I am a personal brand

I am a personal brand Live your talents for a successful career By Marieke Schoenmaker

This is a story about how people become successful personal brands Please share with the community your personal experience with personal branding Contact the Experience Innovation Group on Slideshare by giving your comments and learn from each other

Imagine …. What do Jack Welch, Richard Branson, Larry Page and Sergey Brin have in common?

They live their talents and have became successful business leaders

Everyone can be successful by becoming a personal brand!

It only requires to look at yourself as an unique person

Unique persons are Reliable, meaningful and differentiated

They are a concept and communicate in a tangible, consistent way

They are connected with themselves

Imagine … are you connected with yourself?

Becoming a personal brand takes 10 steps
Map you functional skills
Research what you offer more
Maintain your authenticity
Choose your 3 most important characteristics
Translate those into identity related terms
Determine your look
Express your slogan
Describe your positioning
Make a communication plan
Practice what you preach!

It all is reflected in your personal brand template Your Brand Essence Knowledge Charisma Motives Presentation Behavior Communication Education Experience Personality Passion Talents Style

Guess … who is this brand? Casual Contemporary Passionate Naked Chef Cheeky Chops Fifteen restaurants Cook Trendy Spontaneous Cooking books Autodidact Easy cooking

Guess … who is this brand? Authority Top football player Own language Stubborn Football analyst Conflicts Columnist Top trainer Involved Hero Foundation Sport brand Different movies and books

To discover your personal brand is a creative journey Inspiration Concepting Practice Insight in your talents Execute talent test What are my characteristics, what is the value for my organization? Discover more Talk with others about Your most beautiful day, magazine and for what things someone might wake you up Perception by others Ask others what they see as your talents Mood boarding Visualize what expresses you most Your talents Ask others what they see and select your 3 most important talents Personal Brand template Translate all identified terms into your personal brand template Your Looks Talk with the ‘ Kleursalon’ about your looks Decide which platform fits your brand most Social networking Your slogan Start communicating your mission Live beyond your talents Be all you want to be

Enjoy your journey and successes!

I'm a Connector, Entrepreneur and Network Orchestrator. Connecting the unconnected: people, ideas and knowledge. Passionate about experience driven innovation. My expertise: Channels & Experience Innovation My values Collaboration and Participation My drivers Professional and Personal growth

Marieke Schoenmaker +31-622497148 www.slideshare.net/group/experience-innovation www.slideshare.net/mariekeschoenmaker www.insightory.com www.experienceinnovation.blogspot.com www.linkedin.com/in/mariekeschoenmaker [email_address] Enjoy! “ Life is one big opportunity for growth” In collaboration with Inspired by TalentFirst and the Kleursalon

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I am a personal brand

by Gamechanger on Jun 16, 2008

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