Trade Book Review—Naked ConversationsPresentation Transcript
Trade Book Review—Naked Conversations: How blogs are changing the way businesses talk with customers Authors: Robert Scoble and Shel Israel Review written by: Marie Walker
Authors Robert Scoble American blogger, technical evangelist, and author. Best known for his blog, Scobleizer. Currently works for Rackspace and is building a community for Internet fanatics called Building 43. Shel Israel Writer and speaker on social media issues. Senior fellow for the Society for New Media Research. Author of the book Twittervillewhich was published in 2009.
What did you learn by reading this book? The authors define naked conversations as businesses and their constituents having conversations on a level playing field. I’ve never thought about the whole social media phenomenon in this way before. This definition makes the title of the book more understandable and provides for a great new way of looking at blogging and social media tools in general. I learned that the act of blogging didn’t really start catching on until the year 2000. I knew that it had to have had a start point but I don’t think anyone really thinks about the whole “where did this all begin?” sort of question.
What surprised you in this book? I found it quite surprising when the authors basically stated that their was no real purpose to this book. The authors believe that a book called The CluetrainManisfesto has already told the story that they have to tell. They believe that The Cluetrain Manifesto pretty much cannot be topped but the purpose of Naked Conversations is fill in the gap with knowledge that has become apparent since The Cluetrain Manifesto was published.
What do you want to learn more about, now that this book has piqued you interest? After hearing the great review that the authors gave to The Cluetrain Manifesto, I am very interested in giving the book a read for myself. I have chosen to read this book for the other book review that I have to do for another class.
Would you recommend this book to other students? I would not recommend this book to the average student. I personally found it quite uninteresting because reading about blogging is of no interest to me. I would only recommend this book to those students who would like to learn more about blogging and its early days.
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