Twitter, Facebook, Linked In Social Networking and Branding for the Real Estate Professional<br />
Marieke Henselma-ree-ka<br />
Since 1999:Online Marketing<br />
Since 2006:Branding Personality<br />
Branding Personality<br />
Consumer brands +Personal brands<br />
BusinessWiseApril 2007#2 best selling business book on Amazon.co.uk<br />
Newest book - Oct 2009:Social Media Strategiesfor Your Restaurant Business<br />
Today:<br />
How to get listings?How to get houses sold?<br />
Why social media?<br />
Marketing is changing<br />
Not only different marketing channels, …<br />
…it’s a different way of communicating<br />
usesocial media to communicate<br />People<br />Your customers<br />
Connect with your target audience<br />
3,000 people Google “anaheim house”every day<br />
People are still buying a house<br />
People search fora house to buyon the internet<br />
Who are your customers?<br />
What is your ideal client?<br />
How to reach my ideal client?<br />
Q: What is your most important sourceof new customers?<br />
Word-of-mouth<br />
More customers?<br />
More word-of-mouth<br />
Do people know you exists?Do people think of you when they think of “real estate agent Anaheim”?<br />
Did you show them a house before?<br />
Have they experienced what makes youstand out?<br />
Social Media is…<br />
Word-of-mouth on steroids<br />
Feed your customers…<br />
…with positive experiences<br />
Tools<br />
Google Search<br />
Google Maps<br />
Facebook<br />
Users can join groups<br />
Connect with friends<br />
Send them messages<br />
Facebook Page<br />
1.4 million fans<br />
Twitter<br />
Connect with your customer<br />
Listen to customer feedback<br />
LinkedIn<br />
People will find you on LinkedInby your profession<br />
Ask for recommendations<br />
More relevant for commercial realtors<br />
Foursquare<br />
Promote your Open House& new listings<br />
Social media in plain english<br />
Join the conversation<br />
Start the conversation<br />
What’s your story?<br />
Share information<br />
Don’t sell!<br />
Content<br />
Create once<br />
Share as many times possible<br />
Follow up is personal<br />
Listen!<br />
Get them in the door<br />
Stay in contact<br />
Reward loyal customers<br />
Generate new ones!<br />
marieke@hensel.nlTwitter: @henselfacebook.com/henselwww.brandingpersonality.com<br />
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Twitter, Facebook, LinkedIn. Social Networking and Branding for the Real Estate Professional

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Twitter, Facebook, LinkedIn. Social Networking and Branding for the Real Estate Professional

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  • Twitter, Facebook, LinkedIn. Social Networking and Branding for the Real Estate Professional

    1. 1. Twitter, Facebook, Linked In Social Networking and Branding for the Real Estate Professional<br />
    2. 2. Marieke Henselma-ree-ka<br />
    3. 3. Since 1999:Online Marketing<br />
    4. 4. Since 2006:Branding Personality<br />
    5. 5. Branding Personality<br />
    6. 6. Consumer brands +Personal brands<br />
    7. 7. BusinessWiseApril 2007#2 best selling business book on Amazon.co.uk<br />
    8. 8. Newest book - Oct 2009:Social Media Strategiesfor Your Restaurant Business<br />
    9. 9. Today:<br />
    10. 10. How to get listings?How to get houses sold?<br />
    11. 11. Why social media?<br />
    12. 12. Marketing is changing<br />
    13. 13. Not only different marketing channels, …<br />
    14. 14. …it’s a different way of communicating<br />
    15. 15. usesocial media to communicate<br />People<br />Your customers<br />
    16. 16. Connect with your target audience<br />
    17. 17. 3,000 people Google “anaheim house”every day<br />
    18. 18. People are still buying a house<br />
    19. 19. People search fora house to buyon the internet<br />
    20. 20. Who are your customers?<br />
    21. 21. What is your ideal client?<br />
    22. 22. How to reach my ideal client?<br />
    23. 23. Q: What is your most important sourceof new customers?<br />
    24. 24. Word-of-mouth<br />
    25. 25. More customers?<br />
    26. 26. More word-of-mouth<br />
    27. 27. Do people know you exists?Do people think of you when they think of “real estate agent Anaheim”?<br />
    28. 28. Did you show them a house before?<br />
    29. 29. Have they experienced what makes youstand out?<br />
    30. 30. Social Media is…<br />
    31. 31. Word-of-mouth on steroids<br />
    32. 32. Feed your customers…<br />
    33. 33. …with positive experiences<br />
    34. 34. Tools<br />
    35. 35. Google Search<br />
    36. 36.
    37. 37. Google Maps<br />
    38. 38.
    39. 39.
    40. 40. Facebook<br />
    41. 41. Users can join groups<br />
    42. 42. Connect with friends<br />
    43. 43. Send them messages<br />
    44. 44. Facebook Page<br />
    45. 45.
    46. 46. 1.4 million fans<br />
    47. 47. Twitter<br />
    48. 48. Connect with your customer<br />
    49. 49. Listen to customer feedback<br />
    50. 50. LinkedIn<br />
    51. 51. People will find you on LinkedInby your profession<br />
    52. 52. Ask for recommendations<br />
    53. 53. More relevant for commercial realtors<br />
    54. 54. Foursquare<br />
    55. 55. Promote your Open House& new listings<br />
    56. 56.
    57. 57.
    58. 58.
    59. 59.
    60. 60.
    61. 61.
    62. 62. Social media in plain english<br />
    63. 63. Join the conversation<br />
    64. 64. Start the conversation<br />
    65. 65. What’s your story?<br />
    66. 66. Share information<br />
    67. 67. Don’t sell!<br />
    68. 68. Content<br />
    69. 69. Create once<br />
    70. 70. Share as many times possible<br />
    71. 71. Follow up is personal<br />
    72. 72. Listen!<br />
    73. 73. Get them in the door<br />
    74. 74. Stay in contact<br />
    75. 75. Reward loyal customers<br />
    76. 76. Generate new ones!<br />
    77. 77. marieke@hensel.nlTwitter: @henselfacebook.com/henselwww.brandingpersonality.com<br />

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