Yes, I wanna freelance, but who wants to freelance me? - Social media strategy for freelancers

What to do?

Don’t wait

& be depressed

Promote

you

& what you can do

Step 1:

Who are you?

Not a philosophical question

Picture Name What do you wanna do? What is your skill? Translate into results (benefits) for the company

Picture

Name

What do you wanna do?

What is your skill?

Translate into results (benefits) for the company

Marieke Hensel Internet marketing Example I can easily see if a website is making money or not. I know what to do to get it to make money and implement it. I help businesses change their website from an expense to an income stream.

Step 2:

Presence!

Where?

Not everywhere

Pick 3

… and do it well

Not this!

Do this

… its not just about presence

Your brand is about the relationships you form

Find websites that you like to be associated with

Good ones are:

The ones you like the most!

My preferences are

Twitter

LinkedIn

Ecademy

Be more specific

All these websites have communities

On Twitter it’s the #hashtag

On Linkedin, it’s groups

On Ecademy, it’s clubs

On Facebook, it’s groups

So…

Step 3:

Start the conversation

What kind of clients can you help?

Small business owners?

Corporates?

Pick 1

Specific industries?

The more specific…

… the easier it is to find them

Use online communication vehicles

… to share what you do

…and who you are

Ask questions

What are you doing now to achieve * your benefit*?

What are you doing now to have good quality code?

What are you doing now to make sure your systems are safe?

What are you doing now to achieve high rankings on Google?

They might have a good solution

Or they might not

That’s where you (can) come in

50/50

ASK!

Step 4:

Follow up!

Show your credibility

<Delete all your ‘drunk’ pictures from Facebook>

Show examples of your work

Testimonials

Be consistent

Say what you can deliver

And do it

Recap

Who are you?

Presence

Interact

Follow up

? Marieke Hensel @hensel marieke@hensel.nl coworkingfullerton.com