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Connecting with Your Customers & Creating a Talkable Brand

Connecting with Your Customers & Creating a Talkable Brand

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  • 1. Social MediaConnecting with Your Customers & Creating a Talkable Brand
    Marie Still
    Marketing Director | MRIS
  • 2. Brands live within the minds of consumers and are formed based on perceptions from usage and stories from marketing.
  • 3. Where your brand story is told online:
    Your Website
    Listing Websites
    Social Media
    Content Participation
    Positive/Negative Customer Chatter
    Advertising
    Email Campaigns
    SEO
  • 4. Consistency & Control
    Whether you are posting original content or commenting on other’s content, your tone and messaging should be consistent and align with your brand personality.
  • 5. Avoid internet fights. You never know when your customers are watching.
  • 6. Use Social Media For:
    driving awareness
    lead generation
    viral marketing
    traffic driving
    communications
    SEO
    customer loyalty & retention
    listening & learning
    customer support
    networking
    establishing thought leadership
  • 7. Social Media Is….
    conversations
    sharing
    friendships
    trust
  • 8. Social Media Isn’t….
    A billboard to blast your marketing messaging
  • 9. More importantly than the conversations you are having online, are…
    The conversations your customers are having about you!
  • 10. Create a talkable brand:
    go above & beyond
    be proactive
    surprise, delight, give them something to talk about
    share & create valuable content
    ask (but don’t force, word of mouth is natural and organic)
  • 11. converse:
    LinkedIn
    Facebook
    Twitter
  • 12. If Facebook were a country, it would be the
    Third Largest
    In the world
    friends
    likers
    customization
    Wanna learn more?
    http://mashable.com/guidebook/facebook/
  • 13. Do: Have conversations, track your Tweets, create lists
    Don’ts: Over-share, blast listings, aggressively follow and un-follow (avoid the fail whale
    Tools to check out: Twello, Twitter Karma, Hootsuite, Tweetdeck
    Wanna learn more?
    http://mashable.com/guidebook/twitter/
  • 14. listen:
    RSS Feeds
    Google Alerts
    Socialmention
    HootSuite
    Tweetdeck
  • 15. track & analyze:
    Bit.ly
    cli.gs
    Zi.ma
    Twurl.nl
    Budurl.com
  • 16. share:
    flickr
    Blogging
    Youtube
  • 17. Do: Let your personality shine through, write about what you love, comment back when people comment on your posts, use pictures (and give credit if necessary), promote your blog
    Don’t: Over-think it, plagiarize, worry if you aren’t business all the time or if you spell a word wrong (just fix it and move on)
    Check out:
    Activerain.com, Word Press, Page.ly, Stillisms.com
  • 18. @MRIS_marie | Stillisms.com | marie.still@mris.net