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BIS social media week

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Presentation delivered during Social Media Week London

Presentation delivered during Social Media Week London

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BIS social media week BIS social media week Presentation Transcript

  • On slides 7 – 19, click on pictures to go to sites …. Introduction to Social Media Watch Social Media Revolution 2012 Marilyn Booth & Tim Lloyd
  • Why does any of this matter for Government?• Drivers – Cost and cultural changes• Civil Service Reform Plan & Digital by Default – New Digital Strategy will look at online policy making• Increases & diversifies our reach• People want to share, collaborate and communicate in real time• Levels of digital engagement – from listening, to monitoring, to active engagement and participation in social media activity• Can take place in consultations, policy campaigns and beyond• BIS stakeholder groups all active online Marilyn Booth 20th June 2012
  • It’s about…• Interactivity• Listening• Engaging• Sharing• Communicating in real time• Breaking down traditional boundaries & hierarchies
  • BIS & Social Media• We use main social media channels – Twitter, YouTube, Flickr, Pinterest (pilot)• Some lesser known channels – Soundcloud, Audioboo• Interactive sites – Community Buying, Focus on Enforcement, Consultations• BIS blogs – Ministers, Guests & policy makers• Going where the conversations are
  • How are individuals already using social media?• Monitoring conversations about a policy or programme intervention at any stage• Finding relevant research• Building relationships with stakeholders – both personal and corporate• Promoting awareness of programmes & projects• Mobilising online communities at consultation stage• Generate conversations round strategies and campaigns• Reaching out beyond “usual suspects”
  • Across all areas
  • From commentable consultations
  • To gathering public views … and sharing team news
  • To Showcasing our Commitment to Growth
  • To live blogging news events…
  • And hearing from those affected by that news
  • It’s about working with existing communities..
  • Empowered policy makers taking part in online Q&As
  • … And blogging….
  • And sharing ….What they get up to…
  • .. By tweeting..
  • It’s about Ministers answering questions…
  • Even from the ends of the earth…
  • Or keeping people informed from closer to home…
  • What the social media guidelines say…• Communicate with citizens in the places they already are• Use social media to consult and engage• Use social media to be more transparent and accountable• Be part of the conversation with all the benefits that brings• Understand that government cannot do everything alone, or in isolation• Expect civil servants to adhere to the Civil Service Code (online as well as offline)
  • So this means…• Decide what your objectives are• Who are your audiences?• What messages do they need to hear?• Where are they already (so don’t ignore bulletin boards)• Then pick the most appropriate channel
  • Personal (External) Accounts• Takes time to build relationships• How public do you want to be• You should stick to civil service code• Personal vs professional boundaries• How active can you be?
  • Useful Resources• BIS Digital• Read the Social Media Guidelines• Mashable a good source of hints & tips• See The Digital Engagement Guide for more examples across Government
  • Any Questions?