Social MediaConnecting with Your Customers & Creating a Talkable Brand Marie Still Marketing Director | MRIS
Brands live within the minds of consumers and are formed based on perceptions from usage and stories from marketing.
Where your brand story is told online: Your Website Listing Websites Social Media Content Participation Positive/Negative Customer Chatter Advertising Email Campaigns SEO
Consistency & Control Whether you are posting original content or commenting on other’s content, your tone and messaging should be consistent and align with your brand personality.
Avoid internet fights. You never know when your customers are watching.
Use Social Media For: driving awareness lead generation viral marketing traffic driving communications SEO customer loyalty & retention listening & learning customer support networking establishing thought leadership
Social Media Is…. conversations sharing friendships trust
Social Media Isn’t…. A billboard to blast your marketing messaging
More importantly than the conversations you are having online, are… The conversations your customers are having about you!
Create a talkable brand: go above & beyond be proactive surprise, delight, give them something to talk about share & create valuable content ask (but don’t force, word of mouth is natural and organic)
Do: Let your personality shine through, write about what you love, comment back when people comment on your posts, use pictures (and give credit if necessary), promote your blog Don’t: Over-think it, plagiarize, worry if you aren’t business all the time or if you spell a word wrong (just fix it and move on) Check out: Activerain.com, Word Press, Page.ly, Stillisms.com