Identity refreshment Value innovation and creating evangelists By Marieke Schoenmaker

Yesterday I had an other Cirque du Soleil experience

Deep within a forest, at the summit of a volcano, exists an extraordinary world A world where something else is possible. A world called Varekai .

It tributes to the nomadic soul of the universal wanderers and to the infinite passion of those whose quest takes them along the path that leads to Varekai .

Imagine … what this did to me

And imagine what you can learn from this experience …

It inspired me to think more innovatively

And with this insight I felt a peak experience

And I became an evangelist for the Cirques thinking, concept and performances

Once upon a time …. The circus industry was declining fast

That triggered the question … What are the unrecognized needs of our customers? Fun and Thrill Artistic richness

Followed by the question … What is the relevance of the business we are in? Irrelevant Relevant

And Cirque du Soleil started value innovation … Glamorized tent Enchanting clowns Artistic flair

Added noncircus values… A story line Musicians Dance

Cirque’s productions have been seen by almost forty million people in ninety cities around the world. In less than twenty years they achieved a level of revenues that has never been achieved by the former market leaders in the circus industry …. And now bring this concept in worldwide multiple productions www.cirquedusoleil.com

At the end they reinvented the circus industry

This was a story about how great companies create evangelists among their customers Please share with the community your experience with organizations where the blue ocean strategy already has done its work Contact us by giving your comments and learn from each other

Marieke Schoenmaker +31-622497148 www.slideshare.net /group/experience-innovation www.insightory.com www.experienceinnovation.blogspot.com www.linkedin.com/in/mariekeschoenmaker [email_address] Enjoy! “ Life is one big opportunity for growth” In collaboration with Inspired by the artist, my friends and the great thinkers in this world