advantages of using me as a Realtor ® </li></ul><ul><li>* 3. Why list your property with me or select me to buy a property? </li></ul><ul><li>* 4. Contact me by phone or e-mail or visit my web site </li></ul><ul><li>* 5. I am multi-lingual and multi-cultural, I have the following Realtor ® designations, and participate in the Client Experience Rating program </li></ul>https://secure.har.com/secure/videoservice/default.cfm
  8. 10. Listing Video Production Recommendations Video 3 minutes in length <ul><li>A. Introduction </li></ul><ul><li>* 1. My first and last name </li></ul><ul><li>* 2. My company name </li></ul><ul><li>* 3. Listing Address </li></ul><ul><li>* 4. Price/Bed/Bath/Location/ Neighborhood </li></ul><ul><li>* 5. Schools </li></ul><ul><li>B. Inside Tour </li></ul><ul><li>* 1. Entryway </li></ul><ul><li>* 2. Room-by-Room walkthrough highlighting features of each room </li></ul><ul><li>C. Outside Tour </li></ul><ul><li>* 1. Backyard </li></ul><ul><li>* 2. Lot Size </li></ul><ul><li>* 3. Deck/Pool (if applicable)‏ </li></ul><ul><li>D. Why this home should be purchased? </li></ul>http://marketing.realtor.com/intranet/html-pages/broker/video/tour.html http://www.youtube.com/watch?v=X2Naui7LNqQ
  9. 11. Animoto.com <ul><li><object width=&quot;560&quot; height=&quot;340&quot;><param name=&quot;movie&quot; value=&quot;http://www.youtube.com/v/mN8UWtz8zdc&hl=en&fs=1&&quot;></param><param name=&quot;allowFullScreen&quot; value=&quot;true&quot;></param><param name=&quot;allowscriptaccess&quot; value=&quot;always&quot;></param><embed src=&quot;http://www.youtube.com/v/mN8UWtz8zdc&hl=en&fs=1&&quot; type=&quot;application/x-shockwave-flash&quot; allowscriptaccess=&quot;always&quot; allowfullscreen=&quot;true&quot; width=&quot;560&quot; height=&quot;340&quot;></embed></object> </li></ul>
  10. 12. Windows Movie Maker <ul><li>With Windows Movie Maker, you can turn your videos into fun, fast-paced, and professional-looking movies. Then you can share them with your friends on the Internet or burn them to a DVD. </li></ul>http://www.microsoft.com/windowsxp/using/moviemaker/create/HomeMovies.asx http://www.microsoft.com/windowsxp/using/moviemaker/create/ShareAnywhere.asx 1 2
  11. 13. Video 101 - Video for Social Networking Marilyn M. Maxwell [email_address] (713) 629-1900 x 288 Houston Association of Realtors ®
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