Identity refreshment Value innovation and creating evangelists By Marieke Schoenmaker
Yesterday I had an other Cirque du Soleil experience
Deep within a forest, at the summit of a volcano,  exists an extraordinary world A world where something else is possible....
It tributes to the nomadic soul of the universal wanderers and to the infinite passion of those whose quest takes them alo...
Imagine … what this did to me
And imagine what you can  learn from this experience …
It inspired me to think  more innovatively
And with this insight I felt a peak experience
And I became an evangelist  for the Cirques thinking, concept and performances
Once upon a time …. The circus industry was declining fast
That triggered the question … What are the unrecognized needs of our customers? Fun and Thrill Artistic richness
Followed by the question … What is the relevance of the business  we are in? Irrelevant Relevant
And Cirque du Soleil started value innovation … Glamorized tent Enchanting clowns Artistic  flair
Added  noncircus values… A story line Musicians Dance
Cirque’s productions have been seen by almost forty million people in ninety cities around the world. In less than twenty ...
At the end they reinvented the circus industry
This was a story about how great companies create evangelists among their customers Please share with the community your e...
Marieke Schoenmaker +31-622497148 www.slideshare.net /group/experience-innovation www.insightory.com www.experienceinnovat...
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Identity refreshment

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The concept of identity refreshment is about how great organisations help customers to get in touch with a higher version of themselves. Through value innovation and the creation of evangelists.

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Identity refreshment

  1. 1. Identity refreshment Value innovation and creating evangelists By Marieke Schoenmaker
  2. 2. Yesterday I had an other Cirque du Soleil experience
  3. 3. Deep within a forest, at the summit of a volcano, exists an extraordinary world A world where something else is possible. A world called Varekai .
  4. 4. It tributes to the nomadic soul of the universal wanderers and to the infinite passion of those whose quest takes them along the path that leads to Varekai .
  5. 5. Imagine … what this did to me
  6. 6. And imagine what you can learn from this experience …
  7. 7. It inspired me to think more innovatively
  8. 8. And with this insight I felt a peak experience
  9. 9. And I became an evangelist for the Cirques thinking, concept and performances
  10. 10. Once upon a time …. The circus industry was declining fast
  11. 11. That triggered the question … What are the unrecognized needs of our customers? Fun and Thrill Artistic richness
  12. 12. Followed by the question … What is the relevance of the business we are in? Irrelevant Relevant
  13. 13. And Cirque du Soleil started value innovation … Glamorized tent Enchanting clowns Artistic flair
  14. 14. Added noncircus values… A story line Musicians Dance
  15. 15. Cirque’s productions have been seen by almost forty million people in ninety cities around the world. In less than twenty years they achieved a level of revenues that has never been achieved by the former market leaders in the circus industry …. And now bring this concept in worldwide multiple productions www.cirquedusoleil.com
  16. 16. At the end they reinvented the circus industry
  17. 17. This was a story about how great companies create evangelists among their customers Please share with the community your experience with organizations where the blue ocean strategy already has done its work Contact us by giving your comments and learn from each other
  18. 18. Marieke Schoenmaker +31-622497148 www.slideshare.net /group/experience-innovation www.insightory.com www.experienceinnovation.blogspot.com www.linkedin.com/in/mariekeschoenmaker [email_address] Enjoy! “ Life is one big opportunity for growth” In collaboration with Inspired by the artist, my friends and the great thinkers in this world

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