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Midterm Review
 

Midterm Review

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Know this information for a class quiz.

Know this information for a class quiz.

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    Midterm Review Midterm Review Presentation Transcript

    • MIDTERM STUDY GUIDE What you need to know JOUR3005
    • 3 Ways Journalists Use The Internet
      • Story ideas/research
      • Conversations/networking
      • Publishing/distribution
    • Translate These Acronyms
      • [And know what they mean]
      • HTML – h yper t ext m arkup l anguage
      • HTTP – h yper t ext t ransfer p rotocol
      • IP ADDRESS – i nternet p rotocol
    • Translate These Acronyms
      • [And know what they mean]
      • URL – u niform r esource l ocator
      • RSS – r eal s imple s yndication
      • SEO – s earch e ngine o ptimization
    • What Is The HTML Code For…
      • Adding a hyperlink:
      • <a href=“ http://www.website.com ” > LINK TEXT </a>
      • Adding an image:
      • <img src=“ image.jpg ” />
      • Bold text:
      • <b> text </b> or <strong> text </strong>
    • Why Do People Visit A Website?
      • Information
      • Entertainment
      • Communication
      • Commerce
      • When viewing content online, most people do not read left to right, top to bottom, word for word. They scan.
      • Place images near or at the top of a web page to get the users’ attention.
    • THE WEB IS A VISUAL MEDIUM
    • BEST PRACTICES WHEN WRITING FOR THE WEB
      • Get to the point
      • Divide information into chunks
      • One idea per paragraph
      • Provide subheads as guideposts
    • BEST PRACTICES WHEN WRITING FOR THE WEB
      • Format text to indicate prominence of information
      • Bulleted lists
      • Plenty of white space
      • No block of text should take up more than five-six lines on the screen
    • ONLINE HEADLINES
      • Should be obvious
      • Should be filled with keywords
      • Should be search engine optimized [SEO]
      • Must provide enough “information scent” to let users predict what they get if they click.
    • VISUAL FUNCTIONALITY OF A WEB PAGE
      • is influenced by:
      • text
      • page layout
      • images
      • color
    • INVERTED PYRAMID WRITING STYLE IS…
      • When you place of the most important information first within a text
      • When you put the most newsworthy information at the top
      • When you start with the conclusion
      • Why does this style work well online?
    • MOST IMPORTANT COMPONENT OF ANY digital MEDIA PROJECT?
      • The Content.
      • [for information, entertainment, communication or commerce]
    • ATTRIBUTES OF A SUCCESSFUL WEBSITE
      • Useful content
      • Loads fast
      • Reliable search function
      • Attractive design
      • Intuitive navigation
      • Unobtrusive advertising
    • 5 ATTRIBUTES THAT MAKE UP A GOOD PHOTOGRAPH
      • Light
      • Color
      • Composition
      • Distance from subject
      • Moment
    • PHOTO COMPOSITION
      • Is governed by the “Rule of Thirds”
      • Visual balance involves
        • Foreground, middle, background
        • Symmetrical or asymmetrical
        • Linear perspective
        • Aerial perspective
    • ONLINE IMAGE FILE TYPES
      • When saving your image to upload to the web, you should use one of these file types.
      • .jpg - most common
      • .png
      • .gif - good for images/graphics with fewer colors, less detail
    • HOW DO YOU ADD VALUE TO A DIGITAL STORY?
    • WHY INCLUDE HYPERLINKS?
      • Links to source material and additional information helps makes you a trusted information guide.
      • Transparency = credibility
    • LEVERAGE ONLINE SOURCES TO FIND:
      • Story ideas
      • Sources
      • Diverse opinions and perspectives
      • Facts from credible websites, sources
    • EVALUATING ONLINE SOURCES
      • A top ranking in Google does not mean the information is more relevant or more trustworthy.
    • HOW DO YOU TRUNCATE A URL?
      • Delete everything after first slash
      • www.poyi.org /68/17/second_01.php
      • www.courant.com /features/live-smart/hc-pictures-energy-saving,0,3012897.photogallery
      • www.nytimes.com /slideshow/2011/09/21/dining/20110921-CHEW.html
    • WHAT IS FAIR USE?
      • Allows for limited use of others ’ copyrighted material for purposes condoned by law .
      • Allows journalists to post some copyrighted content online without obtaining the owner ’s permission if we use the owner’s copyrighted works in ways that are fundamentally equitable .
    • COMMON EXAMPLES OF FAIR USE
      • Legitimate criticism
      • Commentary
      • News reporting
      • Research
      • Scholarship
    • FAIR USE TEST: FOUR FACTORS
      • The purpose and character of the use of the copyrighted work.
      • The nature of the copyrighted work.
      • The amount and significance of the portion used in relation to the entire copyrighted work
      • The impact of the use upon the potential market for or value of the copyrighted work