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Impression of the Co-Creation Awards 2012

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  • 1. Co-Creation Awards 2012 Utrecht, November 2012
  • 2. Today’s Program 1. Welcome by 1. Co-Creation Association (Dolf Wittkamper) 2. Capgemini Consulting (Koen Klokgieters) 3. eYeka (Joel Cere) 1. Presentation ‘Structure & Dynamics of Co-Creation’ Gaurav Bhalla@CC_Awards 3. Break out sessions 2 rounds 4. Panel discussion 5. Awards Ceremony Dolf Wittkamper, Jaco van Zijll Langhout & Jeroen de Kempenaer 6. Drinks and networking 2
  • 3. Welcome by Dolf Wittkamper Is now a Special Interest Group of theAn International organization, “everything” improved as of2011; 26 Cases submitted by the company/organization owners;16 Nominees; 4 categories; 4 winner; International jury; 4awards; ….. 3
  • 4. Koen KlokgietersGlobal leader for R&D and Business Innovation andPractice Leader Digital Transformation and Innovationin the Netherlands 4
  • 5. Video-message by Joel CereGlobal Director at eYeka Click here to see the video 5
  • 6. Key note speaker: Gaurav Bhalla Structure & DYNAMICS of Co-Creation Click here to view the presentation 6
  • 7. Overview of break-out sessions Round 1 Round 2 Click to Marine Academy Click to Menzis Case view Case view Team Topzorg presen- A new School for presen- tation tation Plymouth Co-creating with consumers: Igniting Creativity How can you tap into the collective creative power of consumers How to develop and stimulate Co-Creation, an ideation sessionIn An interactive session to explore how co-creation can be further developed. Co-Creation - What not to do Describing the co-creation pitfalls 7
  • 8. Impression of break-out sessions 8
  • 9. Panel Discussion What are key differentiators between co-creation and crowdsourcing? Can co-creation be applied by all companies across all industries? 9
  • 10. 10
  • 11. Nomination processSubmission Expert Jury Nominees Winners of cases review selection Using 7 criteria; Guided by 4 criteria; - Investment - Size of the challenge - Originality - Originality of initiative - Reach - Innovativeness of initiative - Interactivity - Value of results - Satisfaction - Added value - Notoriety 11
  • 12. FOR PROFIT MARKETING & COMMUNICATION CATEGORY involvement of customers or other stakeholders to increase brand awareness and create relevant campaigns12
  • 13. NOMINEES FOR PROFIT MARKETING & COMMUNICATION1. Close Up - Toothpaste project2. Coca-Cola - Be The Change project3. Minute Maid - Pulpy4. Pond - Love Story project5. Rabobank - World Food Game 13
  • 14. WINNER CO-CREATION AWARDCATEGORY: FOR PROFITMARKETING & COMMUNICATION 2012Name of Initiative: World Food GameLaunched: 2012 14
  • 15. WINNER CO-CREATION AWARD CATEGORY: FOR PROFIT MARKETING & COMMUNICATION 2012 Quote from jury: Why did Rabobank win?“Intriguing combination -Strong connection to the core of the company (cooperative of gaming and co- origin). creation” - Co-creating the game is a means to an end as educating youngsters about cooperative entrepreneurship is the end-goal. -Good combination of gaming with both online and offline co- creation. 15
  • 16. NOT FOR PROFIT MARKETING & COMMUNICATION CATEGORY involvement of citizens or other stakeholders to increase public, social awareness and create relevant communication16
  • 17. NOMINEES NOT FOR PROFIT MARKETING & COMMUNICATION1. ADK - Stand For Japan2. UNESCO - World Press Freedom Day 17
  • 18. WINNER CO-CREATION AWARDCATEGORY: FOR PROFITMARKETING & COMMUNICATION 2012 Name of Initiative: Stand For Japan Launched: 2012 18
  • 19. WINNER CO-CREATION AWARD CATEGORY: FOR PROFIT MARKETING & COMMUNICATION 2012 Quote from jury: Why did ADK win?“To have an extremely - Using co-creation to search for trends concerning social inside-out country evolution is a novel concept (Japan) accept this - The use of an outside-in orientation to country marketing isoutside-in approach is special special” - Results of the initiative were displayed in an exhibition in Tokyo 19
  • 20. NOT FOR PROFIT INNOVATION CATEGORY involvement of citizens or other stakeholdersto co-create new products, newservices for public or social use 20
  • 21. NOMINEES NOT FOR PROFIT INNOVATION1. Deutsche Seniorenliga - Stil:sicher unterweg2. Marine Academy - A new primary school for Plymouth3. Menzis - Team TopZorg 21
  • 22. WINNER CO-CREATION AWARDCATEGORY:NOT FOR PROFIT INNOVATION 2012 Name of Initiative: Stil:sicher unterweg Launched: 2012 22
  • 23. WINNER CO-CREATION AWARD CATEGORY: NOT FOR PROFIT INNOVATION 2012 Quote from jury: Why did Deutsche Seniorenliga win? “Change is difficult, - The use of co-creation to de-stimatize is unique.changing deeply held - Very original to use co-creation for this target group (elderly). human biases and - Combination of online and offline co-creation tools.prejudices even more - Initiatives aiming to improve the quality of life of elderly are difficult - especially very valuable, especially in the light of the ageing population. ingrained stigmas” 23
  • 24. FOR PROFIT INNOVATION CATEGORY involvement of customers or other external stakeholdersin order to innovate in products, services, or processes 24
  • 25. NOMINEES FOR PROFIT INNOVATION1. Bombardier - YouCity2. Heineken - The Ideas Brewery (sustainable packaging)3. Jeppesen - Mobile FliteDeck4. KLM - Meet and Seat Category5. Eindhoven & Hermes - Lijn 100 Rondje Woensel6. SNS Bank - Design the next app for Mobile Banking 25
  • 26. WINNER CO-CREATION AWARDCATEGORY:FOR PROFIT INNOVATION 2012 Name of Initiative: Mobile FliteDeck Launched: 2010 26
  • 27. WINNER CO-CREATION AWARD CATEGORY: FOR PROFIT INNOVATION 2012 Quote from jury: Why did Jeppesen win?“Aligning 58 pilots had -Flitedeck is a key product for Jeppesen. such an impact that - The development process was truly open, for which JeppesenFAA changed. Great!” had to accept significant vulnerability. - Jeppesen operates in a complex environment with strict regulations. - The process not only resulted in a successful new product, but even set new standards in the industry. 27
  • 28. Co-Creation Awards Team2012 Co-Creation Award Management,PDMA.NL: Dolf Wittkamper & Yvonne Verschure.| Co-Creation Award Expert Core Team: JoelCere & Marijn Kieft & Yannig Roth & IsabelThijssen & Yvonne Verschure & Dolf Wittkamper.| Sponsor contacts: Capgemini: Jaco van ZijllLanghout & eYeka: Joel Cere. | Jury: Jeroen deKempenaer (Chairman of the Jury andPDMA.NL) & Frank Piller & Gaurav Bhalla &Olivia Solon & Jaco van Zijll Langhout | Contactus at co-creation@pdma.nl 28
  • 29. - Submission process will open earlier = more time = more submissions- Capgemini and eYeka confirmed as sponsors- We are looing to team up with other “Co-Creation organizations” > contact us- We are interested in additional Sponsoring and Support > contact us- Mail Dolf Wittkamper at co-creation@pdma.nl 29
  • 30. CARTOONSMADE DURING EVENT 30
  • 31. CARTOONSMADE DURING EVENT 31
  • 32. CARTOONSMADE DURING EVENT 32
  • 33. CARTOONSMADE DURING EVENT 33