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Social Media for Marketing and Beyond (short)
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Social Media for Marketing and Beyond (short)

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Transcript

  • 1. social media
    Marie Still
    Marketing Director | MRIS
  • 2. Nobody likes to be sold to, but everyone likes to buy
  • 3. it’s all about talking with your consumers not at them
  • 4. “social media is like word of mouth, on steroids”
    Marta Kagan| @MZKagan
  • 5. But social media is so much more than just a marketing channel…
  • 6. listen & learn
    provide customer support
    network
    establish thought leadership
    customer loyalty & retention
  • 7. listen:
    RSS Feeds
    Google Alerts
    Socialmention
    HootSuite
    Tweetdeck
  • 8. Great, I get why I should use social media, and what I can do using social media, but what now?
  • 9. set marketing goals
    plan
    jump in
    analyze & optimize
  • 10. track & analyze:
    Bit.ly
    cli.gs
    Zi.ma
    Twurl.nl
    Budurl.com
  • 11. converse:
    LinkedIn
    Twitter
    Facebook
  • 12. Do: Have conversations, track your Tweets, create lists
    Don’ts: Over-share, blast listings, aggressively follow and un-follow (avoid the fail whale
    Tools to check out: Twello, Twitter Karma, Hootsuite, Tweetdeck
    Wanna learn more?
    http://mashable.com/guidebook/twitter/
  • 13. If Facebook were a country, it would be the
    Third Largest
    In the world
    friends
    likers
    customization
    Wanna learn more?
    http://mashable.com/guidebook/facebook/
  • 14. share:
    flickr
    Blogging
    Youtube
  • 15. Do: Let your personality shine through, write about what you love, comment back when people comment on your posts, use pictures (and give credit if necessary), promote your blog
    Don’t: Over-think it, plagiarize, worry if you aren’t business all the time or if you spell a word wrong (just fix it and move on)
    Check out:
    Activerain.com, Word Press, Page.ly, Stillisms.com
  • 16. @MRIS_marie | Stillisms.com | marie.still@mris.net