Who is your audience? Visualize readers - person's purpose have for reading the story. - Use case - what is the call to action? News you can use? - Questions - stories - Obstacles - obstacles to take action
Information is what drives web sites. Any site must begin with engaging content.
Users stick with one site as long as it delivers what they are looking for.
Use half the word count of conventional writing. Be a brutal editor. Google reads the first 66 characters
Google reads the first 66 characters
With so many competing sources, a unique conversational voice may help distinguish your pages.
Usability and Writing For The Web Marie K. Shanahan University of Connecticut September 2011
“ Too many organizations believe that a web site is about opening a new marketing channel or getting donations or to promote a brand. No. It’s about solving your customers’ problems.” - Vincent Flanders, webpagesthatsuck.com