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Social Media

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Connecting with Your Customers & Creating a Talkable Brand

Connecting with Your Customers & Creating a Talkable Brand

Published in: Business, Technology
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  • 1. Social MediaConnecting with Your Customers & Creating a Talkable Brand<br />Marie Still<br />Marketing Director | MRIS<br />
  • 2. Brands live within the minds of consumers and are formed based on perceptions from usage and stories from marketing. <br />
  • 3. Where your brand story is told online:<br />Your Website<br />Listing Websites<br />Social Media<br />Content Participation<br />Positive/Negative Customer Chatter<br />Advertising <br />Email Campaigns<br />SEO<br />
  • 4. Consistency & Control<br />Whether you are posting original content or commenting on other’s content, your tone and messaging should be consistent and align with your brand personality.<br />
  • 5. Avoid internet fights. You never know when your customers are watching.<br />
  • 6. Use Social Media For:<br />driving awareness<br />lead generation<br />viral marketing<br />traffic driving<br />communications<br />SEO<br />customer loyalty & retention<br />listening & learning<br />customer support<br />networking<br />establishing thought leadership<br />
  • 7. Social Media Is….<br />conversations<br />sharing<br />friendships<br />trust<br />
  • 8. Social Media Isn’t….<br />A billboard to blast your marketing messaging<br />
  • 9. More importantly than the conversations you are having online, are…<br />The conversations your customers are having about you!<br />
  • 10. Create a talkable brand:<br />go above & beyond<br />be proactive<br />surprise, delight, give them something to talk about<br />share & create valuable content<br />ask (but don’t force, word of mouth is natural and organic)<br />
  • 11. converse:<br />LinkedIn<br />Facebook<br />Twitter<br />
  • 12. If Facebook were a country, it would be the <br />Third Largest<br />In the world<br />friends<br />likers<br />customization<br />Wanna learn more?<br />http://mashable.com/guidebook/facebook/<br />
  • 13. Do: Have conversations, track your Tweets, create lists<br />Don’ts: Over-share, blast listings, aggressively follow and un-follow (avoid the fail whale<br />Tools to check out: Twello, Twitter Karma, Hootsuite, Tweetdeck<br />Wanna learn more?<br />http://mashable.com/guidebook/twitter/<br />
  • 14. listen:<br />RSS Feeds<br />Google Alerts<br />Socialmention<br />HootSuite<br />Tweetdeck<br />
  • 15. track & analyze:<br />Bit.ly<br />cli.gs<br />Zi.ma<br />Twurl.nl<br />Budurl.com<br />
  • 16. share:<br />flickr<br />Blogging<br />Youtube<br />
  • 17. Do: Let your personality shine through, write about what you love, comment back when people comment on your posts, use pictures (and give credit if necessary), promote your blog <br />Don’t: Over-think it, plagiarize, worry if you aren’t business all the time or if you spell a word wrong (just fix it and move on)<br />Check out:<br />Activerain.com, Word Press, Page.ly, Stillisms.com<br />
  • 18. @MRIS_marie | Stillisms.com | marie.still@mris.net<br />

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