Value creation through network orchestration

Slide 1: I am a network orchestrator Marieke Schoenmaker Experience Innovation Platform Inspired by the emergence of the flat world

Slide 2: Why, who and what is a network orchestrator?

Slide 3: ... connecting individuals, ideas and information anywhere with each other, primarily making use of digital and physical networks …

Slide 4: The world has changed from ……

Slide 5: The emergence of a global market …

Slide 6: To …. The rise of the multinational company

Slide 7: To…… The emergence of the flat world

Slide 8: Connected the unconnected Through : The rise of the personal computer Development of the Internet Collaboration on projects with worklfow software Move business processes to partners Migration of manufacturers Communities contribute online to collective products and services Working with suppliers on efficiency scale Integrate logistics Knowledge on the fingertips by Google Wireless, digital and personal technologies

Slide 9: This requires network orchestration Orchestrate or be orchestrated?

Slide 10: Are you ready for the flat world?

Slide 11: The power of network orchestration… Reduced prices

Slide 12: Improved on-time shipments

Slide 13: Raised quality

Slide 14: Reduced lead times

Slide 15: Meaningful

Slide 16: Responsiveness to new opportunities

Slide 17: Not owing everything

Slide 18: Not a supply chain city

Slide 19: Imagine an eBay on which existing products are not merely bought and sold, but are created by the Network …..

Slide 20: The customer thinks the thought … … the product is delivered

Slide 21: In the flat world, orchestration is one of the most important management skills. The skill of the orchestrator lies in drawing out the talent and creativity of the network, coordinating all the individual elements, and ensuring the success of the overall process

Slide 22: A network orchestrator looks like this: Designs and manages networks Establishes the values and culture of the network Develops its guiding principles Creates broader network Controls through empowerment Builds trust Acts entrepreneurially Creates value through integration Bridging borders Leveraging company’s value and intellectual property across the network

Slide 23: Are you ready for the flat world?

Slide 24: Companies used to see competition as firm against firm. But a networked world is like a team sport. The final score depends not on one player, but on the strength of the entire team…

Slide 25: The new competition In a crew race, the coxswain does not row. He orchestrates

Slide 26: Companies with access to the best networks not only outperform competitors today, but have also the capacity to flexibly outperform them tomorrow.

Slide 27: Networks can work smarter than the individuals or firms that are a part of them. Orchestration is what makes smart networks smart.

Slide 28: A robust network is the soil from which customer solutions spring

Slide 29: Although information technology is at the centre of flattening the world, the heart of any network and enterprise consists of human judgement, trust human relationships, and business processes

Slide 30: Imagine …. Are you ready for the flat world?

Slide 31: Control through empowerment

Slide 32: In a flat world, consumers and the media might know about it everywhere, often before the companies themselves.

Slide 33: In a flat world it is much more about carrots than sticks. The focus is primarily on setting clear guidelines, offering education, and then inspecting to ensure results.

Slide 34: Every node in the network has connections with other networks. This means that ripple effects can come from one of these connected networks end move across the entire system.

Slide 35: The purpose of the business is to create a customer. Peter Drucker

Slide 36: Are you ready for the flat world?

Slide 37: This is the age of guerrilla companies

Slide 38: With powerful software and outsourced processes, a small competitor can go head-to-head with a large one. In this world, size is not necessarily an advantage.

Slide 39: Empower Little John Waynes And create a big-small company

Slide 40: Little John Waynes are entrepreneurial self-starters who have the ability to make decisions and live with the consequences.

Slide 41: To effectively integrate acquisition, companies need plug-and-play technology and systems as well as a plug-and-play culture.

Slide 42: Plug-and-play systems can streamline the process of growth. New businesses have immediate access to the knowledge and resources of the larger parent organisation, while maintaining their individual identities.

Slide 43: What is your position in the flat world?

Slide 44: "Sometimes it's good to think aloud, and say to you See the funny faces up in the clouds A place to get crazy, where life gets so lazy There's no no, there's no yes, but everything is maybe Oh, I'd love to get lost in a dream, wash my fears In nature's streams... When I'm sleeping, I get healing Thinking of the color blue When I'm sleeping, I slow down my breathing Living in dreams, dreams that come true Thinking of the color blue Thinking of the color blue... yes..." Neoqula Build living companies

Slide 45: In a flat world companies need the flexibility to respond quickly to changes, but they also need enough stability so that managers can tell whether they are succeeding or failing.

Slide 46: Stretch targets result not only in transformation of the business, but in tremendous gains in performance. The Blue Ocean

Slide 47: Establish the stretch: Analyse and Brood Create and Design Co-create and Develop Innovate and Interact

Slide 48: New Inspiration

Slide 49: New Experience concept

Slide 50: Experiential Platform

Slide 51: Exploitation plan

Slide 52: Imagine ….. Are you ready for the flat world?

Slide 53: The company around the customer instead of …… The customer around the company

Slide 54: “Consumers have virtually unlimited choice and ever- rising expectations for performance, quality and value. They expect more from their shopping experiences and more from the brands and products they buy and use every day. They expect retailers and manufacturers to listen to them more carefully, and to learn from them more often.” A.G. Lafley Chairman, President and Chief Executive Officer The Procter & Gamble Company

Slide 55: The route through the flat world begins with a customer and ends with a customer solution

Slide 56: Customer needs might change, but a flexible organization can reconfigure itself to meet the changes of its customers

Slide 57: Empowered end consumers now expect mass customization and instantaneous response

Slide 58: As the relationship develops, the company not only should be responsive to customers, but should actually anticipate customer needs and the needs of their end consumers

Slide 59: Are you ready for the flat world?

Slide 60: Engagement

Slide 61: Interaction with other customers in other parts of the world gives suppliers a broader view of the context of their projects and a more creative solution set.

Slide 62: Suppliers can realize many benefits in being part of the network, including the benefits in aggregated demand, access to customers, access to knowledge, demand smoothing and financing.

Slide 63: Imagine ….. Are your ready for the Flat world?

Slide 64: Looking beyond the entire value chain

Slide 65: Transform the customer from a passive recipient to an active participant, so companies have the opportunity to create and capture more Habitat: Build together for a better world value.

Slide 66: The long tail: search for new niches

Slide 67: Taking a broader view of the business Google’s Bus Network

Slide 68: Building collaborative networks Source: www.wethinkthebook.net/book/home.aspx

Slide 69: Orchestrate consumer and social networks Google’s Bus Network P&G’s Beinggirl

Slide 70: Innovative combinations Nike & ITunes

Slide 71: What is your plan for action? Executive most pressing challenges ….

Slide 72: How do you challenge your current mental models? Google’s Bus Network

Slide 73: How do you achieve profitable growth in the flat world? Google’s Bus Network

Slide 74: How can you build the competencies you need to compete in the flat world? Google’s Bus Network

Slide 75: Like the concept and the pictures?

Slide 76: Enjoy! “Live is one big opportunity for growth” Marieke Schoenmaker +31-622497148 www.experienceinnovation.blogspot.com www.linkedin.com/in/mariekeschoenmaker marieke.schoenmaker@capgemini.com