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Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
Social media - Understanding the Use of  Social Media in the Business World
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Social media - Understanding the Use of Social Media in the Business World

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Social media - Understanding the Use of Social Media in the Business World. This presentation discusses the two strategies in social media, the spider and butterfly strategy. To be successful in …

Social media - Understanding the Use of Social Media in the Business World. This presentation discusses the two strategies in social media, the spider and butterfly strategy. To be successful in social media, you should blend these two approaches to generate results. This presentation includes examples of successful Facebook campaigns with lead generating Facebook Pages.

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  • This is where you get the most bang for your buck today.
  • Attracting people is tough for the spider. But if they finally have a system in place that works, it works for them. They are not the first person to start but if they are there, they stick to it.
  • You’ll love these people
  • Be positive, be personal, it's all about your personality People do business with people they like, and the same counts online.
  • Today I will focus on one of the most pressing issues, and that is to grow your business through social media. I believe that most companies aren’t failing because of a bad product or service, but that most people don’t see the value yet of what they do, most people don’t know they exist. We used to solve that issue by blasting our product information everywhere, in the hope people would buy products. Today 90% of people Tivo every tv-show. People trust more what other people say than what they hear in ads.
  • Today I will focus on one of the most pressing issues, and that is to grow your business through social media. I believe that most companies aren’t failing because of a bad product or service, but that most people don’t see the value yet of what they do, most people don’t know they exist. We used to solve that issue by blasting our product information everywhere, in the hope people would buy products. Today 90% of people Tivo every tv-show. People trust more what other people say than what they hear in ads.
  • That depends on if they are a name brand or not.
  • Attracting people is tough for the spider. But if they finally have a system in place that works, it works for them. They are not the first person to start but if they are there, they stick to it.
  • Think of SecondLife, great hit, it’s gonna be the next up. But when the masses didn’t show up like expected, the large corporate companies had already spent 100s of thousands of dollars buying their virtual islands and building their headquarters to give virtual services. Building your hub is important, but make sure you build it in the right place.
  • Companies really have to show their effort in listening to the customer. Are they really making an effort? Are just they pushing their content? If we, as an audience get the slightest idea that they are. Our trust in them is gone.
  • Listen to where the conversations take place. Using Google’s Keyword Selector to find the keywords connected to our customers product.
  • Use how sociable to type in your product type or name and see where conversations take place.Also Seesmic and Hootsuite.
  • See what the kind of conversations are that they are having. Are they asking questions about how it works? Are they sharing how they like your product? Are they sharing how they are using your product? Are they recommending it? It’s important to know this, so you can feed that conversation. If they ask how-to questions, you can share answers that your company has, or create a platform where people are sharing. If they share their sentiment on your product. Let them know you heard them and thank them for feedback.
  • As part of your strategy you need to define where you are going to build your hub.
  • As part of your strategy you need to define where you are going to build your hub.
  • As part of your strategy you need to define where you are going to build your hub.
  • As part of your strategy you need to define where you are going to build your hub.
  • As part of your strategy you need to define where you are going to build your hub.
  • As part of your strategy you need to define where you are going to build your hub.
  • As part of your strategy you need to define where you are going to build your hub.
  • As part of your strategy you need to define where you are going to build your hub.
  • As part of your strategy you need to define where you are going to build your hub.
  • There is more out there then justFacebook, and your consumer is there too! Discover YouTube, Discover Twitter. And when your company needs to move on, move on.
  • Attracting people is tough for the spider. But if they finally have a system in place that works, it works for them. They are not the first person to start but if they are there, they stick to it.
  • Transcript

    • 1. Social MediaSpiders & butterflies
      Understanding the use of socialmediain the business world
      Marieke Hensel
      @hensel
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 2. What is social media?
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 3. 80’s: Advertising
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 4. Evolved into PR
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 5. Now it’s Social Media
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 6. Consumers are advertisers, advertisers are consumers, both are content producers & relationship builders
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 7. Butterflies & Spiders
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 8. Butterfly strategy
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 9. A butterfly listens & joins conversations anywhere on the web and tends to build short meaningful relationships.
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 10. 1. Great listeners!
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 11. 2. Conversations
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 12. 3. Multiple social media.
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 13. 4. It’s about personality
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 14. 5. Return On Investment?
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 15. Spider strategy
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 16. A spider builds one strong presence and focuses on attracting customers to that hub.
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 17. 1. Slow starters
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 18. 2. Attract people
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 19. 3. Risky
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 20. 4. “Are they really listening to me?”
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 21. Shift in communication
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 22. Join the conversation+ Build a hub
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 23. Combine: SpitterflyReturn on Investment
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 24. 1. Listen 2. Strategy3. Build your hub4. Get results5. Listen
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 25. 1. Listen
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 26. IAAP – Santa Ana, CA - Apr 14, 2010
    • 27. How is your audience discussing your brand?
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 28. Join the conversation
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 29. 2. Strategy
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 30. What are your goals?How to achieve your goals?
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 31. Build BuzzGenerate AwarenessAttract salesCustomer retentionCustomer service
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 32. 3. Build your hub
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 33. 3.
    • 34. 3.
    • 35. 3.
    • 36. 3.
    • 37. 3.
    • 38. 3.
    • 39. 3.
    • 40. 3.
    • 41. 4. Get results
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 42. Online Lead Tracking System
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 43. IAAP – Santa Ana, CA - Apr 14, 2010
    • 44. 5. Spread your wings,keep listening!
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 45. 1. Listen 2. Strategy3. Build your hub4. Get results5. Listen
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 46. Evolution of Social Media Use1. Create your presence2. Join conversation, people get to know you3. Share and produce content that people like to share themselves (viral)4. People create their own content about your brand; people feel they are your brand
      IAAP – Santa Ana, CA - Apr 14, 2010
    • 47. Q&AMarieke Henseltwitter.com/henselfacebook.com/brandingpersonality
      IAAP – Santa Ana, CA - Apr 14, 2010

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