Your SlideShare is downloading. ×
0
Social MediaConnecting with Your Customers &  Creating a Talkable Brand<br />Marie Still<br />Marketing Director | MRIS<br />
Brands live within the minds of consumers and are formed based on perceptions from usage and stories from marketing.  <br />
Where your brand story is told online:<br />Your Website<br />Listing Websites<br />Social Media<br />Content Participatio...
Consistency & Control<br />Whether you are posting original content or commenting on other’s content, your tone and messag...
Avoid internet fights.  You never know when your customers are watching.<br />
Use Social Media For:<br />driving awareness<br />lead generation<br />viral marketing<br />traffic driving<br />communica...
Social Media Is….<br />conversations<br />sharing<br />friendships<br />trust<br />
Social Media Isn’t….<br />A billboard to blast your marketing messaging<br />
More importantly than the conversations you are having online, are…<br />The conversations your customers are having about...
Create a talkable brand:<br />go above & beyond<br />be  proactive<br />surprise, delight, give them something to talk abo...
converse:<br />LinkedIn<br />Facebook<br />Twitter<br />
If Facebook were a country, it would be the <br />Third Largest<br />In the world<br />friends<br />likers<br />customizat...
Do: Have conversations, track your Tweets, create lists<br />Don’ts: Over-share, blast listings, aggressively follow and u...
listen:<br />RSS Feeds<br />Google Alerts<br />Socialmention<br />HootSuite<br />Tweetdeck<br />
track & analyze:<br />Bit.ly<br />cli.gs<br />Zi.ma<br />Twurl.nl<br />Budurl.com<br />
share:<br />flickr<br />Blogging<br />Youtube<br />
Do: Let your personality shine through, write about what you love, comment back when people comment on your posts, use pic...
@MRIS_marie | Stillisms.com | marie.still@mris.net<br />
Upcoming SlideShare
Loading in...5
×

Social Media

571

Published on

Connecting with Your Customers & Creating a Talkable Brand

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
571
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Social Media"

  1. 1. Social MediaConnecting with Your Customers & Creating a Talkable Brand<br />Marie Still<br />Marketing Director | MRIS<br />
  2. 2. Brands live within the minds of consumers and are formed based on perceptions from usage and stories from marketing. <br />
  3. 3. Where your brand story is told online:<br />Your Website<br />Listing Websites<br />Social Media<br />Content Participation<br />Positive/Negative Customer Chatter<br />Advertising <br />Email Campaigns<br />SEO<br />
  4. 4. Consistency & Control<br />Whether you are posting original content or commenting on other’s content, your tone and messaging should be consistent and align with your brand personality.<br />
  5. 5. Avoid internet fights. You never know when your customers are watching.<br />
  6. 6. Use Social Media For:<br />driving awareness<br />lead generation<br />viral marketing<br />traffic driving<br />communications<br />SEO<br />customer loyalty & retention<br />listening & learning<br />customer support<br />networking<br />establishing thought leadership<br />
  7. 7. Social Media Is….<br />conversations<br />sharing<br />friendships<br />trust<br />
  8. 8. Social Media Isn’t….<br />A billboard to blast your marketing messaging<br />
  9. 9. More importantly than the conversations you are having online, are…<br />The conversations your customers are having about you!<br />
  10. 10. Create a talkable brand:<br />go above & beyond<br />be proactive<br />surprise, delight, give them something to talk about<br />share & create valuable content<br />ask (but don’t force, word of mouth is natural and organic)<br />
  11. 11. converse:<br />LinkedIn<br />Facebook<br />Twitter<br />
  12. 12. If Facebook were a country, it would be the <br />Third Largest<br />In the world<br />friends<br />likers<br />customization<br />Wanna learn more?<br />http://mashable.com/guidebook/facebook/<br />
  13. 13. Do: Have conversations, track your Tweets, create lists<br />Don’ts: Over-share, blast listings, aggressively follow and un-follow (avoid the fail whale<br />Tools to check out: Twello, Twitter Karma, Hootsuite, Tweetdeck<br />Wanna learn more?<br />http://mashable.com/guidebook/twitter/<br />
  14. 14. listen:<br />RSS Feeds<br />Google Alerts<br />Socialmention<br />HootSuite<br />Tweetdeck<br />
  15. 15. track & analyze:<br />Bit.ly<br />cli.gs<br />Zi.ma<br />Twurl.nl<br />Budurl.com<br />
  16. 16. share:<br />flickr<br />Blogging<br />Youtube<br />
  17. 17. Do: Let your personality shine through, write about what you love, comment back when people comment on your posts, use pictures (and give credit if necessary), promote your blog <br />Don’t: Over-think it, plagiarize, worry if you aren’t business all the time or if you spell a word wrong (just fix it and move on)<br />Check out:<br />Activerain.com, Word Press, Page.ly, Stillisms.com<br />
  18. 18. @MRIS_marie | Stillisms.com | marie.still@mris.net<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×