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Connecting with Your Customers & Creating a Talkable Brand

Connecting with Your Customers & Creating a Talkable Brand

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    Social Media Social Media Presentation Transcript

    • Social MediaConnecting with Your Customers & Creating a Talkable Brand
      Marie Still
      Marketing Director | MRIS
    • Brands live within the minds of consumers and are formed based on perceptions from usage and stories from marketing.
    • Where your brand story is told online:
      Your Website
      Listing Websites
      Social Media
      Content Participation
      Positive/Negative Customer Chatter
      Advertising
      Email Campaigns
      SEO
    • Consistency & Control
      Whether you are posting original content or commenting on other’s content, your tone and messaging should be consistent and align with your brand personality.
    • Avoid internet fights. You never know when your customers are watching.
    • Use Social Media For:
      driving awareness
      lead generation
      viral marketing
      traffic driving
      communications
      SEO
      customer loyalty & retention
      listening & learning
      customer support
      networking
      establishing thought leadership
    • Social Media Is….
      conversations
      sharing
      friendships
      trust
    • Social Media Isn’t….
      A billboard to blast your marketing messaging
    • More importantly than the conversations you are having online, are…
      The conversations your customers are having about you!
    • Create a talkable brand:
      go above & beyond
      be proactive
      surprise, delight, give them something to talk about
      share & create valuable content
      ask (but don’t force, word of mouth is natural and organic)
    • converse:
      LinkedIn
      Facebook
      Twitter
    • If Facebook were a country, it would be the
      Third Largest
      In the world
      friends
      likers
      customization
      Wanna learn more?
      http://mashable.com/guidebook/facebook/
    • Do: Have conversations, track your Tweets, create lists
      Don’ts: Over-share, blast listings, aggressively follow and un-follow (avoid the fail whale
      Tools to check out: Twello, Twitter Karma, Hootsuite, Tweetdeck
      Wanna learn more?
      http://mashable.com/guidebook/twitter/
    • listen:
      RSS Feeds
      Google Alerts
      Socialmention
      HootSuite
      Tweetdeck
    • track & analyze:
      Bit.ly
      cli.gs
      Zi.ma
      Twurl.nl
      Budurl.com
    • share:
      flickr
      Blogging
      Youtube
    • Do: Let your personality shine through, write about what you love, comment back when people comment on your posts, use pictures (and give credit if necessary), promote your blog
      Don’t: Over-think it, plagiarize, worry if you aren’t business all the time or if you spell a word wrong (just fix it and move on)
      Check out:
      Activerain.com, Word Press, Page.ly, Stillisms.com
    • @MRIS_marie | Stillisms.com | marie.still@mris.net